Marketing academic library information services using social media

2019 ◽  
Vol 40 (3/4) ◽  
pp. 228-239 ◽  
Author(s):  
Suha AlAwadhi ◽  
Sultan M. Al-Daihani
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Resources ◽  
Management Support ◽  
Online Questionnaire ◽  
Content Type ◽  
Library Resources ◽  
Social Media Platforms ◽  
Use Of Social Media

PurposeThe purpose of this paper is to examine the use of social media in the marketing of academic library resources and services in Kuwait and identifies the factors related to the use of social media applications in marketing academic libraries.Design/methodology/approachA quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).FindingsThe study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for marketing library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for library marketing is poor.Practical implicationsThis study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.Originality/valueThis research contributes to the field of information studies as it highlights the importance of using social media platforms in marketing academic library information resources and services. Library administrators could use the results to develop social media marketing plans to effectively promote their library resources.

Marketing library and information resources and services using social media platforms: the security question

2019 ◽  
Vol 36 (5) ◽  
pp. 7-10
Author(s):  
Benedict Ifeanyichukwu Okike ◽  
Esther W. Oyeniyi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
End Users ◽  
Information Resources ◽  
Content Type ◽  
Tangible Assets ◽  
Social Media Platforms ◽  
Service Oriented ◽  
Use Of Social Media

Purpose Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.

Online LIS teaching and learning during COVID-19 in Nigeria: a study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chukwuma Clement Okeji ◽  
Juliet Chinedu Alex-Nmecha
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Information Science ◽  
Survey Method ◽  
Online Questionnaire ◽  
Content Type ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Electronic Teaching ◽  
Teaching Learning

Purpose The purpose of the study is to investigate the use of social media platforms in teaching/learning in the period of lockdown caused by the COVID-19 pandemic in Nigeria. Design/methodology/approach The study adopted a survey method and an online questionnaire was designed using SurveyMonkey for data collection from students in the Department of Library and Information Science (LIS) in some universities in Nigeria. In total, 1,290 students and five lecturers participated in the survey from five universities in Nigeria. To supplement the data from the questionnaire, the five LIS lecturers were engaged in an interview. Findings The study found that Zoom and WhatsApp were used by the lecturers to deliver lectures to their students. Lecturers are always available, the opportunity to store lectures and files for re-use at convenience, allows for collaborative learning, sharing learning materials, freedom in asking lecturer questions and conducive learning at home were mentioned as some of the benefits of receiving an online lecture. Some challenges associated with electronic teaching and learning were also identified. The LIS lecturers interviewed mentioned some benefits and challenges of engaging in electronic teaching during the period of lockdown due to the COVID-19 pandemic in Nigeria. Practical implications The research offered educators an additional method for teaching and learning in situations where physical contacts are not possible. Because electronic learning platforms are free and can be used at liberty, they require self-discipline and more responsibility from students and lecturers, which might be a challenge. It requires lecturers to generate new skills, be cognitively sensitive and well-sequenced. Social implications Teacher/students relationship can be improved significantly with the use of social media platforms for teaching and learning. Originality/value The study reported the use of social media platforms such as WhatsApp, Zoom in the teaching/learning process in the university system in a developing country context.

Use of Social Media for Knowledge Sharing by Instructors in a Higher Education Institution

2018 ◽  
pp. 116-143
Author(s):  
Stephen Asunka
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Education Institution ◽  
Future Research ◽  
Online Questionnaire ◽  
Group Discussions ◽  
Academic Knowledge ◽  
Social Media Platforms ◽  
Applicable Knowledge ◽  
Use Of Social Media

Against the backdrop that universities are required to generate and disseminate relevant and applicable knowledge for the general good, and with the understanding that social media can be an effective vehicle for such knowledge sharing practices, this study explored the use of social media for knowledge sharing by academics at a university college in Ghana. The study thus examined how instructors use social media for sharing academic knowledge, the factors that promote such knowledge sharing practices, and the barriers to effective knowledge sharing in the academic environment. 47 instructors participated by completing an online questionnaire, whilst 7 participated in focus group discussions. Findings reveal a regular, though not daily, use of social media platforms for academic knowledge sharing. Personal, technological and institutional factors were determined to be contributing in fostering as well as hindering such activities. Implications of these findings as well as suggestions for future research are accordingly discussed.

A Survey and a Case-Study Regarding Social Media Security and Privacy on Greek Future IT Professionals

2019 ◽  
Vol 10 (1) ◽  
pp. 22-37 ◽  
Author(s):  
Venetis Kanakaris ◽  
Georgios Lampropoulos ◽  
Kerstin Siakas
Keyword(s):  
Social Media ◽  
Negative Impact ◽  
Personal Information ◽  
Personal Data ◽  
Security And Privacy ◽  
It Professionals ◽  
Online Questionnaire ◽  
Social Media Platforms ◽  
Use Of Social Media

Nowadays, social media and social networks are increasingly used in business as they have drastically changed the way the community works, communicates, collaborates, socialises, creates content and shares knowledge and ideas. However, in particular, IT professionals and practitioners need to be aware of online security and privacy issues and the potential negative impact that they may cause on different aspects of business, such as online breaches or information theft. The use of social media inevitably leads to disclosure of personal information, with the use of open-source intelligence (OSINT) and other similar techniques. Hence, the aim of this article is twofold, namely first to show results of a survey towards future Greek IT practitioners regarding awareness and viewpoints of social media users concerning security and privacy on social media. More specifically the study was based on responses and viewpoints of 178 Greek electrical engineering and IT students to an online questionnaire. Secondly, the aim is also to show how easily a potential malicious user can anonymously track and retrieve sensitive personal information in an automated and undetectable way from popular social media platforms by using publicly available information, resources, and tools. The results of the survey show that most of the respondents are aware of the privacy settings of the social media platforms they use. However, they consider that they should be more careful concerning personal data and whom they add as friends or followers and they do not feel comfortable with the fact that a stranger might be able to access their personal information through their publications on social media platforms.The case study indicates that it is possible for malicious users to acquire sensitive personal data (e.g. user's location via tweets and instas from smartphones). In addition, the ability to map activity could allow malicious users to track the activities of unsuspected users and predict their future locations.

From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Teresa Fernandes ◽  
Inês Inverneiro
Keyword(s):  
Social Media ◽  
Identity Formation ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Holistic Model ◽  
Brand Love ◽  
Content Type ◽  
Brand Engagement ◽  
Social Media Platforms ◽  
Use Of Social Media

Purpose Exerting a peculiar fascination on both managers and academics, Millennials can be distinguished from other cohorts by their intense exposure to the internet and heavy use of social media, which, in turn, affect their identity formation, brand engagement, loyalty and purchase behaviour. Yet, uncertainties regarding online engagement and the real benefits brands can reap from Millennials’ avid use of social media remain. Therefore, by developing a holistic model of drivers and outcomes, this study aims to understand how Millennials engage with their most loved, self-expressive brands across social media platforms and its impact on loyalty-related intentions. Design/methodology/approach Data was gathered using a self-administered survey, answered by 343 millennial generation social media users and based on self-selected self-expressive, loved brands. Considering brand loyalty as a key outcome, a holistic model was developed and tested using partial least squares-structural equation modelling, emphasizing not only the role of social media engagement but also including brand love, experience and identification as direct and indirect antecedents. Findings Findings suggest a disconnection between online and offline brand relationships: though Millennials love and are very loyal to their favourite brands, they are not actively engaged in social media, which helps to explain the non-significant effect of engagement on brand loyalty. Moreover, together with brand identification, brand experience was found to play a major role in developing brand love, which, in turn, is positively related to engagement and loyalty. Originality/value Theoretically, this study contributes to bridging a gap in the literature, as research on engagement, its drivers and outcomes is scant and there is no robust evidence about its impact on brand loyalty, particularly among Millennials. Moreover, research on disengaged consumers who exhibit limited willingness to engage is still scant. Managerially, this study provides insights for brand managers wishing to successfully engage and build relationships with Millennials and to identify key routes to Millennials’ loyalty.

Social media in government offices: usage and strategies

2020 ◽  
Vol 72 (4) ◽  
pp. 445-462
Author(s):  
Gal Yavetz ◽  
Noa Aharony
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Government Agencies ◽  
Content Type ◽  
Government Organizations ◽  
Study Approach ◽  
Social Media Platforms ◽  
Government Websites ◽  
Use Of Social Media ◽  
The Impact

PurposeThe current study seeks to present and examine the strategies, management and dissemination of information on social media platforms by Israeli government organizations and agencies.Design/methodology/approachThe article uses the “Case Study” approach, through semi-structured, in-depth interviews conducted with directors in charge of the use of social media in government departments.FindingsThe findings indicate that government agencies tend to favor Facebook over other social network platforms, in order to reach the widest possible audience. They do this by adhering to the platform's limitations, such as regularly using sponsored advertising to increase reach and visibility, and also by publishing visual content, such as videos and images, at the expense of text. In addition, the impact of respondents to adopt social media outweighs the use and importance awarded to traditional government websites. A clear preference is evident toward cultivating and strengthening existing information on social media at the expense of further developing official websites.Originality/valueFindings and conclusions from this type of research can help digital media directors and content editors in government agencies, to improve the quality of their content and improve the accessibility of the information they share online. In addition, the findings of the study strengthen the growing body of knowledge focused on the relationship between government ministries and social media.

“We are all in this together:” police use of social media during the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaochen Hu ◽  
Beidi Dong ◽  
Nicholas Lovrich
Keyword(s):  
Social Media ◽  
Policy Implications ◽  
Community Relations ◽  
Content Type ◽  
The Public ◽  
Police Agencies ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Police Community Relations ◽  
Facebook Pages

PurposePrevious studies consistently indicate that police agencies tend to use social media to assist in criminal investigations, to improve police-community relations and to broadcast both crime- and non-crime-related tips promotive of public safety. To date, little research has examined what content the police tended to post on their social media sites during the COVID-19 pandemic.Design/methodology/approachBy selecting the 14 most widely attended police agencies' Facebook accounts, the current study collects and analyzes a sample of 2,477 police Facebook postings between February 1 and May 31, 2020. By using a mix-method approach, the study addresses three research questions: 1) What kinds of messages did the police tend to post on their Facebook pages before and during this pandemic? 2) What types of COVID-related police Facebook postings were made? 3) How did the public react to COVID-19-related police Facebook postings?FindingsThe findings suggest that the police have come to believe that social media can be used as an effective police−public communicative tool in stressful times. The findings also suggest that social media platforms have become a routinized tool of police−public communications which can, to some appreciable extent, substitute for the in-person contacts traditionally relied upon in community policing.Originality/valueThis study of police use of social media explores the question of whether the use of these media can serve as an effective tool to connect the police with the public under circumstances where in-person contacts are greatly constrained. Some public policy implications emerging from the findings reported are discussed, along with implications for further research along these lines.

The (mis)use of social media to communicate CSR in hospitality

2017 ◽  
Vol 8 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Laura Zizka
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Hospitality Industry ◽  
Future Research ◽  
Content Type ◽  
Csr Communication ◽  
Successful Communication ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Corporate Social

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry. Findings Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups. Research limitations/implications Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry. Originality/value This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

scholarly journals What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication

2016 ◽  
Vol 20 (6) ◽  
pp. 1225-1246 ◽  
Author(s):  
Liana Razmerita ◽  
Kathrin Kirchner ◽  
Pia Nielsen
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Social Dilemma ◽  
Self Determination ◽  
Management Support ◽  
Media Communication ◽  
Content Type ◽  
Enterprise Social Media ◽  
The Social ◽  
Social Media Platforms

Purpose Enterprise social media platforms provide new ways of sharing knowledge and communicating within organizations to benefit from the social capital and valuable knowledge that employees have. Drawing on social dilemma and self-determination theory, the purpose of this paper is to understand what factors drive employees’ participation and what factors hamper their participation in enterprise social media. Design/methodology/approach Based on a literature review, a unified research model is derived integrating demographic, individual, organizational and technological factors that influence the motivation of employees to share knowledge. The model is tested using statistical methods on a sample of 114 respondents in Denmark. Qualitative data are used to elaborate and explain quantitative findings. Findings The findings pinpoint towards the general drivers and barriers to knowledge sharing within organizations. The significant drivers to knowledge sharing are: enjoy helping others, monetary rewards, management support, management encourages and motivates knowledge sharing behavior and knowledge sharing is recognized. The significant identified barriers are: change of behavior, lack of trust and lack of time. Practical implications The proposed knowledge sharing framework helps to understand what factors impact engagement on social media. Furthermore, the article suggests different types of interventions to overcome the social dilemma of knowledge sharing. Originality/value The study contributes to an understanding of factors leading to the success or failure of enterprise social media drawing on self-determination and social dilemma theory.

scholarly journals “How to use it more?” Self-efficacy and its sources in the use of social media for knowledge sharing

2019 ◽  
Vol 76 (1) ◽  
pp. 231-257 ◽  
Author(s):  
Hussain Alshahrani ◽  
Diane Rasmussen Pennington
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Self Efficacy ◽  
Media Use ◽  
Academic Staff ◽  
Online Questionnaire ◽  
Social Media Use ◽  
Convenience Sample ◽  
Content Type ◽  
Use Of Social Media

Purpose The purpose of this paper is to investigate sources of self-efficacy for researchers and the sources’ impact on the researchers’ use of social media for knowledge sharing. It is a continuation of a larger study (Alshahrani and Rasmussen Pennington, 2018). Design/methodology/approach The authors distributed an online questionnaire to researchers at the University of Strathclyde (n=144) and analysed the responses using descriptive statistics. Findings Participants relied on personal mastery experience, vicarious experience, verbal persuasion and emotional arousal for social media use. These elements of self-efficacy mostly led them to use it effectively, with a few exceptions. Research limitations/implications The convenience sample utilised for this study, which included academic staff, researchers and PhD students at one university, is small and may not be entirely representative of the larger population. Practical implications This study contributes to the existing literature on social media and knowledge sharing. It can help researchers understand how they can develop their self-efficacy and its sources in order to enhance their online professional presence. Additionally, academic institutions can use these results to inform how they can best encourage and support their researchers in improving their professional social media use. Originality/value Researchers do rely on their self-efficacy and its sources to use social media for knowledge sharing. These results can help researchers and their institutions eliminate barriers and improve online engagement with colleagues, students, the public and other relevant research stakeholders.

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