THE EFFECT OF JOB INVOLVMENT, TRAINING AND CAREER DEVELOPMENT ON THE PERFORMANCE OF EMPLOYEES ON BUREAU HUMAN RESOURCES ORGANIZATIONS AND LAW INDONESIAN NATIONAL INSTITUTE OF AERONANTICS AND SPACE

This study aims to determine the effect of job involvement, training, and career development on the performance of Bureau Human Resources, Organization and Law LAPAN. The population in this study were employees of the Environment Bureau Human Resources, Organization and Law LAPAN. The sampling technique with the probability sample technique used cluster sampling and the respondents in the study were 40 respondents. The data collection tool used is a questionnaire with a likert scale and data processing using SPSS 24. The research method uses multiple linear regression analysis. Research results and hypotheses indicate that partially or simultaneously job involvement, training, and career development affect the performance of Bureau Human Resources, Organization and Law LAPAN. Keywords: Work engangment, career development, training, performance

The Influence Of Celebrity Endorser Toward Emotional Attachment And Brand Trust That Impact To Purchase Intention

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.

THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND SELF EFFICACY ON WORK ENGAGEMENT AT PT BHUMI BHAKTI SUKSES PERSADA

The purpose of this study is : 1) To find out the description of perceived organizational support, self efficacy, and work engagement of employee in PT Bhumi Bhakti Sukses Persada. 2) To find out the influence of perceived organizational support on work engagement of employee in PT Bhumi Bhakti Sukses Persada. 3) To find out the influence of self efficacy on work engagement of employee in PT Bhumi Bhakti Sukses Persada. 4) To find out the influence of perceived organizational support and self efficacy on work engagement of employee in PT Bhumi Bhakti Sukses Persada. The study used 70 respondents as a sample. Data collection technique using survey methods by distributing questionnaires which then processed with SmartPLS version 3. This research used descriptive and explanatory analysis. The result obtained from PLS analysis show that there is a positive and significant influence between perceived organizational support and self efficacy on work engagement. Variable of perceived organizational support and self efficacy is able to influence of work engagement in employees of PT Bhumi Bhakti Sukses Persada with t-statistical value for the perceived organizational support variable on work engagement (3,638 > 1.96) and signification value of (0.000 < 0.005), for self efficacy variables to work engagement has a t-statistical value of (2,876 > 1.96) and a significance value of (0.004 < 0.05), while for perceived organizational support and self efficacy towards work engagement have a t-statistical value of (21,990 > 1.96) with a value of significance (0.000 < 0.05).Keyword : Perceived Organizational Support, Self Efficacy, Work Engagement, Employee

The Effect of Job Satisfaction and Work-life Balance on Employee Turnover Intention in Real Estate Industry

This study aims to: 1) To find out the description of job satisfaction, work-life balance, and turnover intention of generation Y employees in the real estate industry in Kebon Sirih, Central Jakarta, 2) To find out the effect of job satisfaction on turnover intention of generation Y employees in the real estate industry in Kebon Sirih, Central Jakarta, 3) To find out the effect of work-life balance on turnover intention of generation Y employees in the real estate industry in Kebon Sirih, Central Jakarta, 4) To find out how much the contribution of job satisfaction and work-life balance to turnover intention of generation Y employees in the real estate industry in Kebon Sirih, Central Jakarta. This research was conducted on 104 generation Y employees in the real estate industry in Kebon Sirih, Central Jakarta. Data collection technique using survey methods by distributing questionnaire which then processed with SPSS software version 25. This research used descriptive and explanatory analysis. The result of this study shows that the level of job satisfaction and work-life balance of generation Y employee in the real estate industry in Kebon Sirih, Central Jakarta are low, the level of turnover intention of generation Y employees in the real estate industry in Kebon Sirih, Central Jakarta is high, job satisfaction has a negative and significant effect on turnover intention, work-life balance has a negative and significant effect on turnover intention, and the model of job satisfaction and work-life balance can predict turnover intention of generation Y employee in the real estate industry in Kebon Sirih, Central Jakarta.

THE EFFECT OF CAREER DEVELOPMENT AND WORK DISCIPLINE TO JOB SATISFACTION OF PROGRAMMING DEPARTMENT EMPLOYEES AT PT. X

The purpose of this study was to determine the effect of Career Development and Work Discipline on the work of Programming employees at PT. X. The subject of this research is PT. X, which is one of the private TV stations in Indonesia and located in Jakarta. The population of this study was 116 people, and the sampling method used was saturated sampling, so the number of samples in this study was also 116 people. This research used the multiple linear regression analysis method in analyzing research data. The results showed that Career Development and Work Discipline had a significant positive effect on work, either separately or simultaneously. This implies that if there is an increase of career development and/or employees’ work discipline, the job satisfaction felt by employees will also increases.

The Effect of Work Discipline and Motivation to Work Productivity on Production Division Employee of PT X

The purpose of this study is: To find out 1) To analyze the description of work discipline, motivation on employee productivity at PT X 2) To analyze the effect of work on employee productivity at PT X. 3) To analyze the influence of motivation on employee productivity at PT X. This research was conducted on 95 employees of the PT X on Jl. Manggul Jaya, Bantargebang. 4) To determine work discipline and motivation to predict employee productivity at PT X on Jl. Manggul Jaya, Bantargebang. Data collection techniques using survey methods by distributing questionnaires which are then processed with the SPSS 25 program. This research uses descriptive and explanatory analysis. The result obtained from the regression show that there is a positive and significant influence between Work Discipline and Motivation to Work Productivity. The research model of Work Discipline and Motivation can predict Work Productivity on production division employee of PT X which on Jl. Manggul Jaya, Bantagebang Bekasi, with a value of Fcount > Ftable (61,471> 3,10) and significance (0,000 < 0,05).

The Influence of Service Quality, and Price Toward Customer Satisfaction at PT. Juragan Wifi Indonesia

The objectives of this study are: First, To determine the influence of Service Quality on Customer Satisfaction of PT Juragan Wifi Indonesia. Second, To determine the influence of Price on customer satisfaction of PT Juragan Wifi Indonesia. This research is conducted on 100 customers of PT. Juragan Wifi Indonesia that spread across Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data is collected using a questionnaire with 5 point of likert scale, namely by reaching consumers by distributing the questionnaires which are then processed using the SPSS program. The results shows that service quality, and price provided by PT Juragan Wifi are valid and able to meet consumer expectations. Consumers of PT Juragan Wifi also have high level of satisfaction. Based on the results of hypothesis testing, it can be concluded that service quality has a positive effect on customer satisfaction, and price has a positive effect on customer satisfaction.

THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED PRICE FAIRNESS ON CUSTOMER LOYALTY WHICH CUSTOMER SATISFACTION AS INTERVENING STUDY ON ONLINE SHOPPING SITE IN INDONESIA

This study examines the effect of e-service quality and perceived price fairness on customer loyalty with the intervening role of customers’ satisfaction in the online shopping site in Indonesia. The research method uses a quantitative research design with a survey model. The sample used in this study is Lazada consumers which consists of five large cities in Indonesia (Jakarta, Bogor, Depok, Tanggerang, and Bekasi City) and have done online shopping site at Lazada at least once in the last six months. The object of this research were the 200 customer respondents who had made purchases on the largest online shopping site platform of Indonesia, Lazada. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the e-service quality and perceived price fairness affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between e-service quality and perceived price fairness on customer loyalty. Third, e-service quality and perceived price fairness directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the online shopping site a good quality and perception about price could positively influence customers but not necessarily form loyalty.

THE EFFECT OF WOMEN EXECUTIVE ON BANK PERFORMANCE (STUDY ON BANKING FIRMS LISTED IN INDONESIA STOCK EXCHANGE IN THE PERIOD OF 2010 – 2019)

The aim of this study is to determine the effect of Women Executive on the bank performance of banking firms listed in Indonesia Stock Exchange period of 2010- 2019. Independent variables used in this study is women executive which is measured with female CEO. Dependent variable used in this study is bank performance which is measured with Return on Asset (ROA) and Return on Equity (ROE). This study also uses control variables including board of commissioner size, the proportion of foreign commissioner, the proportion of independent commissioner, firm size, firm growth, dividend policy, firm age, Net Performing Loan (NPL), and Loan to Deposit Ratio (LDR). The data used in this study is taken from annual report of banking firms that are listed in Indonesia Stock Exchange during 2010-2019. The sampling method of this study is purposive sampling. The research model used is unbalanced panel data with Random Effect Model approach. The results obtained from this research is female CEO has significant effect on ROE, but does not have significant effect on ROA.

The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone