How Does Destination Image Evolve? Introducing the Co-creation of the Destination Image Approach

Abstract Although destination image is one of the most studied topics in tourism literature, little is known about how it is formed in the minds of people and how destination image evolves through destination life cycle stages. Thus, the purpose of this paper is to present a theoretical approach to the destination image formation process. In this conceptual paper, the co-created destination image (CoDI) approach was introduced. Co-creation and tourism area life cycle (TALC) approaches were used as the theoretical frameworks. The main elements of CoDI are interaction value, self-regulated image, and the co-creation process. Twelve CoDIs were developed for the four main stages of the TALC model—namely, exploration, development, stagnation, and decline. The CoDI approach shows that destination image formation evolves throughout the destination life cycle. Co-creation of the destination image is first introduced in this paper, which is used to explain how the image of destinations evolves.

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Medical tourism destination image formation process: A conceptual model

International Journal of Healthcare Management ◽

10.1080/20479700.2016.1142046 ◽

2016 ◽

Vol 9 (2) ◽

pp. 134-143 ◽

Cited By ~ 14

Author(s):

Mohammad Jamal Khan ◽

Shankar Chelliah ◽

Mahmod Sabri Haron

Keyword(s):

Conceptual Model ◽

Formation Process ◽

Medical Tourism ◽

Image Formation ◽

Destination Image ◽

Tourism Destination

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RESIDENTS’ PERCEPTION AS KEY INPUT TO DESTINATION IMAGE FORMATION FOR RURAL TOURISM

International Journal of Service Management and Sustainability ◽

10.24191/ijsms.v1i1.6028 ◽

2019 ◽

Vol 1 (1) ◽

pp. 48 ◽

Cited By ~ 1

Author(s):

Norazirah Ayob ◽

Sherrymina Kichin

Keyword(s):

Rural Communities ◽

Image Formation ◽

Tourism Industry ◽

Rural Tourism ◽

Destination Image ◽

Global Marketplace ◽

Image Creation ◽

Conceptual Paper ◽

Affective Components ◽

The Village

Many rural communities in Sarawak, Malaysia rely upon and view rural tourism as an opportunity for them to generate income and gain positive benefits from the unprecedented growth in the tourism industry. With increasingly competitive global marketplace, it is very crucial for the rural communities to effectively position their destination or village based on a distinctive and appealing perception or image. Creation and management of brand image or destination image is one of the most important elements in the success of any organization or destination. This conceptual paper develops a model of destination image formation effectively for rural destination or village starting with evaluating cognitive and affective components of village image perceived by its own residents as its initial phase. Analyzing this desired image should be the key input for image formation, puttingimportance on how the residents wants the village to be perceived by the visitors/tourists.Unstructured methodology using projective techniques is suggested to obtain information from residents on traits common to their village and also to capture unique features or auras which can distinguish the actual image of the destination or village from others.

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Augmented Reality for Tourist Destination Image Formation

Encyclopedia of Information Science and Technology, Fourth Edition ◽

10.4018/978-1-5225-2255-3.ch349 ◽

2018 ◽

pp. 4031-4037

Author(s):

Azizul Hassan

Keyword(s):

Augmented Reality ◽

Current Literature ◽

Image Formation ◽

Destination Image ◽

Tourism Destination ◽

Tourist Destination ◽

Conceptual Paper ◽

Tourism Economy

In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This conceptual paper synthesizes the functionalities of AR in tourism destination image formation. This study explores AR application aspects for tourism destination image formation while, placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited but, the policy and structural capacities remain largely inadequate. Study upshots also show that, this technology convincingly creates better perceptions leading to positive tourist destination image.

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