scholarly journals Academic Libraries Promotion Through Social Media: A Systematic Literature Review

2021 ◽  
Vol 9 (2) ◽  
pp. 157
Author(s):  
Nur Sanny Rahmawati ◽  
Rahmi Rahmi
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Academic Libraries ◽  
Process Data ◽  
Internal Factors ◽  
Data Synthesis ◽  
Scientific Papers ◽  
Social Media Platforms ◽  
Use Of Social Media

Library promotion through social media is an integral part of library services, especially for academic libraries. Social media can inform the end-users of what library’s resources and services and give librarians an impression of users’ views and needs. This study aimed to determine the use of social media to promote academic libraries in Indonesia. This research used a qualitative approach, specifically a systematic literature review, and includes details about identifying the research questions, the literature search process, data synthesis and search results. Based on the scientific papers identified and reviewed, the majority of research was published in 2019. The most frequent social media platforms for library promotions were Facebook and Instagram. Academic libraries located in Yogyakarta carried out the most social media promotions. Obstacles to promoting libraries through social media in Indonesia were primarily due to internal factors of libraries.

scholarly journals The role of social media in e-Government: systematic literature review and case of Jordan

2020 ◽  
Vol 338 ◽  
pp. 363-379
Author(s):  
Nemer Aburumman ◽  
Róbert Szilágyi
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Web Of Science ◽  
The World ◽  
Social Media Platforms ◽  
Main Determinants ◽  
Governmental Institutions ◽  
Use Of Social Media

Social media has become a new revolution in communications and most governments around the world use these platforms as two-way communication between them and the citizens. The Jordanian government started using these platforms early, so this paper came to examine the Jordanian's practice on these platforms. The paper use two way of analysis, the first one was a systematic literature review in the largest two databases (Scopus and Web of Science). After the literature has been analysed and the paper found the best practices for governments around the world, three main determinants were identified for any government to start the use of social media (presence, up to date information and interaction). The most popular Jordanian's social platforms (Facebook, Twitter, and YouTube) have been selected to start the analyses and 52 Jordanian governmental institutions (all the 25 ministries and 27 institutions belong to the prime ministry) have been analysed. After the institutions' websites and their pages or accounts on social media platforms scanned and analysed, most of the institutions have fulfilled the first two criteria (presence) and 77% shows that they have appearances on social media and (up to date information) 67% of the institutions regularly updated their information. But for the last criteria (interaction) we have found that the institutions still need to improve their interactions with the citizens since the results showed only 38% of these institutions have interaction on their pages or accounts on social media.

OPEN INNOVATION AND SOCIAL MEDIA USE TOWARDS INFORMATICS REPORTING: A SYSTEMATIC LITERATURE REVIEW

2016 ◽  
Vol 78 (4-4) ◽  
Author(s):  
Marlita Mat Yusof ◽  
Zuraini Ismail ◽  
Nor Zairah Ab. Rahim ◽  
Wardah Zainal Abidin ◽  
Ganthan Narayana Samy
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Open Innovation ◽  
Technology Development ◽  
Media Use ◽  
Virtual Community ◽  
Dominant Factor ◽  
Social Media Use ◽  
Social Media Platforms

 In the realm of technology development, open innovation paradigm and social media have both acquired massive attention in extensive researches since past several years. Social media, as the key medium has abundant to offer to support open innovation, thus successful innovation is the key to business rapid growth. This research provides a systematic literature review to identify, classify and summarize the factors of open innovation and social media use towards informatics reporting. Informatics reporting through this dynamic channel have been realized by many organizations nowadays, nonetheless greater number still confine with the traditional reports and are not ready to have linkage with social media platforms. Social media has been absolutely recognized as a powerful communication resource to engage stakeholders in virtual community. Hence, the result from the review suggests that there were six factors impacted open innovation and social media use towards informatics reporting, with transparency being the dominant factor. Eventually, these findings may ease the process of developing a model for open innovation paradigm implementing online platforms in organizations informatics reporting. All in all, this research shall assist organizations to plan and strategize the implementation of open innovation in social media platform for the advantage of their succeeding triumph.

Marketing academic library information services using social media

2019 ◽  
Vol 40 (3/4) ◽  
pp. 228-239 ◽  
Author(s):  
Suha AlAwadhi ◽  
Sultan M. Al-Daihani
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Resources ◽  
Management Support ◽  
Online Questionnaire ◽  
Content Type ◽  
Library Resources ◽  
Social Media Platforms ◽  
Use Of Social Media

PurposeThe purpose of this paper is to examine the use of social media in the marketing of academic library resources and services in Kuwait and identifies the factors related to the use of social media applications in marketing academic libraries.Design/methodology/approachA quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).FindingsThe study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for marketing library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for library marketing is poor.Practical implicationsThis study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.Originality/valueThis research contributes to the field of information studies as it highlights the importance of using social media platforms in marketing academic library information resources and services. Library administrators could use the results to develop social media marketing plans to effectively promote their library resources.

The use of social media in US healthcare and its facilitators and barriers: Systematic literature review (Preprint)

2018 ◽  
Author(s):  
Shaneil Tanna ◽  
Susana Luengo Cubillo ◽  
Rosie Bhogal ◽  
Sonika Sethi ◽  
Nishma Gokani ◽  
...  
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Healthcare Setting ◽  
The United States ◽  
Face To Face ◽  
Perceptions And Attitudes ◽  
The Us ◽  
Facilitators And Barriers ◽  
Use Of Social Media

BACKGROUND With the advent of internet-based communications, face-to-face interactions are becoming increasingly uncommon and inconvenient, including those between the doctor and the patient. Social media (SM) has been recognized as a tool that could potentially help nourish and expand relationships in healthcare; however, much remains to be explored. OBJECTIVE A systematic literature Review (SLR) was conducted to explore the use of SM in the United States (US) healthcare setting, and the characteristics of its use, including barriers and facilitators. METHODS A SLR was conducted using three peer-reviewed databases; PubMed, MEDLINE and EMBASE. EBSCOhost database was included to gain a deeper understanding of companies’ use of SM and any lessons that can be learnt and applied to the healthcare setting. RESULTS Over the last decade there has been a rapid shift in the US towards the uptake of SM technologies, with many hospitals now using platforms such as Twitter and Facebook for communication, health promotion, education and research. SM can also present a competitive and financial advantage to increase a hospital’s reputation and reduce costs. However, despite its many proven or apparent uses, SM also brings with it many challenges, such as ethical considerations, need for clear guidelines and evaluation, perceptions and attitudes of patients and staff, and the possibility of mismatched offer versus patients’ needs. CONCLUSIONS The future of SM lies first of all in developing sound practices, and in its integration into the hospitals’ overall communication strategies, as well as expanding the number of uses and stakeholders involved.

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