scholarly journals DILEMATIS ANTARA PEMASARAN TRADISIONAL DENGAN PEMASARAN DIGITAL TERKAIT PERUBAHAN PERILAKU KONSUMEN: STUDI PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 5 (2) ◽  
pp. 362
Author(s):  
Clarence Clarence ◽  
Yulianti Yulianti ◽  
Christian Halim ◽  
Puspa Ratna Sari ◽  
Keni Keni
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Equation Modeling ◽  
The Relationship

Niat membeli dapat dipengaruhi oleh pemasaran tradisional maupun digital. Penelitian ini memiliki tujuan untuk mengetahui pengaruh pemasaran tradisional dan digital, serta efek moderasi pandemi Covid-19 terhadap niat membeli vitamin. Dalam penelitian ini, sampel yang terkumpul sebanyak 245 respondenyang diperoleh dari kuesioner yang dibagikan secara online melalui google form. Untuk analisis data, penelitian ini menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS. Hasil penelitian ini menunjukkan bahwa pemasaran tradisional dan digital memiliki pengaruh terhadap niat membeli. Sementara itu, pemasaran tradisional yang dimoderasi oleh pandemi Covid-19 tidak memiliki pengaruh terhadap niat membeli, namun hasil yang berbeda untuk pemasaran digital dimana pandemi Covid-19 memoderasi hubungan antara pemasaran digital dan niat membeli. Purchase intention can be influenced by both traditional and digital marketing. This study aims to determine the effect of traditional and digital marketing, as well as the moderating effect of the Covid-19 pandemic on the intention to buy vitamins. In this study, the sample collected was 245 respondents obtained from questionnaires distributed online via google form. For data analysis, this study uses Partial Least Square – Structural Equation Modeling (PLS-SEM) withSmartPLS software. The results of this study indicate that traditional and digital marketing have an influence on purchase intention. Meanwhile, traditional marketing moderated by the Covid-19 pandemic had no effect on purchase intention, but the results were different for digital marketing where the Covid-19 pandemic moderated the relationship between digital marketing and purchase intention.

scholarly journals Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

2021 ◽  
Vol 18 (20) ◽  
pp. 10762
Author(s):  
Saeed Siyal ◽  
Munawar Javed Ahmed ◽  
Riaz Ahmad ◽  
Bushra Shahzad Khan ◽  
Chunlin Xin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Research Approach ◽  
Positive Contribution ◽  
Brand Knowledge ◽  
The Relationship

The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collected from the individuals who were buying organic food by using purposive sampling, using cross-sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique results had shown that all the direct-effect relationships, namely, GBP, ATGB, EC variables have a positive and significant relationship with the GPI. While indirect-effect relationships have shown that the relationships of ATGB, EC and GPI are significantly moderated by GBK, which indicated that the effect of GBP, and EC toward GPI would be stronger when individuals have strong knowledge about green brands. In contrast, GBK is not significantly moderating the relationship between GBP and GPI. The empirical findings of this study fill a gap in the existing body of literature regarding the effects of GPI, ATGB and EC on green brands, as well as the moderating effect of GBK. As a result, this study provides insight into the topic, which has not been thoroughly investigated in earlier studies. Therefore, we consider that understanding this moderating effect is a positive contribution to the existing body of knowledge, which could help researchers explore this relationship in the future. This study could also help the owners and managers to know about the importance of these exogenous, and moderate variables to increase their customer’s green purchase intentions.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

scholarly journals PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 11 (1) ◽  
pp. 67
Author(s):  
Pristiana Widyastuti ◽  
Alwani Alwani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Statistical Tests ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Quality And Reliability ◽  
The Relationship ◽  
Positive Effect

<p><em>This study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on </em><em>biker as community adviser</em><em> in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests </em>revealed that the<em> rational motives and emotional motives </em>have<em> positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, </em>it is<em> not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride. </em></p><p><em> </em></p>

scholarly journals Analisis Pengaruh Komunikasi E-Wom terhadap Brand Equity dan Purchase Intention pada Luxury Fashion Item E-Commerce Banananina Di Media Sosial Instagram

2021 ◽  
Vol 6 (7) ◽  
pp. 3244
Author(s):  
Hanako Fatimah Pertiwi ◽  
Effy Zalfiana Rusfian
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
User Generated Content ◽  
Equation Modeling

Maraknya pertumbuhan e-commerce dan pengguna media sosial di Indonesia telah menggeser penjualan barang fashion dari offline ke online. Perilaku konsumen masyarakat Asia termasuk Indonesia kini meminati barang mewah dengan membeli secara online. Dahulu, strategi pemasaran hanya dititik beratkan pada konten yang dibuat perusahaan saja, namun sekarang komunikasi media sosial pemasaran dapat dibuat melalui e-WOM yang dibentuk baik oleh perusahaan maupun oleh pengguna dengan cara membagikan konten di Instagram untuk menciptakan ekuitas merek dan minat beli konsumen. Banananina merupakan e-commerce asal Indonesia yang memanfaatkan Instagram sebagai media untuk memasarkan produknya. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi media sosial Instagram, baik dengan konten yang dibuat oleh pengguna Instagram maupun konten Instagram yang dibuat perusahaan Banananina yang membentuk e-WOM terhadap minat beli konsumen pada produk Banananina. Data hasil penelitian diolah dengan analisis Structural Equation Modeling (SEM) dengan menggunakan analisis Partial Least Square (PLS). Hasil yang ditemukan pada penelitian ini adalah bahwa user-generated content dan firm-generated content memiliki pengaruh signifikan terhadap e-WOM. E-WOM juga secara signifikan memengaruhi minat beli dan ekuitas merek serta E-WOM yang dimediasi oleh ekuitas merek memiliki pengaruh signifikan terhadap minat beli konsumen pada merek Banananina di media sosial Instagram.

scholarly journals The Relationship between Service Experience Equity and Guests’ Behavioral Intention at Eco-Resorts: A study using PLS-SEM

2017 ◽  
Vol 2 (6) ◽  
pp. 177 ◽  
Author(s):  
Nurhazirah Hashim ◽  
Ahasanul Haque
Keyword(s):  
Structural Equation Modeling ◽  
Significant Role ◽  
Significant Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Service Experience ◽  
The Relationship

Guest experience studies and the consequences towards behavioral intention play a significant role in the success of resort industry. Hence, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. The result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the service experience equity perceived by eco-resorts’ guests showed significant influence their behavioral intention in staying at eco-resorts.

Mediation Effect of Passion between Intimacy and Commitment in Relationship with God: Triangular Theory of Love

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Aruna Dhamija ◽  
Somesh Dhamija ◽  
Krishanveer Singh
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Relationship With God ◽  
Indirect Relationship ◽  
The Impact ◽  
The Relationship

Purpose: - The purpose of this research paper is to test the relationship with God and to know the strength among the variables of love - Intimacy, Passion and Commitment, through Triangular Love Scale (TLS). To study the direct and indirect relationship between variables of Love in context with God and to know the mediation effect of Passion between the two variables of love, namely, Intimacy and Commitment. Research Design: - In this study, data was collected through well structured questionnaire from 210 respondents who identified themselves as God-believers. The Partial Least Square (PLS) -Structural Equation Modeling (SEM) was used to measure the relationship among the variables and to conceptualize the model. Findings:- In context of the past studies, a conceptual model is developed to measure the direct relationship as well as indirect relationship among the three variables of love, namely, Intimacy, Passion and Commitment in relationship with God. Structural Equation Modeling analyses revealed that the association between Intimacy and Commitment is mediated by Passion. Limitations:- Other tools can also be used to analyse the same study to know relationship between variables of love with God. Different variables which are not explored can be used to test the relationship with God.Practical Implications:- This study makes significant contributions for religious leaders and researchers who associate themselves with spirituality in order to understand the strength of relationship with God by knowing the impact on variables of love-Intimacy, Passion and Commitment.Originality: - The current study aims to know the strength of relationship with God through the three variables of love, namely, Intimacy, Passion and Commitment. There are lots of studies on Triangular Love Scale in knowing the different perspectives. The results of this study will help to know in actuality as to how much the individual is close to God, attracted towards him and able to maintain his love towards him.

scholarly journals Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen

2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Franycia Maria Pangkey ◽  
Lalu M Furkan ◽  
Lalu Edy Herman Mulyono
Keyword(s):  
Artificial Intelligence ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Quantitative Approach ◽  
Service Organizations ◽  
Digital Marketing ◽  
Equation Modeling ◽  
Intelligence Development

The purpose of this paper is to investigating the influence of Artificial Intelligence and Digital Marketing to Consumers Buying Intention. Artificial Intelligence development revolutionize digital marketing as well as customer buying intention and thus boost sales. Artificial Intelligence and Digital Marketing in combination with rapidly developing technologies kind of tracking, buying, cashless. Everything goes to simple touch, will bring opportunities to consumers to having a practical best service. This paper uses quantitative approach that rooted in the Artificial Intelligence, Digital Marketing and Customer Buying Intention Literature, that was carried out using structural equation modeling (SEM) based on partial least square (PLS), with 74 respondents. The contribution of this paper examines consumer perseption, beliefs and behaviours of buying intention of online transportation (gojek) in millenials based on artificial intellegence and digital marketing developing. And a result of this study, artificial intelligence and digital marketing have positively effects to Consumer Buying Intention.In this present research  helps service organizations and their management better implications of keep up with the developments of service. This paper talks about artificial intelligence and digital marketing based on consumer buying intention Keywords – Consumer Buying Intentions, Artificial Intelligence, Digital Marketing, Online Transportation,

scholarly journals Pengaruh Perceived Quality, Social Influence Dan Perceived Price Terhadap Purchase Intention Brodo

2021 ◽  
Vol 3 (3) ◽  
pp. 580
Author(s):  
Aji Prastio ◽  
Rodhiah Rodhiah
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this study was to examine the effect of perceived quality, perceived price and social influence on the purchase intention of brodo shoes in Jakarta. The population of this study is people in the Jakarta. The sample in this study was 100 respondents using a nonprobability sampling method with a convenience sampling technique. Data collection techniques using google-form. The software used in this research is Smart Partial Least Square version 3 with the data analysis technique used is Structural Equation Modeling (SEM). The result of this study is that perceived quality affect purchase intention positively and significantly. Price perception influence purchase intention positively and significantly. Social influence affect purchase intention positively and significantly. Thus the results of the study can be concluded brodo company needs attention to perceived quality, perceived price and social influence to increase purchase intention. Tujuan dari penelitian ini adalah untuk menguji pengaruh persepsi kualitas, persepsi harga dan pengaruh sosial terhadap niat pembelian sepatu brodo di Jakarta. Populasi dari penelitian ini adalah masyarakat yang ada di daerah Jakarta. Sampel pada penelitian ini sebanyak 100 responden dengan menggunakan metode non probability sampling dengan teknik Convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google-form. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Software yang digunakan dalam penelitian ini adalah Smart Partial Least Square versi 3 dengan. Hasil dari penelitian ini menunjukkan bahwa persepsi kualitas mempengaruhi niat pembelian secara positif dan signifikan. Persepsi harga mempengaruhi niat pembelian secara positif dan signifikan. Pengaruh sosial mempengaruhi niat pembelian secara positif dan signifikan. Dengan demikian hasil penelitian dapat disimpulkan perusahaan Brodo perlu memperhatikan persepsi kualitas, persepsi harga dan pengaruh sosial untuk meningkatkan niat pembelian.   

scholarly journals Examining The Influence Of Social Support and Mentoring On Entrepreneurial Quality Among Graduate Entrepreneurs

2016 ◽  
Vol 8 (4-2) ◽  
Author(s):  
Shamsul Huda Abd Rani ◽  
Siti Norasyikin Abd Hamid ◽  
Bidayatul Akmal Mustafa Kamil
Keyword(s):  
Social Support ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Regional Economy ◽  
Partial Least Square ◽  
Sustainable Growth ◽  
Least Square ◽  
Equation Modeling ◽  
Business Survival ◽  
The Relationship

This study investigates the influence of social support and mentoring on entrepreneurial quality among graduate entrepreneurs. In order to gain sustainable growth, entrepreneurial quality is viewed as a crucial factor which affects the business potential such as in overcoming barriers as well as increasing the business survival (Darroch & Clover 2005). Entrepreneurial quality is essential in increasing the competitiveness of regional economy, not only the competitiveness of the entrepreneurs themselves (Cumplido & Alcalde 2002).  Partial Least Square (PLS) Structural Equation Modeling  (SEM) is used to test the relationship between constructs. The findings revealed that social support and mentoring influenced the development of entrepreneurial quality among graduate entrepreneurs.

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