scholarly journals Marketing Sports Products on Facebook: The Effect of Social Influence

2014 ◽  
Vol 61 (1) ◽  
pp. 65-73 ◽  
Author(s):  
Chew Swee Seng ◽  
Leng Ho Keat
Keyword(s):  
Social Network ◽  
Social Influence ◽  
Purchase Intention ◽  
Social Network Sites ◽  
Consumer Perception ◽  
Control Group ◽  
Additional Information ◽  
Perception Of Quality ◽  
Sports Shoes

Abstract There has been an increase in the use of social network sites as a marketing medium for commercial products and services. The aim of this paper is to examine the effectiveness of social network sites in influencing both consumer perception of quality of sports products and consumer intention to purchase sports products. A Facebook page of a fictitious brand of sports shoes was set up. The control group (n=57) was exposed to a page with only minimal information about sports shoes while the experimental group (n=59) was presented with additional information on the wall page consisting of ‘likes’ votes and positive comments about sports shoes. The findings suggest that online social influence not only can affect consumer perception of quality of a sports brand but also consumer buying intention. However, the effect that social influence has on purchase intention is limited to consumers with a low level of sports involvement and participation.

Marketing on Instagram

2019 ◽  
Vol 20 (2) ◽  
pp. 321-332 ◽  
Author(s):  
Li Xin Teo ◽  
Ho Keat Leng ◽  
Yi Xian Philip Phua
Keyword(s):  
Social Network ◽  
Social Influence ◽  
Purchase Intention ◽  
Social Network Sites ◽  
Perceived Quality ◽  
Analysis Of Covariance ◽  
Content Type ◽  
Marketing Effectiveness ◽  
Significant Difference ◽  
Perception Of Quality

Purpose Social network sites are becoming more visual-centric. The purpose of this paper is to examine the effectiveness of visual social network sites as a marketing platform. Design/methodology/approach This paper comprises two experiments. The first experiment sought to examine the effect of social influence; while the second experiment examined the effect of image quality on the perception of quality and purchase intention. Findings The first experiment showed that social influence did not affect perceived quality or purchase intention. In the second experiment, a one-way between-groups multivariate analysis of covariance (MANCOVA) adjusting for sport involvement showed a statistically significant difference between the two groups. Respondents in the experimental group reported higher levels of perceived quality (adjusted M=3.68) and purchase intention (adjusted M=3.23) when compared to the control group’s perceived quality (adjusted M=3.12) and purchase intention (adjusted M=2.17). Research limitations/implications One of the limitations of this study is that it only examined the effects through a single social network site, i.e. Instagram. As there are other visual-centric social network sites, such as Tumblr and Pinterest, which operate slightly different from Instagram, it remains to be established how such effects vary across these social network sites. Practical implications The results suggest that social influence on Instagram is limited and marketers should invest in images of high quality when marketing on visual social network sites. Originality/value While there are many studies examining the effectiveness of marketing on social network sites, these studies have primarily focussed on earlier social network sites, such as Facebook. Newer social network sites that are more visual-centric, such as Instagram, are different from earlier social network sites and studied to a lesser extent. This study adds insights on the marketing effectiveness of visual-centric social network sites and deepens the understanding on marketing in general on social media.

scholarly journals Quality of life in patients with narcolepsy: a WHOQOL-bref study

2008 ◽  
Vol 66 (2a) ◽  
pp. 163-167 ◽  
Author(s):  
Heloísa Rovere ◽  
Sueli Rossini ◽  
Rubens Reimão
Keyword(s):  
Quality Of Life ◽  
Patient Group ◽  
World Health ◽  
Control Group ◽  
World Health Organization Quality ◽  
Severe Impairment ◽  
Perception Of Quality ◽  
Social Domains ◽  
Health Organization

OBJECTIVE: To evaluate the perception of Quality of Life (QL) in Brazilian patients with narcolepsy. METHOD: 40 adult patients aged between 20 and 72 years (mean=41.55; SD=14.50); (28 F; 12M), with the diagnosis of chronic narcolepsy were followed up at the outpatient clinic (Patient Group). The Control Group was composed of 40 adults. The instrument utilized was the World Health Organization Quality of Life (WHOQOL-BREF). RESULTS: The two groups were homogeneous and no difference was found with regards to age, sex, and demographic characteristics. The perception of QL in physical, psychological and social domains showed lower scores in those patients with narcolepsy than in the control group (p<0.05). Concerning physical domain, all the aspects evaluated were significantly impaired, in patient group, including sleep satisfaction (p<0.001); energy for daily activities (p=0.039); capacity to perform activities (p=0.001); and capacity to work (p=0.001). CONCLUSION: The perception of QL showed severe impairment in patients with narcolepsy for physical, psychological and social domains.

scholarly journals Perception of quality of life and social adjustment of patients with recurrent depression

2006 ◽  
Vol 134 (9-10) ◽  
pp. 369-374 ◽  
Author(s):  
Zana Stankovic ◽  
Gordana Nikolic-Balkoski ◽  
Ljubica Leposavic ◽  
Ljiljana Popovic
Keyword(s):  
Quality Of Life ◽  
Depressive Symptoms ◽  
Social Adjustment ◽  
Healthy Subjects ◽  
Inverse Correlation ◽  
Control Group ◽  
Recurrent Depression ◽  
Patients With Diabetes ◽  
Perception Of Quality

Introduction: Depression is the most commonly present psychiatric entity in clinical practice, accompanied by significant impairment of both social and professional functioning. In addition, depression frequently develops as complication of other psychiatric disorders and various somatic diseases. Objective: To investigate subjective perception of quality of life and social adjustment, severity of depressive symptoms as well as level of correlation of severity of depressive symptoms and quality of life and social adjustment of patients with recurrent depression in comparison to the group of patients with diabetes and healthy subjects. Method: The study included 45 subjects of both sexes, ranging from 18 to 60 years of age, divided in three groups of 15 subjects each. The experimental group comprised the patients diagnosed with recurrent depression in remission (DSM-IV), one control group was consisted of patients diagnosed with Type 2 Diabetes mellitus and another one comprised healthy subjects. The instruments of assessment were: The Beck Depression Inventory- BDI, The Social Adaptation Self -evaluation scale - SASS, The Psychological General Well-Being Scale - WBQ. Results: Significant difference of both BDI and WBQ scales was found between the experimental and the control group of healthy subjects (ANOVA, Mann Whitney; p?0.01), as well as between two control groups (p?0.02). The level of inverse correlation of mean score values of BDI and SASS scales was significant in the control group of patients with diabetes while such levels of BDI and WBQ scales (Spearman correlation coefficient, p<0.01) were found in all groups of our study. Conclusion: In the group of patients with recurrent depression, significant decline of quality of life and significantly higher severity of depressive symptoms were present in comparison to the group of healthy subjects as well as significant level of inverse correlation of severity of depressive symptoms and quality of life.

How social influence and personality affect users’ social network fatigue and discontinuance behavior

2018 ◽  
Vol 70 (4) ◽  
pp. 344-366 ◽  
Author(s):  
Sajad Shokouhyar ◽  
Seyed Hossein Siadat ◽  
Mojde Khazeni Razavi
Keyword(s):  
Social Network ◽  
Social Influence ◽  
Least Squares ◽  
Design Methodology ◽  
Least Squares Method ◽  
Social Network Sites ◽  
Research Model ◽  
Content Type ◽  
Partial Least Squares Method ◽  
Practical Implications

Purpose The purpose of this paper is to focus on understanding how social influence and personality of individuals differentiate between users’ social network fatigue and discontinuance behavior. Furthermore, the most common discontinuance behavior among users was investigated. Design/methodology/approach The research model was tested with the data from 163 Instagram users based on online and offline surveys. The partial least squares method was used to test the proposed hypotheses of this study. Findings The results indicate that social influence affects users’ discontinuance behavior and social network fatigue. Social network fatigue is greater in users with higher reported social influence compared to those with a lower one. Moreover, in response to social network fatigue, users prefer to keep their activities under control instead of switching to alternative social network sites (SNSs) or a short break in social network activities. Practical implications By achieving a better understanding of users’ feeling and behaviors, social network providers may codify their strategies more efficiently. Originality/value The study is novel in exploring users’ SNS fatigue and their discontinuance behavior by integrating social influence and personality. The authors defined a new concept of effect of social influence on social network fatigue. Additionally, the authors examined which discontinuance behaviors in individuals were more prevalent.

scholarly journals Increased Knowledge about Floral Preservatives Influences Consumers’ Perception of the Quality and Value of a Floral Arrangement Purchase

2013 ◽  
Vol 23 (2) ◽  
pp. 142-148
Author(s):  
Morgan M. Jenkins ◽  
Kimberly A. Williams ◽  
Laura A. Brannon
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Intent To Purchase ◽  
Intention To Purchase ◽  
Level 3 ◽  
Perception Of Quality ◽  
Level 1 ◽  
Four Levels ◽  
Level 2

This research examines whether knowledge about floral preservatives increases consumers’ perception of quality, purchase intention, and price of a floral arrangement. A survey was administered to 222 participants at two locations in Manhattan, KS. Seventy-three percent of respondents fell within Generation Y (18 to 30 years old). The survey instrument presented four levels of presentation of a floral arrangement that were associated with increasing knowledge about the use of floral preservatives on consumers’ perceptions about the quality and price of that arrangement, as follows: Level 1 showed a photo of a floral arrangement without preservatives; Level 2 showed the same photo of a floral arrangement with a small, unlabeled packet of preservatives; Level 3 showed the same photo of a floral arrangement with a large, clearly labeled packet of preservatives; and Level 4 showed the same photos as Level 3 but was presented after a 191-word message describing the three functions of floral preservatives. Participants of the survey rated the quality of a floral arrangement higher from Level 2 (presence of floral preservatives not explicit) to Level 3 (presence of floral preservatives explicit) and from Level 3 to Level 4 (after reading a message about floral preservatives’ function and effectiveness). Their intent to purchase the floral arrangement generally increased with each level of presentation. Females indicated intention to purchase flowers more frequently than males. Participants increased the price that they were willing to pay for the floral arrangement at each level of presentation, starting at $25.46 at Level 1 (no floral preservatives use indicated) to $29.19 at Level 4. Participants were more knowledgeable about the benefits of floral preservatives and believed that floral preservatives increased the value of floral arrangements after reading a message describing their function and effectiveness more so than before reading a message. The younger the respondent, the more willing they were to pay more for floral arrangements with floral preservatives. As consumers become more aware of the use of floral preservatives and more knowledgeable about how and why they are effective, they attribute higher quality to floral arrangements with preservatives, they are willing to pay more for arrangements with preservatives, and their purchase intention frequency increases. Florists should always use preservatives in their processing and construction of fresh floral arrangements, consider providing a message about the function and effectiveness of floral preservatives to their customers, and then market their use of these materials.

scholarly journals Information Re-Sharing on Social Network Sites in the Age of Fake News

10.28945/3871 ◽  
2017 ◽  
Vol 20 ◽  
pp. 215-235 ◽  
Author(s):  
Mehrdad Koohikamali ◽  
Anna Sidorova
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Quality ◽  
Social Network Sites ◽  
Research Model ◽  
Fake News ◽  
Quality Of Information ◽  
Sharing Behavior

Aim/Purpose: In the light of the recent attention to the role of social media in the dissemination of fake news, it is important to understand the relationship between the characteristics of the social media content and re-sharing behavior. This study seeks to examine individual level antecedents of information re-sharing behavior including individual beliefs about the quality of information available on social network sites (SNSs), attitude towards SNS use and risk perceptions and attitudes. Methodology: Testing the research model by data collected through surveys that were adminis-tered to test the research model. Data was collected from undergraduate students in a public university in the US. Contribution: This study contributes to theory in Information Systems by addressing the issue of information quality in the context of information re-sharing on social media. This study has important practical implications for SNS users and providers alike. Ensuring that information available on SNS is of high quality is critical to maintaining a healthy user base. Findings: Results indicate that attitude toward using SNSs and intention to re-share infor-mation on SNSs is influenced by perceived information quality (enjoyment, rele-vance, and reliability). Also, risk-taking propensity and enjoyment influence the intention to re-share information on SNSs in a positive direction. Future Research: In the dynamic context of SNSs, the role played by quality of information is changing. Understanding changes in quality of information by conducting longitudinal studies and experiments and including the role of habits is necessary.

scholarly journals A Study on Knowledge Quality and Job Performance of Knowledge Workers by Analyzing Content of Social Network Sites Using Sentiment Network Analysis

2013 ◽  
Vol 5 (11) ◽  
pp. 525-530
Author(s):  
Renn Aun Justin ◽  
Tong-Ming Lim .
Keyword(s):  
Social Network ◽  
Network Analysis ◽  
Job Performance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Knowledge Workers ◽  
Social Network Sites ◽  
Research Area ◽  
Knowledge Quality

The importance of knowledge quality has become a key research area in recent research works. Many organizations realize that benefits of knowledge creation and sharing cannot be obtained unless quality of knowledge is achieved. This research investigates the perception of knowledge workers that uses social network sites as a means for social interaction, collaboration and knowledge sharing. The entries posted by these knowledge workers on the social network sites are gathered and studied with the presence of the element of sentiment such as emotion using sentiment network analysis. Based on the analysis, the results investigate the relationship between sentiment and quality of knowledge shared among knowledge workers on social networking sites and individual job performance. This research will analyse the improvements of employees’ job performance through the quality knowledge using interview, questionnaire survey, and text analysis to look for conversational patterns and element of sentiment. This research will investigate a number of knowledge driven companies that use social network sites. Structural Equation Modelling (SEM) is used to analyse responses collected from survey data.

Picture perfect? Examining associations between relationship quality, attention to alternatives, and couples’ activities on Instagram

2021 ◽  
pp. 026540752199166
Author(s):  
Liesel L. Sharabi ◽  
Annamariah Hopkins
Keyword(s):  
Social Network ◽  
Relationship Quality ◽  
Social Network Sites ◽  
Digital Age ◽  
Perceived Quality ◽  
Investment Model ◽  
Relational Quality ◽  
Partner Effect ◽  
The Relationship

What do couples’ activities and behaviors on Instagram reveal about the quality of their relationships? To answer this question, we surveyed couples ( N = 178) about their perceptions of their relationships and analyzed 3,270 of their recent Instagram posts. Actor and partner effects were found between relational quality and engagement with the relationship on Instagram (i.e., the number of couple pictures and partner-initiated likes and comments). There were also actor effects of attention to Instagram alternatives on the perceived quality and actual pursuit of alternative partners, as well as a partner effect on alternative quality. The findings contribute to extending the investment model to the digital age and have methodological implications for understanding relationship dynamics on visual social network sites.

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