Content Analysis of Gay Male and Lesbian Personal Advertisements
Keyword(s):
Gay Male
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396 randomly selected gay and lesbian personal advertisements were analyzed for content. Analysis supported the hypotheses that the 198 men are more interested in sexuality and physical attractiveness, while the 198 women are more concerned with the personality characteristics of prospective partners.
1998 ◽
Vol 19
(3)
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pp. 334-348
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1998 ◽
Vol 15
(2)
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pp. 268-276
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2012 ◽
Vol 18
(2)
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pp. 133-149
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1992 ◽
Vol 39
(1)
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pp. 91-99
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