Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

2021 ◽  
Vol 97 ◽  
pp. 35-58
Author(s):  
Severina Cartwright ◽  
Hongfei Liu ◽  
Chris Raddats
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
B2b Marketing ◽  
Use Of Social Media ◽  
Business To Business

scholarly journals The role of social media in e-Government: systematic literature review and case of Jordan

2020 ◽  
Vol 338 ◽  
pp. 363-379
Author(s):  
Nemer Aburumman ◽  
Róbert Szilágyi
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Web Of Science ◽  
The World ◽  
Social Media Platforms ◽  
Main Determinants ◽  
Governmental Institutions ◽  
Use Of Social Media

Social media has become a new revolution in communications and most governments around the world use these platforms as two-way communication between them and the citizens. The Jordanian government started using these platforms early, so this paper came to examine the Jordanian's practice on these platforms. The paper use two way of analysis, the first one was a systematic literature review in the largest two databases (Scopus and Web of Science). After the literature has been analysed and the paper found the best practices for governments around the world, three main determinants were identified for any government to start the use of social media (presence, up to date information and interaction). The most popular Jordanian's social platforms (Facebook, Twitter, and YouTube) have been selected to start the analyses and 52 Jordanian governmental institutions (all the 25 ministries and 27 institutions belong to the prime ministry) have been analysed. After the institutions' websites and their pages or accounts on social media platforms scanned and analysed, most of the institutions have fulfilled the first two criteria (presence) and 77% shows that they have appearances on social media and (up to date information) 67% of the institutions regularly updated their information. But for the last criteria (interaction) we have found that the institutions still need to improve their interactions with the citizens since the results showed only 38% of these institutions have interaction on their pages or accounts on social media.

The use of social media in US healthcare and its facilitators and barriers: Systematic literature review (Preprint)

2018 ◽  
Author(s):  
Shaneil Tanna ◽  
Susana Luengo Cubillo ◽  
Rosie Bhogal ◽  
Sonika Sethi ◽  
Nishma Gokani ◽  
...  
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Healthcare Setting ◽  
The United States ◽  
Face To Face ◽  
Perceptions And Attitudes ◽  
The Us ◽  
Facilitators And Barriers ◽  
Use Of Social Media

BACKGROUND With the advent of internet-based communications, face-to-face interactions are becoming increasingly uncommon and inconvenient, including those between the doctor and the patient. Social media (SM) has been recognized as a tool that could potentially help nourish and expand relationships in healthcare; however, much remains to be explored. OBJECTIVE A systematic literature Review (SLR) was conducted to explore the use of SM in the United States (US) healthcare setting, and the characteristics of its use, including barriers and facilitators. METHODS A SLR was conducted using three peer-reviewed databases; PubMed, MEDLINE and EMBASE. EBSCOhost database was included to gain a deeper understanding of companies’ use of SM and any lessons that can be learnt and applied to the healthcare setting. RESULTS Over the last decade there has been a rapid shift in the US towards the uptake of SM technologies, with many hospitals now using platforms such as Twitter and Facebook for communication, health promotion, education and research. SM can also present a competitive and financial advantage to increase a hospital’s reputation and reduce costs. However, despite its many proven or apparent uses, SM also brings with it many challenges, such as ethical considerations, need for clear guidelines and evaluation, perceptions and attitudes of patients and staff, and the possibility of mismatched offer versus patients’ needs. CONCLUSIONS The future of SM lies first of all in developing sound practices, and in its integration into the hospitals’ overall communication strategies, as well as expanding the number of uses and stakeholders involved.

scholarly journals Gangs and social media: A systematic literature review and an identification of future challenges, risks and recommendations

2021 ◽  
pp. 146144482199449
Author(s):  
Ariadna Fernández-Planells ◽  
Enrique Orduña-Malea ◽  
Carles Feixa Pàmpols
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Structural Characteristics ◽  
Evaluation Model ◽  
Research Community ◽  
Communicative Practices ◽  
Future Challenges ◽  
Media Research ◽  
Use Of Social Media

Gang literature increasingly reflects the importance of social media in gang lifestyle, as gang members adopt new communicative practices. Yet, because of the multifaceted nature of online gang activity and the diversity of methodologies employed, a general overview of research outcomes is not easily achieved. This article seeks to remedy this by analysing academic studies of gang use of social media. A systematic literature review was conducted in Scopus and Google Scholar databases, which led to the identification of 73 publications. We then undertook a content analysis of each publication using an exhaustive evaluation model, comprising 20 variables and 71 categories. A bibliometric analysis was also performed to determine the structural characteristics of the research community that generates these publications. Our results point to an emerging universe of publications with different themes, methods, samples and ethical protocols. The challenges, risks and recommendations for future social media research with youth street groups are identified.

scholarly journals Academic Libraries Promotion Through Social Media: A Systematic Literature Review

2021 ◽  
Vol 9 (2) ◽  
pp. 157
Author(s):  
Nur Sanny Rahmawati ◽  
Rahmi Rahmi
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Academic Libraries ◽  
Process Data ◽  
Internal Factors ◽  
Data Synthesis ◽  
Scientific Papers ◽  
Social Media Platforms ◽  
Use Of Social Media

Library promotion through social media is an integral part of library services, especially for academic libraries. Social media can inform the end-users of what library’s resources and services and give librarians an impression of users’ views and needs. This study aimed to determine the use of social media to promote academic libraries in Indonesia. This research used a qualitative approach, specifically a systematic literature review, and includes details about identifying the research questions, the literature search process, data synthesis and search results. Based on the scientific papers identified and reviewed, the majority of research was published in 2019. The most frequent social media platforms for library promotions were Facebook and Instagram. Academic libraries located in Yogyakarta carried out the most social media promotions. Obstacles to promoting libraries through social media in Indonesia were primarily due to internal factors of libraries.

scholarly journals Using social media to create engagement: a social marketing review

2019 ◽  
Vol 9 (2) ◽  
pp. 204-224 ◽  
Author(s):  
Sara Shawky ◽  
Krzysztof Kubacki ◽  
Timo Dietrich ◽  
Scott Weaven
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Social Marketing ◽  
Systematic Literature Review ◽  
Design Methodology ◽  
Traditional Media ◽  
Content Type ◽  
Media Communications ◽  
Systematic Understanding ◽  
Use Of Social Media

PurposeRecognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in creating participants’ engagement in various social marketing programmes conducted worldwide between 2005 and 2017.Design/methodology/approachA total of 29 social marketing programmes were identified using systematic literature review procedures.FindingsThe majority of the identified programmes used Facebook, and social media were mostly used to share content-based information in an attempt to connect with target audiences, raise awareness and reach less accessible populations with programme messages. Social media served as an extended channel to traditional media efforts, and very few programmes used social media to create mechanisms for supporting their target audiences’ ability to revisit their social media communications and encourage them to act as advocates for the programmes’ activities.Research limitations/implicationsThe analysis presented in this paper is limited by the information provided in the identified studies.Originality/valueDespite the growing popularity and significance of social media as a channel for consumer engagement, little has been done to synthesise how social marketers are incorporating the use of social media in their social marketing programmes. This research fills this gap by providing systematic understanding of the use of social media in social marketing programmes to date.

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