Economic Value for University Services: Modelling and Heterogeneity Analysis

2017 ◽  
Vol 59 (5) ◽  
pp. 671-690
Author(s):  
Raquel Sánchez-Fernández ◽  
David Jiménez-Castillo ◽  
Angeles Iniesta-Bonillo
Keyword(s):  
Least Squares ◽  
Survey Data ◽  
Unobserved Heterogeneity ◽  
Economic Value ◽  
Perceived Value ◽  
Structural Models ◽  
Finite Mixture ◽  
Heterogeneity Analysis ◽  
University Services ◽  
Value Model

The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification. The assessment of university audiences' perceived value of service is increasingly critical for universities to become more innovative and competitive, yet research rarely examines the nature, effects or perceptions of value in this context. The study also aims to identify alumni-specific differences in the model, considering the existence of unobserved heterogeneity. Survey data from a sample of 500 alumni were examined using partial least squares (PLS) and Finite Mixture PLS. Overall results support the model, but the heterogeneity analysis differentiates between two latent classes in the number of sources of economic value and the intensity and significance of the proposed relationships. The findings provide useful theoretical and practical insights, and highlight the importance of uncovering heterogeneity in structural models.

Segmentation of Information Systems Users

2013 ◽  
Vol 25 (4) ◽  
pp. 1-26 ◽  
Author(s):  
Semina Halilovic ◽  
Muris Cicic
Keyword(s):  
Information System ◽  
Information Systems ◽  
Software Development ◽  
Least Squares ◽  
Unobserved Heterogeneity ◽  
Finite Mixture ◽  
The Other ◽  
Continuance Intention ◽  
Cognitive Beliefs ◽  
Intention To Continue

The Expectation-Confirmation Model of Information Systems Continuance (ECM-IS) explains antecedents that influence IS users’ behavior and affect their decision whether to continue or discontinue information system (IS) using. ECM-IS emphasizes differences between initial acceptance and IS continuance. For companies that deal with the design and software development, IS continuance is retaining of existing customers of product and services. This study extends the ECM-IS by accounting for unobserved heterogeneity. The Finite Mixture Partial Least Squares (FIMIX-PLS) methodology is applied for identification of distinctive customer segments. Segmentation of IS users was made on the basis of cognitive beliefs and affect influencing one’s intention to continue using IS and two different segments of users were derived. The first segment comprises 65.6%, and the other one 34.4% users. The ECM-IS explained 51.9% of IS continuance intention and 20.7% of satisfaction for the first segment, while for the second segment the ECM-IS explained 98.1% of IS continuance intention and 91.3% of satisfaction.

scholarly journals ANTECEDENTS OF ONLINE PURCHASE INTENTION AND BEHAVIOUR: UNCOVERING UNOBSERVED HETEROGENEITY

2019 ◽  
Vol 20 (1) ◽  
pp. 131-148 ◽  
Author(s):  
Joaquim Silva ◽  
José Carlos Pinho ◽  
Ana Soares ◽  
Elisabete Sá
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Unobserved Heterogeneity ◽  
Causal Chain ◽  
Finite Mixture ◽  
Payment Methods ◽  
Online Purchase ◽  
The Relationship

The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase intention-actual purchase. A Finite Mixture Partial Least Squares (FIMIX-PLS) was performed to uncover sources of heterogeneity. It found that the level of security of the payment methods is relevant to understand the relationship between purchase intention and behaviour, while the level of previous experience with the online medium clarifies the relationship between perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their relationship with actual purchase behaviour. Additionally, it offers evidence of heterogeneity in the proposed causal relations, particularly, concerning the level of trust in the payment methods and the level of Internet experience.

Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ali Hussain ◽  
Amir Abbasi ◽  
Linda D. Hollebeek ◽  
Carsten D. Schultz ◽  
Ding Hooi Ting ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Partial Least Squares ◽  
Survey Data ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Content Type ◽  
Value Model ◽  
Practical Implications

Purpose Though the videogame literature is thriving, little remains known regarding the effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study, therefore, aims to explore pop-up ads as an important tool to prompt gamer-perceived advertisement value and their subsequent intent to install the advertised videogame. Design/methodology/approach To frame the analyses, the authors adopt and extend Ducoffe’s advertising value model by incorporating the visual/audio aesthetic videogame components that are largely overlooked in prior research. Using a self-administered survey, data were collected from 321 online gamers. The authors tested the model by using partial-least-squares-based structural equation modeling (PLS-SEM). Findings The results indicate that pop-up ad-related incentives, entertainment, credibility, personalization, audio aesthetics and irritation significantly affect user-perceived ad value. In turn, perceived ad value was found to affect players’ intent to install the advertised videogame. Research limitations/implications Though the findings corroborate the importance of pop-up ads being perceived as informative and/or entertaining, they also emphasize the value of personalized ads, ad-related incentives and audio aesthetic, which impact gamers’ intent to install the advertised videogame. Practical implications This study advances managerial understanding of videogame-based services, which is expected to be particularly useful for freemium-based videogame marketers and developers. Originality/value By extending Ducoffe’s model of advertising value, the authors apply the proposed framework in the online videogaming-based pop-up ad context, and explore the effect of user-perceived pop-up ad value on their intent to install the advertised videogame.

Controlling in der Produktentwicklung

Controlling ◽  
2020 ◽  
Vol 32 (3) ◽  
pp. 45-50
Author(s):  
Marc Janka
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Finite Mixture

Gemeinhin gilt die Annahme, dass das Controlling für viele deutsche Unternehmen auch oder besonders in der Produktentwicklung von großer Bedeutung ist und vor allem unter Umfeldunsicherheit ein wesentlicher Erfolgsfaktor sein kann. Der vorliegende Beitrag zeigt unter Anwendung einer für die Controlling-Forschung neuartigen Methode zur Schätzung von Mischverteilungen mittels partieller Regressionen (englisch finite mixture partial least squares [FIMIX-PLS]), ob diese Annahme für alle Unternehmen gleichermaßen gilt.

scholarly journals Assessing the value of household work based on wages demanded on online platforms for substitutes

2021 ◽  
Author(s):  
Simona Jokubauskaitė ◽  
Alyssa Schneebaum
Keyword(s):  
Survey Data ◽  
Time Use ◽  
Opportunity Cost ◽  
Wage Rate ◽  
Economic Value ◽  
Household Work ◽  
Improved Method ◽  
A Value ◽  
Online Platforms ◽  
Time Use Survey

AbstractWe propose an improved method to assess the economic value of unpaid housework and childcare. Existing literature has typically assigned a minimum, generalist or specialist’s wage, or the performer’s opportunity cost to the hourly value of these activities. Then it was used to calculate macro-level value based on the number of hours spent in this work. In this paper, instead of imputing an average or minimum wage for housework and childcare to determine a value to the work, we use the actual local wage rate requested for these services from providers on online platforms. Applying this method to Austrian Time Use Survey data shows that the value of unpaid childcare and housework, had it been paid, would be equivalent to about 22% of the 2018 GDP.

Does Family Decision-Making Power Improve Women’s Happiness?

2021 ◽  
pp. 0192513X2110300
Author(s):  
Zhongwu Li
Keyword(s):  
Decision Making ◽  
Propensity Score ◽  
Least Squares ◽  
Logit Model ◽  
Self Esteem ◽  
Ordinary Least Squares ◽  
Matching Method ◽  
Family Decision ◽  
Family Decision Making ◽  
Heterogeneity Analysis

It is almost a consensus that the stronger family decision-making power a woman has, the happier she will be. While using the China Family Panel Studies, this study reveals a long-overlooked fact that women’s control over more family decision-making power does not necessarily improve their happiness. The results of the ordinary least squares and ordinal logit model confirm this finding, and the propensity score matching method corroborates the conclusion. Heterogeneity analysis shows that among those women with less education and lower social status, the negative happiness effect of women’s family decision-making power is particularly significant. Women’s traditional attitudes and self-esteem are two important factors which hinder women’s family decision-making power from enhancing their happiness.

scholarly journals Determining the Key Capacities of Effective Leaders in Malaysian Public and Private Focused Universities

SAGE Open ◽  
2018 ◽  
Vol 8 (4) ◽  
pp. 215824401880762 ◽  
Author(s):  
Majid Ghasemy ◽  
Sufean Bin Hussin ◽  
Ahmad Zabidi Bin Abdul Razak ◽  
Mohd Jamil Bin Maah ◽  
Simin Ghavifekr
Keyword(s):  
Unobserved Heterogeneity ◽  
Finite Mixture ◽  
Future Directions ◽  
Public And Private ◽  
Leadership Performance ◽  
Managerial Competencies ◽  
Effective Leaders ◽  
Performance Map ◽  
Performance Drivers ◽  
Map Analysis

The study was undertaken to identify the essential leadership capabilities and managerial competencies as the key leadership performance drivers in Malaysian focused universities. To collect data, the previously developed scales of capabilities, competencies, and leadership performance in the context of Malaysian Higher Education (HE) were distributed among the leaders in seven public focused and 12 private focused universities. In total, 172 completed surveys were collected among which 94 had been filled out by the leaders in Malaysian public focused and 78 had been completed by leaders in private focused universities. The data were screened and SmartPLS 3 was employed to analyze the data. Also, Finite Mixture Partial Least Squares (FIMIX-PLS) segmentation and Importance–Performance Map Analysis (IPMA) were run to extend the results. The outcome of FIMIX-PLS didn’t reveal unobserved heterogeneity within the data and, through IPMA, change-oriented capability was identified as the main improvement area to be addressed by management activities. Moreover, the implications of the findings were discussed and future directions were recommended.

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