scholarly journals The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior

2013 ◽  
Vol 7 (1) ◽  
pp. 87-104
Author(s):  
Maria-Irina ANA ◽  
◽  
Laura-Gabriela ISTUDOR ◽  
Keyword(s):  
Social Media ◽  
Travel Behavior ◽  
User Generated Content

Role of Social Media in Tourism

2015 ◽  
pp. 142-162
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

scholarly journals #Work! The Effect of Hashtag Campaigns: a Modern Form of Free Labour

2021 ◽  
Author(s):  
Nadine Yacoub
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
User Generated Content ◽  
Social Media Marketing ◽  
The Internet ◽  
Mixed Methods Approach ◽  
Modern Form

This MRP will attempt to explain social media today by applying Smythe’s (2006) research on audience commodity and free labour regarding television and broadcast to hashtag campaigns on Instagram, such as Coca-Cola’s #ShareaCoke, and Calvin Klein’s #MyCalvins. This MRP will support literature pertaining to audience commodity and free labour, the monetization of user-generated content via social media marketing, and the nature of the audience. Through a mixed methods approach, the campaigns will be analyzed in hopes of discovering how social media has revolutionized the role of the audience, which has shifted drastically due to the participatory nature of the Internet—thus, demonstrating the transformation of the audience as users to producers to advertisers of user-generated content created for hashtag campaigns on Instagram. Ultimately, this MRP will seek to demonstrate that this transformation has resulted in exploitation of users, and have revolutionized the model of free labour and commodity as outline by Smythe (2006).

Role of Social Media in Tourism

2018 ◽  
pp. 1318-1339
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Sociale media en oude routines

2013 ◽  
Vol 41 (3) ◽  
Author(s):  
Rebeca De Dobbelaer ◽  
Steve Paulussen ◽  
Pieter Maeseele
Keyword(s):  
Social Media ◽  
Arab Spring ◽  
News Coverage ◽  
User Generated Content ◽  
Tv News ◽  
Foreign News ◽  
Use Of Social Media ◽  
Sociale Media ◽  
The Arab Spring

Social media and old routines. The role of social media in the TV news coverage of the Arab Spring Social media and old routines. The role of social media in the TV news coverage of the Arab Spring This study investigates the use of social media as a source of information for Belgian broadcast journalists covering the Arab Spring in 2011. We conducted a content analysis of the 7 o’clock news on the Flemish public broadcasting channel Eén and its commercial competitor VTM, from January 1st till March 31st. We found that user-generated content from YouTube contributed to 30% of all news items about the Arab Spring, while 8% of the news items referred to social media other than YouTube. Interviews with four foreign news editors confirm the growing importance of social media for newsgathering despite the professional prudence with respect to the veracity of user-generated content. At the same time, however, the increased use and visibility of social media in the foreign news does not seem to affect the dominance of institutional sources, such as major news agencies Reuters and APTN and international media like BBC and CNN. The study concludes that conventional routines and standards of professional gatekeeping shape the use of social media in contemporary journalism.

Instagram Influencers in Social Media-Induced Tourism

2021 ◽  
pp. 135-144
Author(s):  
Rizalniyani Abdul Razak ◽  
Nur Aliah Mansor
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Destination Image ◽  
User Generated Content ◽  
Future Research ◽  
Destination Marketing ◽  
Media Content ◽  
Persuasive Messages ◽  
Destination Brand

Social media-induced tourism happens when a traveller visits a destination/attraction after being exposed to certain social media content. A user-generated content (UGC) provider, such as a social media influencer, has been identified as the initial motivator in social media-induced tourism. Social media influencers generate persuasive messages for their followers and are typically sources of credibility. In destination marketing and tourism destination studies, the UGC of social media influencers is significantly related to the destination image, destination brand, tourist trust, and tourist expectations. Of particular interest for Instagram influencers, this chapter proposes a conceptual framework to describe the role of the Instagram influencer in inducing his/her followers to travel and suggests a guide for future research.

scholarly journals Beyond Neutrality: Conceptualizing Platform Values

2021 ◽  
Author(s):  
Blake Hallinan ◽  
Rebecca Scharlach ◽  
Limor Shifman
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Power Relations ◽  
Two Dimensions ◽  
User Generated Content ◽  
Policy Documents ◽  
Strategic Role ◽  
Social Media Platforms ◽  
Implicit And Explicit

Abstract Social media platforms are prominent sites where values are expressed, contested, and diffused. In this article, we present a conceptual framework for studying the communication of values on and through social media composed of two dimensions: scale (from individual users to global infrastructures) and explicitness (from the most explicit to the invisible). Utilizing the model, we compare the communication of two values—engagement and authenticity—in user-generated content and policy documents on Twitter and Instagram. We find a split between how users and platforms frame these concepts and discuss the strategic role of ambiguity in value discourse, where idealistic meanings invoked by users positively charge the instrumental applications stressed by platforms. We also show how implicit and explicit articulations of the same value can contradict each other. Finally, we reflect upon tensions within the model, as well as the power relations between the personal, cultural, and infrastructural levels of platform values.

Fast-Fashion Meets Social Networking Users

2017 ◽  
pp. 62-88
Author(s):  
Tehreem Cheema
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Global Economy ◽  
User Generated Content ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Online Social Media ◽  
Advanced Technologies

With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generated content to make key purchase decisions. This chapter contributes to the existing literature on the influence of digital marketing on fast fashion, and it provides a number of pertinent marketing recommendations in regard to the practice of apparel retailers.

Fast-Fashion Meets Social Networking Users

2021 ◽  
pp. 1580-1606
Author(s):  
Tehreem Cheema
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Global Economy ◽  
User Generated Content ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Online Social Media ◽  
Advanced Technologies

With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generated content to make key purchase decisions. This chapter contributes to the existing literature on the influence of digital marketing on fast fashion, and it provides a number of pertinent marketing recommendations in regard to the practice of apparel retailers.

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