RESIDENTS’ PERCEPTION AS KEY INPUT TO DESTINATION IMAGE FORMATION FOR RURAL TOURISM

2019 ◽  
Vol 1 (1) ◽  
pp. 48 ◽  
Author(s):  
Norazirah Ayob ◽  
Sherrymina Kichin
Keyword(s):  
Rural Communities ◽  
Image Formation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Destination Image ◽  
Global Marketplace ◽  
Image Creation ◽  
Conceptual Paper ◽  
Affective Components ◽  
The Village

Many rural communities in Sarawak, Malaysia rely upon and view rural tourism as an opportunity for them to generate income and gain positive benefits from the unprecedented growth in the tourism industry. With increasingly competitive global marketplace, it is very crucial for the rural communities to effectively position their destination or village based on a distinctive and appealing perception or image. Creation and management of brand image or destination image is one of the most important elements in the success of any organization or destination. This conceptual paper develops a model of destination image formation effectively for rural destination or village starting with evaluating cognitive and affective components of village image perceived by its own residents as its initial phase. Analyzing this desired image should be the key input for image formation, puttingimportance on how the residents wants the village to be perceived by the visitors/tourists.Unstructured methodology using projective techniques is suggested to obtain information from residents on traits common to their village and also to capture unique features or auras which can distinguish the actual image of the destination or village from others.

scholarly journals Persepsi Wisatawan Eropa Terhadap Paket Wisata Pedesaan (Rural Activity) Pada D’karang Homestay, Bali

2020 ◽  
Vol 9 (1) ◽  
pp. 1-10
Author(s):  
Ni Putu Evi Wijayanti
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Tourism Industry ◽  
Living Standards ◽  
Rural Tourism ◽  
Tourism Sector ◽  
Tourism Studies ◽  
Local Residents ◽  
Tourist Village ◽  
Interview Questionnaire

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.

scholarly journals Exploring cognitive and affective components of Belgrade's destination image

2018 ◽  
Vol 98 (2) ◽  
pp. 119-146
Author(s):  
Nikola Todorovic ◽  
Aljosa Budovic ◽  
Milica Cihova ◽  
Danijela Riboskic ◽  
Vanja Piroski
Keyword(s):  
Tourism Industry ◽  
Destination Image ◽  
Competitive Advantages ◽  
Tourist Attractions ◽  
Affective Component ◽  
Local Residents ◽  
Affective Components ◽  
Education And Employment ◽  
Affective Associations ◽  
Insight Into

Belgrade is the most popular tourist destination in Serbia, whose tourism industry is rapidly recovering from the turbulent events of the 1990s. However, Belgrade's destination managers yet need to use to a greater extent its competitive advantages which would improve the city's ability to compete with more prominent cities in the international market. These managerial efforts should be based on relevant image assessments. The aim of this research is to offer a comprehensive insight into Belgrade's destination image by combining quantitative and qualitative data collection methods in order to identify the crucial components of its cognitive and affective images. Additionally, this study examines the influence of various tourists? socio-demographic characteristics on their perceptions of destination image, providing both theoretical and marketing implications. Cultural attractions, nightlife, gastronomy and history were identified in the qualitative study as the most important elements of Belgrade?s cognitive image, while the most common affective associations were related to it being vibrant, authentic and relaxing. In the quantitative study, six factors of Belgrade?s cognitive image were identified - Tourist Attractions, Services and Fun, Environment, Accessibility, Local Residents, and River Banks and Green Areas. Regarding the affective component, it was established that Belgrade was primarily perceived as pleasant, but also as exciting, cheerful and relaxing. Hypotheses testing indicated that tourists? affective responses towards Belgrade varied in relation to their gender and geographical origin, while some of their cognitive perceptions differed in relation to their gender, age, education and employment.

scholarly journals Memberdayakan Desa Melalui Pariwisata Berbasis BUMDES

2019 ◽  
Vol 3 (1) ◽  
pp. 1-20
Author(s):  
Abdur Rozaki ◽  
Siti Rohaya
Keyword(s):  
Information System ◽  
Rural Communities ◽  
Rural Tourism ◽  
Tourist Destination ◽  
Tourism Management ◽  
Tourism Promotion ◽  
Integrated Information System ◽  
Tourist Village ◽  
The Village ◽  
Integrated Information

In overcoming the problems of economic, many rural communities in Gunung Kidul Regency have switched to developing natural asset-based village tourism. The village tourism management is mostly carried out through BUMDes. The problem of developing rural tourism is the problem of tourism promotion, where the process of promoting village tourism tends to be carried out separately, especially through online promotion. It has an impact on tourists who are not easy to find tourist destination maps of villages in Gunung Kidul Regency. This study uses a combination of asset-based approach and integrated information system as an effort to provide a way out to promote the exoticism of natural assets such as beaches, hills, caves, culinary and other assets to be more explored and more heavily promoted among tourists. As a result, tourism promotion which was originally carried out separately has now been integrated, so that a new spirit is created for tourists to visit these tourist sites. The integrated information system makes easier for tourists to see the map and the beautiful charm of a tourist village in Gunung Kidul, Yogyakarta.

scholarly journals Does of market attractiveness increasing tourism visiting intention through destination image in rural tourism?

2019 ◽  
Vol 8 (5) ◽  
pp. 27-32
Author(s):  
Syahmardi Yacob ◽  
Erida Erida
Keyword(s):  
Quantitative Analysis ◽  
Significant Influence ◽  
Substantial Effect ◽  
Analytical Tool ◽  
Rural Tourism ◽  
Destination Image ◽  
Survey Method ◽  
Direct Impact ◽  
Direct Influence ◽  
The Village

The study aims to examine the influence destination image have on tourist visiting intention in the village of Lumpur located at Gunung Raya sub-district, Kerinci Regency, Jambi Province, Indonesia. Similarly, it is also to examine how much the market attractiveness impacts the destination image of rural tourism. Additionally, it set out to also assess the extent to which the support of market attractiveness influences tourist visiting intention through the destination image of the village.  This study used a survey method with descriptive and quantitative analysis, and the analytical tool employed is Smart PLS version 3.0 tools. One hundred forty respondents, comprising of both local and foreign tourists, were understudied for the analysis and observations made. The findings showed that market attractiveness has a direct effect on the interests of visitors. Similarly, market attractiveness was established to have a direct impact on tourist’s image. Meanwhile, the destination image also has a direct and significant influence on tourist visiting intention. In conclusion, it was ascertained that the destination image has a substantial effect on the tourist visiting intention, although it has a smaller coefficient of direct influence.

scholarly journals FEATURES OF GREEN TOURISM DEVELOPMENT IN VINNYTSIA REGION

2019 ◽  
pp. 35-43
Author(s):  
Olena DIACHYNSKA
Keyword(s):  
Rural Areas ◽  
Family Income ◽  
Tourism Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Green Tourism ◽  
Tourism Services ◽  
The Village ◽  
Integral Indicator

The article deals with the dynamics of the number of tourists in Vinnytsia region. After analyzing the statistics of the State Statistics Service of Ukraine and the Main Department of Statistics in Vinnytsia Region for 2004-2017, it has been shown that the number of Vinnytsia residents who traveled abroad in 2017 compared to 2004 increased by 14.6 times, and the number of domestic tourists decreased three times. The main reasons for the decline of domestic tourists are the financial crisis of 2007-2009, the Revolution of the Maidan in 2013-2014, terrorist acts and political and economic instability in Ukraine, aswell as the sharp increase in utilities bills in Ukraine. It is shown that the correlation between the number of tourists in Vinnytsia region, moving abroad (variable ) and income of the family (variabl ). For the data for 2004-2017, it can be described by a nonlinear model: For such a non-linear correlation, the correlation coefficient , means that when increasing family income by 1% compared with 2017, the number of tourists traveling abroad would increase by about 0, 735%. Green tourism is one of the factors of improvement of tourism industry in the region, rise of economic and social level of living in rural areas, in particular, creating new jobs, increasing incomes, preserving and enriching the cultural heritage, and advance in the infrastructure of the village. By the integral indicator of the development of rural green tourism that changes within the limits , ranking and grouping of the regions of Ukraine has been carried out according to three levels of development: high level ( , type of region's leaders), average level ( , region type average) and low level ( , type of region outsiders). According to the integral indicator of green tourism development in Vinnytsia region , it is classified as an average. Proposals for improvement of indicators of green tourism development in our region: 1) development of partnership relations between local self-government bodies, non-governmental organizations and agricultural enterprises; 2) formation of potential and stimulation of actual demand for rural tourism services; 3) development of innovative projects in the field of rural tourism development. Today, about 30 rural homesteads provide green tourism services. Of these, 2 farms have the third (the highest) category of the categorization system of the village bed base "Ukrainian hospitality estate" and 7 estates have a basic category. Four of the farmsteads of the Yampil district include: "The Magic Corner", "The Manor at Svetlana", "The Art Ladder", "The Ruffle" and one of the manor houses of Mohyliv-Podilsky: "The Comfort," are among the 100 best farmsteads of green tourism in Ukraine. A cozy rest in the picturesque Busha can be combined with the acquaintance wiht the two historical and cultural reserves "Historical Busha" and the geological "Haydamak Yar", were the history of Trypillian culture is presented. There workshops on oil painting, pysanka painting and manufacturing of motanka-dolls are offered. In order to improve the development of green tourism in Vinnitsa region it is necessary: - to use the experience of European countries in organizing green tourism; - to conduct scientific research on development of green tourism; - to develop innovative projects in the field of green tourism development; - to stimulate demand for green tourism services; - to develop partnership relations between owners of homesteads and authorities; - to improve the quality of services; - to improve transport links and the quality of roads.

Augmented Reality for Tourist Destination Image Formation

2018 ◽  
pp. 4031-4037
Author(s):  
Azizul Hassan
Keyword(s):  
Augmented Reality ◽  
Current Literature ◽  
Image Formation ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Conceptual Paper ◽  
Tourism Economy

In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This conceptual paper synthesizes the functionalities of AR in tourism destination image formation. This study explores AR application aspects for tourism destination image formation while, placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited but, the policy and structural capacities remain largely inadequate. Study upshots also show that, this technology convincingly creates better perceptions leading to positive tourist destination image.

scholarly journals Orienting the explotation of specific products for rural tourism development in An Giang province

2017 ◽  
Vol 1 (X3) ◽  
pp. 34-41
Author(s):  
Sen Van Vo ◽  
Loan Thanh Ngo
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Agricultural Land ◽  
Mekong Delta ◽  
Tourism Industry ◽  
Economic Life ◽  
Rural Tourism ◽  
Rural Settlements ◽  
New Countryside ◽  
Statistical Yearbook

An Giang is one of leading agricultural provinces An Giang is one of leading agricultural provinces of the Mekong Delta. With the extension of agricultural land over 79.95% of the entire province’s surface area and 69,25% of the population living in rural areas (Statistical Yearbook of An Giang Province, 2016), An Giang possesses all characteristics of rural settlements. Field observation shows that the development of rural tourism is, in many ways, proper to actual conditions of the province. Recently developed, rural tourism has brought positive change to provincial tourism industry, as well as to social, cultural and economic life of rural communities. Moreover, rural tourism has been contributing to the success of the governmental program of Building New Countryside. This paper analyzes the potential, actual situation and specific products of rural tourism in An Giang, in order to propose a suitable exploitation of rural specific tourism products for the province.

Construct the destination image formation model of Macao: the case of Taiwan tourists to Macao

2012 ◽  
Vol 18 (1) ◽  
pp. 19-35
Author(s):  
Jui-Ying Hung ◽  
Feng-Li Lin ◽  
Wen-Goang Yang ◽  
Kuo-Song Lu
Keyword(s):  
Image Formation ◽  
Tourism Industry ◽  
Destination Image ◽  
Formation Model ◽  
Gaming Industry ◽  
Integrate Model ◽  
National Image ◽  
Environment Variables ◽  
Two Factors ◽  
Tourism Image

The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of image includes inner psychology motivation, external environment factor or these two factors interaction to develop and integrate model. Therefore, this investigation aimed to construct the destination image formation model of Macao and take the Taiwan visitors to Macao for example. According to the findings, Taiwan tourists who actually visited Macao generally report positive tourist image in overall. Furthermore, the overall image of tourists visiting Macao can be enhanced if consumers’ return on investment and service superiority are conducted through experiential value perspective in terms of value/environment variables of Taiwan tourists’ perception or cognition perspective. Finally, a tourism image of Macao perceived by Taiwan tourists is built upon an experience in integrated industry surrounded by luxury atmosphere. To feel about the casino culture of mirage among Asian cities, and a national image of sense and sensibility after combining Eastern and Western culture are primary tourism motives of the study.

scholarly journals PEMBERDAYAAN PEREMPUAN MELALUI INDUSTRI RUMAHAN DAN HOMESTAY UNTUK MENDUKUNG PENGEMBANGAN DESA WISATA: STUDI KASUS DESA SAKERTA TIMUR, KUNINGAN, JAWA BARAT

2021 ◽  
Vol 6 (1) ◽  
pp. 68-74
Author(s):  
Tessina Liliani Nurtanio ◽  
Himawan Brahmantyo
Keyword(s):  
Tourism Industry ◽  
Rural Tourism ◽  
Household Economy ◽  
Key Factors ◽  
Tourism Destination ◽  
Raising Children ◽  
Traditional Gender Roles ◽  
Village Government ◽  
The Village ◽  
Depth Interviews

Tourism village has become more popular in the past recent years due to the transition of traveler’s interest from urban to rural tourism. Sakerta Timur is one of the villages that want to become the pioneer of tourism villages in Kuningan Regency. One of the main supporters of the tourism industry is human resources, including women. Traditional gender roles, assign women the main responsibilities for raising children and doing household work, but in Sakerta Timur, most of the women help the husband’s role in improving the household economy. The women have the ability to process local foodstuffs for sale since these local products have been able to contribute to village income. Home industry and homestay in Sakerta Timur are mostly managed by women which is half of the population. They are very potential to support the development of their village to become a rural destination through the home industry and homestay, but there is still a lack of support from the village government due to physical development priority. Using in-depth interviews, observation, and other supplemental evidence, this study was to analyze the potential and how to empower women in Sakerta Timur to support their village to become rural tourism destination through home industry and homestay, since these two industries are the key factors of tourism. The findings from this paper hopefully will help another potential tourism village how to develop their village to become a rural tourism destination through the food home industry and homestay which were managed by women.

scholarly journals Penta Helix Strategy in Rural Tourism (Case Study of Tugu Utara Bogor)

2021 ◽  
Vol 232 ◽  
pp. 04010
Author(s):  
R.M.W. Agie Pradhipta ◽  
Pusparani ◽  
Fifi Nofiyanti
Keyword(s):  
Rural Communities ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Business World ◽  
Community Institutions ◽  
Using Data ◽  
Village Government ◽  
World Industry

This study aims to determine the extent of the implementation of the penta helix collaboration strategy in rural tourism (case study in the Tugu Utara of Bogor). The research method used in this study is qualitative by taking data using interviews, surveys and observations, and using data triangulation to strengthen this research. The results of this study stated that to foster sustainable rural tourism requires the involvement of elements that have the same tasks and contributions in developing a sustainable rural tourism program. Tugu Utara Village applies the penta helix strategy in the concept of planning, implementing and developing a sustainable rural tourism industry. The penta helix elements involved in Tugu Utara Village include: 1) the role of the village government as a regulator and facilitator, 2) the role of community institutions as managers of rural tourism programs, 3) the role of academics as a companion and source of knowledge, 4) the role of the world industry and business world as partners that grow the business and economic opportunities of rural communities; and 5) the function of social media in publicizing and promoting rural tourism industry products.

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