scholarly journals Automation Marketing in Research Unit — Real Value or Effectiveness Fantasy

2019 ◽  
Vol 34 (4) ◽  
pp. 21-42
Author(s):  
Sylwia Jarosławska-Sobór ◽  
Mateusz Dulewski ◽  
Filip Wasilewski
Keyword(s):  
Research Unit ◽  
Mining Institute ◽  
Technological Solution ◽  
Marketing Automation ◽  
Use Of Data ◽  
Real Value ◽  
Operational Activity ◽  
Real Challenge ◽  
Science And Research

Summary The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use of data on the market and customers. In recent years it has been one of the most important trends in modern marketing, at the same time posing a real challenge for organizations operating in the field of science and research. The article discusses the experience of the Central Mining Institute, related to the implementation of solutions such as Marketing Automation, treated here as a case study.

The impact of Airbnb on a non-touristic city. A Case study of short-term rentals in Santa Cruz de Tenerife (Spain)

Erdkunde ◽  
2020 ◽  
Vol 74 (3) ◽  
pp. 191-204
Author(s):  
Marcus Hübscher ◽  
Juana Schulze ◽  
Felix zur Lage ◽  
Johannes Ringel
Keyword(s):  
Santa Cruz ◽  
Short Term ◽  
Rental Market ◽  
Rural Space ◽  
Use Of Data ◽  
Web Scraping ◽  
Per Capita ◽  
Per Se ◽  
The Impact

Short-term rentals such as Airbnb have become a persistent element of today’s urbanism around the globe. The impacts are manifold and differ depending on the context. In cities with a traditionally smaller accommodation market, the impacts might be particularly strong, as Airbnb contributes to ongoing touristification processes. Despite that, small and medium-sized cities have not been in the centre of research so far. This paper focuses on Santa Cruz de Tenerife as a medium-sized Spanish city. Although embedded in the touristic region of the Canary Islands, Santa Cruz is not a tourist city per se but still relies on touristification strategies. This paper aims to expand the knowledge of Airbnb’s spatial patterns in this type of city. The use of data collected from web scraping and geographic information systems (GIS) demonstrates that Airbnb has opened up new tourism markets outside of the centrally established tourist accommodations. It also shows that the price gap between Airbnb and the housing rental market is broadest in neighbourhoods that had not experienced tourism before Airbnb entered the market. In the centre the highest prices and the smallest units are identified, but two peripheral quarters stand out. Anaga Mountains, a natural and rural space, has the highest numbers of Airbnb listings per capita. Suroeste, a suburban quarter, shows the highest growth rates on the rental market, which implies a linkage between Airbnb and suburbanization processes.

scholarly journals Technological Solution Development During the COVID-19 Pandemic: a Case Study in an IoT Lab

2020 ◽  
Author(s):  
Rafael L. Patrao ◽  
Carolina Sartori da Silva ◽  
Gustavo P.C.P. da Luz ◽  
Francisco L. de Caldas Filho ◽  
Fabio L.L. de Mendonca ◽  
...  
Keyword(s):  
Technological Solution

scholarly journals Technological solution for determining gait parameters using pressure sensors: A case study of multiple sclerosis patients

2014 ◽  
Vol 24 (6) ◽  
pp. 3511-3522
Author(s):  
María Viqueira Villarejo ◽  
Jose Maeso García ◽  
Begoña García Zapirain ◽  
Amaia Méndez Zorrilla
Keyword(s):  
Multiple Sclerosis ◽  
Pressure Sensors ◽  
Technological Solution ◽  
Gait Parameters ◽  
Multiple Sclerosis Patients

scholarly journals Análise do banco de atendimentos da Defesa Civil do Estado de São Paulo

2010 ◽  
Vol 33 (1) ◽  
pp. 35-43
Author(s):  
Diego José Chagas ◽  
Chou Sin Chan ◽  
Alessandra Cristina Corsi
Keyword(s):  
Data Mining ◽  
Sao Paulo ◽  
Data Organization ◽  
São Paulo ◽  
Data Mining Technique ◽  
Landslide Occurrence ◽  
Serra Do Mar ◽  
Use Of Data ◽  
Relevant Factors

In recent years the simple data organization is no longer a differential factor for institutions, since, depending on their volume, the traditional method of analysis and interpretation is extremely slow and costly. The use of data mining techniques is an alternative to allow this process semi-automatic. The objective of this work is to carry out a case study of data mining technique based on the WEKA software applied to hydrometeorological and geomorphological data which were collected in the Serra do Mar region of São Paulo State. Results obtained from the application of the association technique indicate that the presence of rock and boulders at terrains with scars and high declivity are relevant factors for the landslide occurrence.

scholarly journals KAJIAN PERILAKU BELANJA KONSUMEN MENGGUNAKAN TEKNIK ASOSIASI DI SUPERMARKET (STUDI KASUS: TOSERBA X). [STUDY OF CONSUMER SHOPPING BEHAVIOR USING ASSOCIATION TECHNIQUES IN SUPERMARKET (CASE STUDY: TOSERBA X)]

2020 ◽  
Vol 15 (2) ◽  
pp. 282
Author(s):  
Ronny Samsul Bahri ◽  
Laura Lahindah
Keyword(s):  
Data Mining ◽  
Shopping Behavior ◽  
Mining Method ◽  
Consumer Spending ◽  
Market Basket Analysis ◽  
Association Pattern ◽  
Use Of Data ◽  
Spending Patterns ◽  
Bahasa Indonesia

<p><em>The development of retail companies in Indonesia is quite rapid causing the need for the use of data as a basis for decision making. As one of the developing retail stores, the floor display pattern has not been well managed and has not been linked to the pattern of consumer spending. Market basket analysis is one of the data mining method techniques to determine the association of consumer spending patterns in a purchase transaction. This study aims to determine whether there is an association pattern in each term of consumer spending in five divisions of supermarket products (all divisions, food, non-food, household or GMS &amp; fresh). The term is divided into three, namely, term I (1-10), term II (11-20) and term III (21-month end). The data is processed using software Rapidminer version 5. The data processing results show an association relationship in several terms, namely all divisions in term I have influence, term II has no influence, term III has influence. Food division in term I has an influence, term II has no influence, term III has an effect. The nonfood division in term I has no influence, term II has no influence, term III has no effect. The GMS division in term I has no influence, term II has no influence, term III has no effect. The fresh division in term I has influence, term II has influence, term III has no effect. By using the results of the analysis, floor display and promotion patterns can be adjusted according to the consumer's shopping patterns.</em><strong> </strong></p><p><strong>Abstrak dalam Bahasa Indonesia.</strong>Perkembangan perusahaan ritel di Indonesia yang cukup pesat menyebabkan perlunya pemanfaatan data sebagai dasar dalam pengambilan keputusan.  Sebagai salah satu toko ritel yang sedang berkembang, pola pemajangan floor diplay belum dikelola dengan baik dan belum dikaitkan dengan pola belanja konsumennya.  M<em>arket basket analysi</em><em>s merupakan salah satu teknik metoda</em> <em>data mining</em> untuk menentukan hubungan asosiasi pola belanja kosumen dalam suatu transaksi pembelian.  Penelitian ini bertujuan untuk mengetahui apakah terdapat pola asosiasi pada setiap termin pembelanjaan konsumen pada lima divisi produk supermarket (seluruh divisi, food, nonfood, household atau GMS &amp; fresh). Termin terbagi menjadi tiga yaitu, termin I (tanggal 1-10), termin II (tanggal 11-20) dan termin III (tanggal 21-akhir bulan).  Data diolah dengan menggunakan Software Rapidminer versi 5. Hasil pengolahan data menunjukkan adanya hubungan asosiasi pada beberapa termin yaitu Seluruh divisi dalam termin I ada pengaruh, termin II tidak ada pengaruh, termin III ada pengaruh. Divisi food dalam termin I ada pengaruh, termin II tidak ada pengaruh, termin III ada pengaruh.  Divisi nonfood dalam termin I tidak ada pengaruh, termin II tidak ada pengaruh, termin III tidak ada pengaruh. Divisi GMS dalam termin I ada pengaruh, termin II tidak ada pengaruh, termin III tidak ada pengaruh. Divisi fresh dalam termin I ada pengaruh, termin II ada pengaruh, termin III tidak ada pengaruh. Dengan menggunakan hasil analisis, pola pemajangan floor display dan promosi dapat diselaraskan sesuai dengan pola belanja konsumen tersebut.</p>

Reversible Data Hiding

2019 ◽  
pp. 116-140
Author(s):  
Mehul S. Raval
Keyword(s):  
Data Hiding ◽  
Reversible Data Hiding ◽  
Communication Channel ◽  
Image Authentication ◽  
Original Form ◽  
Additional Advantage ◽  
Use Of Data ◽  
Depth Analysis ◽  
The Difference

The chapter presents an application of reversible data hiding for the authentication of image travelling over a hostile and insecure communication channel. The reversible data resides in the image and tracks any changes done to it on a communication channel. The extraction of data and any modification to its structure reveals changes in the image. This allows the use of data hiding for forensic purpose. The reversible data hiding provides an additional advantage along with active forensics. The image regains original form after removal of the embedded data. However, reversible data hiding is an interplay between the image quality and watermarking capacity. The chapter presents the generic framework for data hiding and discusses its special case reversible data hiding. It presents capacity-behavior analysis of the difference expansion scheme. It performs in-depth analysis on the type of predictor and its impact on the capacity of the reversible data hiding scheme. Finally, the chapter presents a case study to showcase the use of reversible data hiding for image authentication.

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