scholarly journals Brand Image dan Country of Origin untuk Memprediksi Purchase Decision Konsumen : Variabel Perceived Quality Sebagai Variabel Mediasi

2020 ◽  
Vol 4 (6) ◽  
pp. 276
Author(s):  
I Made Genta Wedangga ◽  
Keni Keni
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Convenience Sampling ◽  
Processing Techniques

The purpose of this research is to examine whether 1) brand image and country of origin can predict purchase decision 2) brand image can predict perceived quality 3) perceived quality can predict purchase decision and 4) perceived quality can mediate the effect of brand image on purchase decision. Sample was selected using convenience sampling method amounted to 200 respondents at Jakarta and Tangerang. Data processing techniques using structural equation modeling what helped by SmartPLS.3.2.8 program. The result of this study shows that 1) brand image and country of origin have significant effect to predict purchase decision 2) brand image have significant effect to predict perceived quality 3) perceived quality have significant effect to predict purchase decision and 4) perceived quality can mediate the effet of brand image on purchase decision.

scholarly journals PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT

2021 ◽  
Vol 11 (1) ◽  
pp. 94
Author(s):  
Keni Keni ◽  
Callista Callista
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Commitment ◽  
Loyalty Intention ◽  
Brand Credibility ◽  
Convenience Sampling ◽  
Processing Techniques

The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. 

scholarly journals Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Inovasi Terhadap Kinerja Usaha UKM Bidang Konveksi Di Jakarta Barat

2021 ◽  
Vol 3 (2) ◽  
pp. 500
Author(s):  
Tasya Calista Sondra ◽  
Oey Hannes Widjaja
Keyword(s):  
Structural Equation Modeling ◽  
Data Processing ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Modeling ◽  
Convenience Sampling ◽  
Processing Techniques

This study aims to determine the positive and significant effect of market orientation, entrepreneurial orientation and innovation on the performance of the Convection UKM in West Jakarta. The population of this study is the SME sector of convection which is domiciled in West Jakarta. The sample was selected using convenience sampling method, amounting to 100 respondents. Data processing techniques use structural equation modeling assisted by the SmartPLS 3.2 program. The results of this study are market orientation, entrepreneurial orientation and innovation have a positive and significant effect on the performance of SMEs in the convection sector in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan orientasi pasar, orientasi kewirausahaan dan inovasi terhadap kinerja usaha UKM Konveksi Di Jakarta Barat. Populasi dari penelitian ini adalah usaha UKM bidang konveksi yang berdomisili di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling yang berjumlah 100 orang responden. Teknik pengolahan data menggunakan structural equation modeling yang dibantu dengan program SmartPLS 3.2. Hasil penelitian ini adalah Orientasi pasar, orientasi kewirausahaan dan inovasi berpengaruh positif dan signifikan terhadap kinerja usaha UKM bidang konveksi di Jakarta Barat.

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

scholarly journals Pengaruh Perceived Quality Terhadap Customer Loyalty dengan Perceived Risk dan Customer Trust Sebagai Variabel Mediasi pada PT. XYZ

2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Edrick Heriyanto ◽  
Eko Harry Susanto
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Independent Variable ◽  
Customer Trust

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.

scholarly journals PERAN KONSELING, PENGAWASAN, DAN PEMERIKSAAN OLEH PETUGAS PAJAK DALAM MENDORONG KEPATUHAN WAJIB PAJAKDAN DAMPAKNYA TERHADAP PENERIMAAN NEGARA

2017 ◽  
Vol 20 (2) ◽  
pp. 285
Author(s):  
Amilin Amilin
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Tax Compliance ◽  
Primary Data ◽  
Equation Modeling ◽  
Convenience Sampling

Penelitian inibertujuan untuk memperoleh bukti empiris tentang pengaruh konseling, pengawasan, dan pemeriksaan pajak terhadap kepatuhan wajib pajak dalam memenuhi kewajiban perpajakannya dan dampaknya terhadap penerimaan negara. Populasi dalam penelitian ini adalah para Wajib Pajak yang ada di wilayah Jakarta. Metode pemilihan sampel menggunakan metode convenience sampling.Pengumpulan data menggunakan kuesioner. Responden penelitian ini berjumlah 200wajib pajak dan yang layak untuk diuji sebanyak 197 kuesioner. Pengujian hopotesis menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa kegiatan konseling dan pemeriksaan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak dalam memenuhi kewajiban perpajakannya, sedangkan pengawasan tidak memberikan dampak yang signifikan terhadap kepatuhan wajib pajak. Temuan lainnya, kepatuhan wajib pajak dapat memediasi pengaruh parsial variabel konseling, pengawasan, dan pemeriksaan terhadap penerimaan negaraThe purposes of this study to analyze the influence of counselling, supervision, and the tax examination, on the tax compliance and it’s impact on country revenue.The population of this research is Corporate Taxpayers. Primary data used in this study collected by the questionnaire in Jakarta Area. Convenience sampling method used in this study. There are any 197 from 200 questionnaires are feasible to analyzed. The Structural Equation Modeling (SEM) used to test the hyphotesis. The result of this study showed that the variable of counselling and variable of the tax examination positively influence on the tax compliance, while the supervision variable have no effect.Other findings that variable of tax compliance can mediate the influence of counselling, supervision, tax examination variebles on country revenue

scholarly journals Faktor-faktor yang Mempengaruhi Financial Behavior

2021 ◽  
Vol 5 (5) ◽  
pp. 494
Author(s):  
Paula Elicia ◽  
Indra Widjaja
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Parental Influence ◽  
Total Sample ◽  
Financial Knowledge ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Convenience Sampling ◽  
Processing Techniques ◽  
The Impact

There are many factors that can affect individual life sustainability, both in short term and long term. One of the factors is decision to manage finance. The ability to manage the finance is not only to get sufficient income, but also the ability to manage finances more wisely and appropriately. The purpose of this research is to analyze the impact of Parental Influence, Financial Knowledge, Financial Attitude and Income on Financial Behavior. The population of this research is the clients of Bank BCA in Jakarta; who have earned income and have graduated with at least an S1 degree. The total sample is 298 respondents, were selected using convenience sampling method and data processing techniques used are taken from Structural Equation Modeling (SEM), that is supported by SmartPLS.3.3.2 program. The result of this study reveals that Parental Influence and Income has no significance influence on Financial Behavior; while Financial Knowledge and Financial Attitude do have a significance influence on Financial Behavior. Terdapat banyak faktor yang dapat mempengaruhi kelangsungan hidup individu, baik dalam jangka pendek maupun jangka panjang. Salah satu faktor diantaranya adalah keputusan dalam mengatur keuangan. Kemampuan dalam mengatur keuangan bukan hanya pada kemampuan untuk mendapatkan pendapatan yang cukup, melainkan juga kemampuan untuk mengelola keuangan secara bijak dan tepat. Tujuan penelitian ini adalah untuk menganalisa pengaruh Parental Influence, Financial Knowledge, Financial Attitude dan Income terhadap Financial Behavior. Populasi penelitian ini adalah nasabah dari Bank BCA di Jakarta yang sudah mempunyai penghasilan dan mempunyai tingkat pendidikan minimal S1. Sampel yang mencapai jumlah total 298 responden dipilih menggunakan metode convenience sampling. Teknik pengolahan data menggunakan Structural Equation Modeling (SEM) yang didukung oleh program SmartPLS.3.3.2. Hasil penelitian ini mengungkapkan bahwa Parental Influence dan Income tidak berpengaruh terhadap Financial Behavior; sedangkan Financial Knowledge dan Financial Attitude berpengaruh terhadap Financial Behavior. 

scholarly journals Pengaruh Financial Behavior, Risk Tolerance, Dan Financial Strain Terhadap Financial Satisfaction

2020 ◽  
Vol 2 (1) ◽  
pp. 272
Author(s):  
Meitasari Sherlyani ◽  
Ary Satria Pamungkas
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Risk Tolerance ◽  
Financial Behavior ◽  
Financial Strain ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Questionnaire Online ◽  
Convenience Sampling ◽  
Processing Techniques

The purpose of this research is to analyze the influence of Financial Behavior, Risk Tolerance and Financial Strain toward Financial Satisfaction. The subjects of this research are doctors in Jakarta. Sample was selected using convenience sampling method amounted to 150 respondents through spreading questionnaire online and going to doctor’s clinics. Data processing techniques using structural equation modeling what helped by SmartPLS.3.2.7 program. The result of this study reveals that Financial Behavior and Financial Strain do not have effects toward Financial Satisfaction, meanwhile Risk Tolerance have effects toward Financial Satisfaction.  Tujuan dari penelitian ini adalah untuk menguji pengaruh Financial Behavior, Risk Tolerance dan Financial Strain terhadap Financial satisfaction. Sampel pada penelitian ini adalah profesi dokter di Jakarta. Sampel dipilih dengan metode convenience sampling yang berjumlah 150 responden dengan menyebarkan kuesioner online dan menyebarkan kuesioner ke klinik-klinik praktik. Teknik analisis data yang digunakan adalah structural equation modeling yang dibantu dengan bantuan program SmartPLS.3.2.7. Hasil yang didapat pada penelitian ini menunjukkan bahwa tidak terdapat pengaruh Financial Behavior dan Financial Strain terhadap Financial Satisfaction, dan terdapat pengaruh Risk Tolerance terhadap Financial Satisfaction.

scholarly journals GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION

2020 ◽  
Vol 10 (3) ◽  
pp. 367
Author(s):  
Genoveva Genoveva ◽  
Dian Ridho Samukti
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Mineral Water ◽  
Sampling Method ◽  
Brand Image ◽  
Green Marketing ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Modeling Analysis ◽  
Analyze Data

This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach. The variables in this study are green marketing, brand image and purchase decision. The population in this study is consumers who have bought and consumed Ades mineral water. This study uses 268 people as samples selected by non-probability sampling method. This study uses Descriptive and Structural Equation Modeling analysis to analyze data with the help of SPSS and AMOS software. The results of this study indicate that 1) green marketing directly has a significant influence toward brand image of Ades mineral water, 2) green marketing directly has a significant influence toward purchase decision of Ades mineral water, 3) brand image directly has a significant influence toward purchase decision of Ades mineral water, and 4) green marketing indirectly has a significant influence toward purchase decision of Ades mineral water through brand image as a mediating variable.

scholarly journals Faktor-faktor yang Mempengaruhi Finance Behavior Angkatan Kerja di Jakarta

2021 ◽  
Vol 5 (2) ◽  
pp. 167
Author(s):  
Claudia Rara Anggitha
Keyword(s):  
Locus Of Control ◽  
Structural Equation ◽  
Sampling Method ◽  
Work Force ◽  
Financial Knowledge ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Level Of Education ◽  
Convenience Sampling ◽  
Processing Techniques

The purpose of this research is to analyze the influence of Level of Education, Financial Experience, Financial Attitude, Financial Knowledge and Locus of Control on Financial Behavior. The subjects of this research are work force in Jakarta. Sample was selected using convenience sampling method amounted to 100 respondents. Data processing techniques using structural equation modeling what helped by SmartPLS.3.0 program. The result of this study reveals that Level of Education, Financial Experience, Financial Attitude and Financial Knowledge do affect significantly on Financial Behavior, while Locus of Control does not affect significantly on Financial Behavior. Tujuan dari penelitian ini adalah untuk menganalisis adanya pengaruh Tingkat Pendidikan, Pengalaman Keuangan, Sikap Keuangan, Pengetahuan Keuangan dan Lokus Kendali terhadap Perilaku Keuangan. Subjek penelitian ini adalah angkatan kerja di Jakarta. Sampel dipilih menggunakan metode convenience sampling berjumlah 100 responden. Teknik pengolahan data menggunakan pemodelan persamaan struktural yang dibantu oleh program SmartPLS.3.0. Hasil penelitian ini menunjukkan bahwa Tingkat Pendidikan, Pengalaman Keuangan, Sikap Keuangan, Pengetahuan Keuangan berpengaruh secara signifikan terhadap Perilaku Keuangan, sedangkan Lokus Kendali tidak berpengaruh signifikan terhadap Perilaku Keuangan.

scholarly journals The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

2021 ◽  
Vol 4 (1) ◽  
pp. 32-60
Author(s):  
Setyo Aji Wibowo ◽  
Mohamad Rizan ◽  
Ika Febrilia
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
The State ◽  
Equation Modeling ◽  
Survey Method ◽  
State University ◽  
The Relationship

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

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