scholarly journals Pengaruh dari Brand Trust, Brand Image, dan Reputation terhadap Brand Loyalty Kopi Lokal di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 459
Author(s):  
Varian Jastine
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Probability Sampling ◽  
Brand Reputation ◽  
Analysis Technique ◽  
Positive Effect

The key to the success of a business or company is none other than brand loyalty by customers. So, the increase in brand loyalty needs to be considered. Some factors can affect the increase in brand loyalty. Brand loyalty can be influenced by several factors such as brand trust, brand image, and brand reputation. This study will discuss the effect of brand trust, brand image, and brand reputation on local coffee brand loyalty in Jakarta. Sampling using non-probability sampling with a purposive method to obtain appropriate characteristics for researchers. Respondents are local coffee consumers who live in Jakarta and are aged under 18-25 years and over as many as 140 respondents. The data analysis technique uses structural equation modeling. The results of this study indicate that brand trust, brand image, and brand reputation have a positive effect on brand loyalty. Kunci dari kesuksesan suatu bisnis atau perusahaan tidak lain adalah loyalitas merek oleh pelanggan. Maka, peningkatan terhadap loyalitas merek perlu untuk diperhatikan. Terdapat faktor-faktor yang dapat mempengaruhi peningkatkan loyalitas merek tersebut. Brand loyalty dapat dipengaruhi oleh beberapa faktor seperti brand trust, brand image, dan brand reputation. Penelitian ini akan membahas pengaruh dari brand trust, brand image dan brand reputation terhadap brand loyalty kopi lokal di Jakarta. Pengambilan sampel menggunakan non-probability sampling dengan metode purposive untuk mendapatkan karakterisik yang sesuai bagi peneliti. Responden merupakan konsumen kopi lokal yang berdomisili di Jakarta dan berusia dibawah 18 – 25 tahun ke atas sebanyak 140 responden. Teknik analisa data menggunakan pemodelan persamaan struktural. Hasil dari penelitian ini memperlihatkan bahwa brand trust, brand image dan brand reputation berpengaruh secara positif terhadap brand loyalty.

scholarly journals Pengaruh dari Brand Image dan Product Quality melalui Customer Satisfaction sebagai Variabel Mediator terhadap Customer Loyalty

2021 ◽  
Vol 5 (5) ◽  
pp. 488
Author(s):  
Eric Cantona
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Positive Effect

The main key to the success of a business or company is none other than customer loyalty. So, the increase in customer loyalty needs to be considered. However, it is necessary to understand in advance what factors can affect the increase in customer loyalty. Customer loyalty can be influenced by several factors, including brand image, product quality, and customer satisfaction. In this research, we will discuss the influence of brand image and product quality on customer loyalty through customer satisfaction as a mediating variable for Shell fuel customers in Jakarta. Sampling using non-probability sampling with a purposive method to obtain appropriate characteristics for researchers. Respondents were 200 Shell fuel customers aged 17 - 50 years and over. The data analysis technique uses structural equation modeling. The results of this study indicate that brand image and product quality have a positive effect on customer loyalty. For the variable customer satisfaction, it can partially mediate brand image and product quality towards customer loyalty. Kunci utama dari kesuksesan suatu bisnis atau perusahaan tidak lain adalah kesetiaan daripada pelanggan. Maka, peningkatan terhadap kesetiaan pelanggan perlu untuk diperhatikan. Namun, perlu dipahami terlebih dahulu faktor-faktor apa saja yang dapat mempengaruhi peningkatkan kesetiaan pelanggan tersebut. Customer loyalty dapat dipengaruhi oleh beberapa faktor antara lain seperti brand image, product quality, dan customer satisfaction. Dalam penelitian ini akan dibahas mengenai pengaruh pengaruh dari brand image dan product quality terhadap customer loyalty melalui customer satisfaction sebagai varibel mediasi pada konsumen BBM Merk Shell di Jakarta. Pengambilan sample menggunakan non-probability sampling dengan metode purposive untuk mendapatkan karakterisik yang sesuai bagi peneliti. Responden merupakan pelanggan BBM Merk Shell berusia 17 – 50 tahun ke atas sebanyak 200 responden. Teknik analisa data menggunakan pemodelan persamaan struktural. Hasil dari penelitian ini memperlihatkan bahwa brand image dan product quality berpengaruh secara positif terhadap customer loyalty. Untuk variabel customer satisfaction dapat memediasi secara parsial brand image dan product quality terhadap customer loyalty.

scholarly journals Building customer loyalty for light steel products “Kencana Truss” in Bali

2019 ◽  
Vol 6 (4) ◽  
pp. 156-168
Author(s):  
I Komang Adi Dana Wijaya ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

scholarly journals Pengaruh Financial Literacy Dan Financial Attitude Terhadap Financial Satisfaction

2021 ◽  
Vol 3 (2) ◽  
pp. 417
Author(s):  
Natasya Putri Himawan ◽  
Hendra Wiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Financial Literacy ◽  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Program Version

The purpose of this research is to analyze and find out the impacts of financial literacy and financial attitude towards financial satisfaction. This research uses primary data by spreading online google form questionaire, with non-probability sampling. The samples used in the research are Go-Pay users based in West Jakarta. There are 264 respondents in total, but the usable data was as many as 240 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with Smart-PLS program version 3.3.2. The result of this study show that there is a positive positive impacts between financial literacy and financial attitude towards financial satisfaction of Go-Pay user in West Jakarta. Tujuan dari penelitian ini adalah untuk menganalisa dan mengetahui pengaruh dari financial literacy dan financial attitude terhadap financial satisfaction. Penelitian ini menggunakan data primer melalui proses pengumpulan data dengan cara membagikan kuisioner secara online menggunakan google form serta menggunakan metode non-probability sampling. Sampel dalam penelitian ini adalah pengguna Go-Pay yang berdomisili di Jakarta Barat. Data yang berhasil dikumpulkan berjumlah 264 responden, namun data yang dapat digunakan adalah sebanyak 240 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling dengan program Smart-PLS versi 3.3.2. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif antara financial literacy dan financial attitude terhadap financial satisfaction pada pengguna Go-Pay di Jakarta Barat.

scholarly journals The Effect of Special Treatment Benefits and Confidence Benefits on Consumer Commitment and Consumer Loyalty: A Study on Shopee Users in the Covid 19 Pandemic

2021 ◽  
Vol 2 (11) ◽  
pp. 811-831
Author(s):  
Anas Hidayat ◽  
Galuh Adisti Maheswari
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Special Treatment ◽  
Consumer Loyalty ◽  
Treatment Benefits ◽  
Analysis Technique ◽  
Consumer Commitment ◽  
Positive Effect

This study aims to determine the effect of Special Treatment Benefits and Confidence benefits on Consumer Commitment and Consumer Loyalty to Shoppe users in the Pandemic Era. Tests in this study using 210 respondents. The sampling technique used in this research is purposive sampling. This study uses the Structural Equation Modeling (SEM) data analysis technique which was developed to test the research hypothesis which was processed using the AMOS version 24 program. The data variables used in this study are Special Treatment Benefits, Confidence Benefits, Consumer Commitment, Consumer Loyalty, these variables form five hypotheses. And the results of the analysis in this study indicate that Special Treatment Benefits have a positive effect on Consumer Commitment, Special Treatment Benefits have a positive effect on Consumer Loyalty, Confidence Benefits have a positive effect on Consumer Commitment, Confidence Benefits have a positive effect on Consumer Loyalty, and Consumer Commitment has a positive effect on Consumer Loyalty.

scholarly journals Pengaruh Brand Trust dan Brand Affect Terhadap Brand Loyalty Threeosix Coffee Shop Surabaya

2021 ◽  
Vol 2 (6) ◽  
pp. 922-935
Author(s):  
Irra Chrisyanti Dewi ◽  
Ferris Julian
Keyword(s):  
Structural Equation Modeling ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Brand Trust ◽  
Coffee Shop ◽  
Probability Sampling ◽  
Brand Affect

Beberapa tahun ini, sebelum pandemic perkembangan bisnis meningkat drastic. Hal ini, menjadikan banyak perusahaan terpacu menyusun strategi agar survive. Salah satu strategi yang dilakukan adalah menciptakan kosumen yang loyal terhadap brand perusahaan, sehingga konsumen memiliki loyalty. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan brand affect terhadap brand loyalty pada Threeosix Coffee Shop di Surabaya. Pendekatan kuantitatif dilakukan melalui metode Structural Equation Modeling (SEM). Sampel dari penelitian ini dipilih menggunakan teknik non probability sampling, karakteristik yang dituju adalah pria dan wanita, berdomisili di Surabaya, minimal usia 17 tahun sampai 40 tahun ke atas, pernah membeli produk Threeosix Coffee Shop minimal satu kali dalam satu bulan terakhir. Jumlah sampel yang digunakan pada penelitian sebanyak 133 orang. Hasil penelitian menunjukkan bahwa: 1) brand trust berpengaruh secara signifikan terhadap brand affect Threeosix Coffee Shop; 2) brand trust berpengaruh secara signifikan terhadap brand loyalty Threeosix Coffee Shop; dan brand affect berpengaruh secara signifikan terhadap brand loyalty.

scholarly journals PERANAN KOMUNIKASI PEMASARAN, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KESETIAAN MEREK

2021 ◽  
Author(s):  
fayola issalillah
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Retail Sector ◽  
Marketing Communication ◽  
Brand Trust ◽  
Market Coverage ◽  
Number Of Customers

The retail business that continues to grow requires every company engaged in the retail sector to always carry out various strategies in order to expand market coverage and the number of customers. The existence of a number of loyal customers can ensure the survival of the company so that it must be continuously worked on and improved for the progress of the company. This study aims to analyze and determine the effect of marketing communication, brand image, and brand trust on brand loyalty. The research method used is a quantitative method with the analysis technique of Structural Equation Modeling (SEM). The intended respondents are Indomaret customers in the city of Surabaya, totaling 100 respondents using purposive sampling technique. The results showed that marketing communication, brand image, and brand trust had a significant effect on brand loyalty.

scholarly journals Do Brand Image and Brand Trust Mediate the Effect of Service Quality on Brand Loyalty? Lessons from Higher Education Sector

2021 ◽  
Vol 3 (2) ◽  
pp. 302-315
Author(s):  
Milcha Handayani Tammubua
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Education Sector ◽  
Least Square ◽  
Equation Modeling ◽  
Brand Trust

This study analyzes the relationship between service quality on brand image, brand trust, and brand loyalty in the higher education sector. This study used a 4-point Likert scale questionnaire to collect the data from 185 students at the Distance Learning Program Unit Universitas Terbuka Jayapura registered in 2014-2018. It also employed the Structural Equation Modeling Partial Least Square (SEM-PLS) method to analyze the data with the help of SmartPLS 3 software. The results showed that service quality positively and significantly affected the brand image, brand trust, and brand loyalty. Brand trust has a positive and significant effect on brand loyalty, while the brand image has no significant effect on brand loyalty.  

scholarly journals ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE, BRAND TRUST TERHADAP BRAND LOYALTY MINUTE MAID PULPY ORANGE DI KOTA PADANG

2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Rahmawati Rahmawati ◽  
Ma'ruf Ma'ruf
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Impact ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Trust ◽  
Beverage Industry

This study aims to obtain empirical evidence on the influence of brand awareness, brand image and brand trust on the loyalty to a ready to drink (RTD) fruit beverage product in the city of Padang. Based on quantitative approach, data collected with questionnaire and respondents were selected with purposive sampling technique. The number of filled questionnaire was 293 from 350 distributed. Hypothesis testing is done by using Structural Equation Modeling (SEM) using AMOS version 24 software program . Statistical analysis reveals that brand awareness has a significant influence on brand image but has no significant effect on brand trust and brand loyalty. This Study also obtained the results that the brand image has a significant and positive impact on brand trust, but surprisingly brand image does not have a significant effect on brand loyalty. And form this study we found Brand trusts have a positive and significant influence on brand loyalty. This study provides insights that in RTD beverage industry in Padang city, awareness about the brand is not enough to obtain loyalty to particular brand. Thus, marketers should find an appropriate program in their communications to the customers. Some limitations and future research are discussed.Keywords: Brand Awareness, Brand Image, Brand Trust, Brand Loyalty, RTD fruit beverage industry

scholarly journals The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty

2020 ◽  
Vol 24 (3) ◽  
pp. 412
Author(s):  
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani, ◽  
Ronnie R. Masman, Ian N. Suryawan
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Survey Method ◽  
Brand Trust ◽  
Coffee Shop ◽  
Positive Effect

The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This competition has resulted in them competing to increase competitiveness by using logos, symbols, unique names – or what is usually called a brand to become a differentiator among the competitors. This study was done in a quantitative manner. The data was collected by using a questionnaire distributed using a survey method. Using a snowball sampling, a total of 436 samples were used and analyzed statistically using the partial least square – structural equation modeling (PLS-SEM) approach using SmartPls 3.0 program. The results show that brand awareness and brand trust had a positive effect on brand loyalty. However, the brand image did not have a positive effect on brand loyalty. This study is expected to provide input to the coffee shop management on how to increase their brand loyalty which can be done by increasing their brand awareness, brand image, and brand trust.

scholarly journals The effect of individual intention on fraud behavior

2021 ◽  
Vol 10 (3) ◽  
pp. 369-379
Author(s):  
Budi Utomo ◽  
Gugus Irianto ◽  
Roekhudin Roekhudin
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Effect Of Pressure ◽  
Analysis Technique ◽  
Village Government ◽  
The Village ◽  
Positive Effect

This study aims to examine the effect of pressure, opportunity, rationalization on intention to commit fraud. This study also examines the effect of intention to commit fraud on fraud behavior by religiosity as the moderating variable. This research was conducted at the Village Government of Malang Regency. The sampling method uses the probability sampling method. The data in this study was obtained by distributing 191 questionnaires to respondents who served as village heads or village secretaries in the Village Government of Malang Regency. The analysis technique uses Structural Equation Modeling (SEM) through the smartPLS program. The results show that opportunity and rationalization has a positive effect on the intention to commit fraud. Meanwhile, pressure does not affect the intention to commit fraud. The results also show that the intention to commit fraud has a positive effect on fraud behavior. Meanwhile, Religiosity does not moderate the effect of intention to commit fraud on fraud behavior.  

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