PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

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The Role of Price and Promotion in Creating Brand Equity

Lahore Journal of Business ◽

10.35536/ljb.2019.v7.i2.a5 ◽

2019 ◽

Vol 7 (2) ◽

pp. 121-146 ◽

Cited By ~ 1

Author(s):

Mehvish Mehvish ◽

Sohnia Salman

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Mediating Effect ◽

Equation Modeling ◽

Validity And Reliability ◽

Proposed Model

The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand. This research aims to add value to the current field by testing this relationship under the influence of three other mediating dimensions including the brand image, brand loyalty and quality of the product. In order to test the proposed model, the Structural Equation Modeling technique was used in this study. Within this realm, the CFA and path analysis were used to assess the validity and reliability of the latent constructs. The results of the research revealed that the price and promotion of a particular product have a statistically significant relationship with its brand equity. The results also seem to reject the mediating effect of brand image, perceived quality and brand loyalty between price and brand equity. The relationship of promotion, however, does allow for mediation by the perceived quality of a brand, but rejects the other two hypotheses. A number of researchers in Pakistan have previously conducted research on brand equity, albeit using different predictors in different industries. It must be noted that this proposed model of price and promotion, and its effects on the brand equity has not been thoroughly tested in the Pakistani context. Hence, this study proves to be a preliminary basis for further research on the linkages between price, promotion actions and brand equity

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KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

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PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH

Media Bisnis ◽

10.34208/mb.v12i1.907 ◽

2021 ◽

Vol 12 (1) ◽

pp. 89-100

Author(s):

NUNO SUTRISNO ◽

SATRIA NURRAHMAT

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Sampling Method ◽

Brand Image ◽

Sampling Technique ◽

Perceived Quality ◽

Brand Awareness ◽

Islamic Banking ◽

Analysis Technique ◽

Sample Data

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.

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Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

Tourism Review ◽

10.1108/tr-08-2017-0130 ◽

2019 ◽

Vol 74 (3) ◽

pp. 704-720 ◽

Cited By ~ 6

Author(s):

Vinh Trung Tran ◽

Nguyen Phuc Nguyen ◽

Phuong Thi Kim Tran ◽

Tuan Nien Tran ◽

Thuan Thi Phuong Huynh

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Tourism Industry ◽

Tourism Destination ◽

Content Type ◽

Positive Effects ◽

Destination Brand

Purpose This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic tourists. Design/methodology/approach Questionnaire data were collected from 319 domestic tourists who have visited Hoi An city. The results of empirical tests using a structural equation model support the research hypotheses. Findings The results indicate that destination brand awareness has significant, positive effects on destination brand image and destination perceived quality; destination brand image has positive influences on destination perceived quality and destination brand loyalty; destination perceived quality has significant, positive impacts on destination brand loyalty; except for destination brand image, the remaining dimensions have positive and direct impacts on overall destination brand equity. Originality/value An integrated model of destination brand equity dimensions and overall destination brand equity was tested in a tourism city in the context of a developing economy. Moreover, relevant implications are provided for destination marketers as to how to improve destination brand equity in the tourism industry.

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Components of Brand Equity: The Case of Bình Thuận Dragon Fruit

Journal of Asian Business and Economic Studies ◽

10.24311/jabes/2014.222.09 ◽

2014 ◽

Vol 222 ◽

pp. 142-160

Author(s):

HUYỀN NGÔ THỊ NGỌC ◽

Bằng Nguyễn Viết ◽

Minh Đinh Tiên

Keyword(s):

Structural Equation Modeling ◽

Theoretical Model ◽

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Associations ◽

Dragon Fruit

The paper aims at testing the theoretical model of brand equity and developing a measure for brand equity of Bình Thuận dragon fruit and relationship between components of brand equity. The research results based on Structural Equation Modeling (SEM) demonstrate relationships between the following components of the brand equity of Bình Thuận dragon fruit: Brand awareness, perceived quality, brand associations and brand loyalty. The results also show that these components do affect the overall brand equity.

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PENGARUH SERVICE QUALITY, BRAND IMAGE, BRAND EQUITY DAN CORPORATE REBRANDING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TRANSMART INDONESIA

BISMA ◽

10.19184/bisma.v14i3.20737 ◽

2020 ◽

Vol 14 (3) ◽

pp. 191

Author(s):

Raden Andi Sularso

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Brand Equity ◽

Customer Loyalty ◽

Structural Equation ◽

Brand Image ◽

Sampling Technique ◽

Equation Modeling ◽

Corporate Rebranding ◽

Customer Satisfaction And Loyalty

This study analyzes the effect of service quality, brand image, brand equity, and corporate rebranding on customer satisfaction and loyalty of Transmart. The sample consisted of 200 respondents taken using the random sampling technique. Data were analyzed using Structural Equation Modeling. The results prove that service quality, brand image, and brand equity affect customer satisfaction and loyalty of Transmart. Corporate rebranding has a direct effect on customer satisfaction but does not affect the customer loyalty of Transmart. Keywords: brand equity, brand image, corporate rebranding, service quality

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Conceptualizing, Validating, and Managing Brand Equity for Tourist Satisfaction

Journal of Hospitality & Tourism Research ◽

10.1177/1096348016671393 ◽

2016 ◽

Vol 42 (6) ◽

pp. 960-978 ◽

Cited By ~ 6

Author(s):

Chih-Hsing Liu ◽

Yen-Po Fang

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Structural Equation Models ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Multiple Mediation ◽

Mediation Effects ◽

Tourist Satisfaction

The purpose of this study was to examine the roles of four distinct aspects of brand equity—perceived quality, brand awareness, brand loyalty, and brand image—in tourism satisfaction with regard to Taiwanese night markets. Regression analysis and structural equation models were used to test the hypotheses for a sample of 348 foreign tourists with experience in night market tourism. The results indicate that perceived quality is positively related to brand awareness, whereas brand awareness is positively related to brand loyalty and brand image. This finding confirms the positive relationship between brand loyalty/image and tourist satisfaction. The empirical evidence of the Sobel test following Baron and Kenny’s procedure supports the multiple mediation effects of brand awareness on perceived quality and brand loyalty/image and indicates that brand loyalty/image mediates the effects of brand awareness and satisfaction.

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Influences of the spokes-character on brand equity antecedents

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-02-2013-0030 ◽

2014 ◽

Vol 26 (3) ◽

pp. 494-515 ◽

Cited By ~ 7

Author(s):

En-Chi Chang

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Secondary Association ◽

Content Type ◽

Brand Association ◽

Asian Market

Purpose – To draw attention to the importance of the spokes-character to marketing communications and a company's branding strategy, this exploratory study attempts to suggest a scale for measuring the spokes-character perception and to explore the relationships among the spokes-character perception and brand equity antecedents, i.e. brand awareness, brand association, perceived quality and brand loyalty, in the context of a retail brand. The purpose of this paper is to encourage the discussion about spokes-characters’ functions in marketing and branding, particularly in the Asian market. Design/methodology/approach – Data were collected through a survey among university students in Taiwan. The survey questionnaire was based on the literature on spokes-characters and on the available scales of consumer-based brand equity. Data were analyzed by using structural equation modeling. Findings – The results in this study show that the spokes-character perception is properly reflected by likability, relevance and expertise and likability is the most salient attribute. The spokes-character perception influences brand awareness/association and perceived quality, which in turn influence brand loyalty. Research limitations/implications – This study suggests that likability, relevance and expertise are proper constructs connoting the spokes-character perception and verifies the influence of the spokes-character, as a source of secondary association, on brand equity antecedents, i.e. brand awareness/association, perceived quality and brand loyalty. This study also finds that the spokes-character serves as a cue of perceived quality. Practical implications – The suggested scale provides marketers with an instrument for measuring consumers’ perception of a potential spokes-character. Besides, when the advertiser or the marketer designs a spokes-character, the character should not only be likable, but also be relevant and show expertise relating to the endorsed brand. Originality/value – This study hopes to encourage more discussions about the utilization of the spokes-character in the Asian market because the discussion about how the spokes-character works in this market is still scant. This study also provides empirical evidence for the influence of a secondary association, i.e. the spokes-character, on brand equity antecedents.

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PERANAN KOMUNIKASI PEMASARAN, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KESETIAAN MEREK

10.31219/osf.io/zpsu9 ◽

2021 ◽

Author(s):

fayola issalillah

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Sampling Technique ◽

Equation Modeling ◽

Retail Sector ◽

Marketing Communication ◽

Brand Trust ◽

Market Coverage ◽

Number Of Customers

The retail business that continues to grow requires every company engaged in the retail sector to always carry out various strategies in order to expand market coverage and the number of customers. The existence of a number of loyal customers can ensure the survival of the company so that it must be continuously worked on and improved for the progress of the company. This study aims to analyze and determine the effect of marketing communication, brand image, and brand trust on brand loyalty. The research method used is a quantitative method with the analysis technique of Structural Equation Modeling (SEM). The intended respondents are Indomaret customers in the city of Surabaya, totaling 100 respondents using purposive sampling technique. The results showed that marketing communication, brand image, and brand trust had a significant effect on brand loyalty.

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The Effect of Country of Origin, Perceived Quality, And Brand Image on the Purchase Intention of Etude House Cosmetics

Business and Management Horizons ◽

10.5296/bmh.v7i2.15324 ◽

2019 ◽

Vol 7 (2) ◽

pp. 36

Author(s):

Cindy Lestari Lie ◽

Innocentius Bernarto

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Country Of Origin ◽

Perceived Quality ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Positive Effects

The many interests of Indonesians for imported cosmetics have invited many foreign companies to enter the Indonesian market, including one of the leading cosmetic brands from South Korea, Etude House. The purpose of this research is to analyse and test the positive effects of country of origin, perceived quality, and brand image on the purchase intention of Etude House cosmetics. Based on the purpose of the research, the proposed hypotheses are: (1) The country of origin of a product affects positively on the purchase intention of a consumer, (2) The perceived quality of a product affects positively on the purchase intention of a consumer, and (3) The brand image of a product affects positively on the purchase intention of a consumer. The sample consists of Etude House consumers in Indonesia who are students of the University of Pelita Harapan, with a total of 146 respondents. The sampling technique used in the research is Convenience sampling method. The statistical analysis is applied by the approach of Partial Least Square – Structural Equation Modeling (PLS-SEM) method, with the program SmartPLS. The end result of this research has shown that (1) The country of origin of a product does not affect positively on purchase intention, (2) The perceived quality of a product has a positive and the most significant effect on purchase intention, and (3) The brand image of a product also has a positive and significant effect on purchase intention.

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