scholarly journals CUSTOMER RETENTION STRATEGIES AT HYPERMARKETS IN JAKARTA

2016 ◽  
Vol 9 (2) ◽  
pp. 127
Author(s):  
Willy Arafah
Keyword(s):  
Perceived Value ◽  
Customer Retention ◽  
Customer Experience ◽  
Marketing Strategies ◽  
Theory And Practice ◽  
Continuance Intention ◽  
Retention Strategies ◽  
Important Indicator ◽  
Intention To Continue

Today many Hypermarket growing in Jakarta, although Jakarta market is very large and seems very promising, Hypermarkets are finding it tough to be profitable in Jakarta. One of the marketing strategies is to focus on retaining the existing customer as they are three time more profitable than looking for the new one. In this research we examine the factor that influence customer intention to continue purcjhasing from Hypermarkets in Jakarta. The results show that customer’s perceived value is an important indicator of customer continuance intention, as are the loyalty incentives provided by the Supermarkets. Moreover, convenience is more important for customer in these markets than enjoyments. Hypermarkets can increase customer retention by focusing their strategies in making customer experience more valuable and convenient. Implication for theory and practice are also discusses in this research

scholarly journals CUSTOMER RETENTION STRATEGIES AT HYPERMARKETS IN JAKARTA

2016 ◽  
Vol 10 (2) ◽  
pp. 121
Author(s):  
Willy Arafah
Keyword(s):  
Perceived Value ◽  
Customer Retention ◽  
Customer Experience ◽  
Marketing Strategies ◽  
Theory And Practice ◽  
Continuance Intention ◽  
Retention Strategies ◽  
Important Indicator ◽  
Intention To Continue

Today many Hypermarket growing in Jakarta, although Jakarta market is very large and seems very promising, Hypermarkets are finding it tough to be profitable in Jakarta. One of the marketing strategies is to focus on retaining the existing customer as they are three time more profitable than looking for the new one. In this research we examine the factor that influence customer intention to continue purcjhasing from Hypermarkets in Jakarta. The results show that customer’s<br />perceived value is an important indicator of customer continuance intention, as are the loyalty incentives provided by the Supermarkets. Moreover, convenience is more important for customer in these markets than enjoyments. Hypermarkets can increase customer retention by focusing their strategies in making customer experience more valuable and convenient. Implication for theory and practice are also discusses in this research.

Customer Retention Strategies and Customer Loyalty

2017 ◽  
pp. 1178-1201
Author(s):  
Süphan Nasır
Keyword(s):  
Customer Loyalty ◽  
Customer Retention ◽  
Marketing Strategies ◽  
Loyalty Programs ◽  
Competitive Markets ◽  
Retention Strategies ◽  
Defection Rate ◽  
A Company ◽  
Loyal Customers

Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate. Creating customer loyalty is essential for the survival of the company in highly competitive markets. Thus, this chapter starts with indicating the significance of customer retention marketing strategies for the company by revealing the economics of retention marketing programs. Requirements for developing effective customer retention strategies are explained. Finally, after discussing types of commitment, this chapter ends by explaining loyalty programs and win-back strategies.

scholarly journals Assessing the Effects of Information System Quality and Relationship Quality on Continuance Intention in E-Tourism

2019 ◽  
Vol 17 (1) ◽  
pp. 174 ◽  
Author(s):  
Ni Wayan Masri ◽  
Jun-Jer You ◽  
Athapol Ruangkanjanases ◽  
Shih-Chih Chen ◽  
Chia-I Pan
Keyword(s):  
Information System ◽  
Customer Satisfaction ◽  
Relationship Quality ◽  
Perceived Value ◽  
System Quality ◽  
Continuance Intention ◽  
Travel Information ◽  
Managerial Implications ◽  
Information Consumers ◽  
Intention To Continue

The advance of electronic commerce has resulted in successful e-travel services. Through the development of e-travel information, consumers can plan their trip without time and space limitations. This study proposes a model regarding the formation of the relationship quality (customer satisfaction and trust), information system quality, perceived value, and customers’ intention to continue in the e-tourism environment. The study is based on 351 e-travel users in Taiwan. The result shows that customer satisfaction has a positive effect on continuance intention. Information system quality has a positive relationship with customer satisfaction, trust, and customer continuance intention. Furthermore, the perceived value has an effect on customer satisfaction and trust. However, the perceived value is partially related to customer continuance intention through customer satisfaction. The managerial implications of this study are discussed.

Customer Retention Strategies and Customer Loyalty

2015 ◽  
pp. 244-267
Keyword(s):  
Customer Loyalty ◽  
Customer Retention ◽  
Marketing Strategies ◽  
Loyalty Programs ◽  
Competitive Markets ◽  
Retention Strategies ◽  
Defection Rate ◽  
A Company ◽  
Loyal Customers

Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate. Creating customer loyalty is essential for the survival of the company in highly competitive markets. Thus, this chapter starts with indicating the significance of customer retention marketing strategies for the company by revealing the economics of retention marketing programs. Requirements for developing effective customer retention strategies are explained. Finally, after discussing types of commitment, this chapter ends by explaining loyalty programs and win-back strategies.

Effect of autumn feeding on dynamics of rectal congestion with excrement in carpathian breed honey bees

2020 ◽  
pp. 26-28
Author(s):  
Olesya V Strelbitskaya ◽  
◽  
Vladimir I. Kravchenko ◽  
Keyword(s):  
Point Of View ◽  
Theory And Practice ◽  
Complex Activity ◽  
Important Indicator ◽  
Apple Cider ◽  
Sugar Syrup ◽  
Main Indicator ◽  
Biological Laws ◽  
Honey Solution ◽  
Bee Colonies

Basic biological laws that govern the life of the bee family, as well as considering it as a whole organism, are necessary instruments for implementing effective methods of beekeeping and increasing the productivity of the industry. The study of the exterior features of bees must be carried out from different points of view for the concept of the complex activity of the bee family and in order to recommend methods for improving the preparation of bees for winter. Study of the mass of working bees and their rectum began to be used as the main indicator that affects the nature of the preparation of bee individuals for wintering. From the point of view of both theory and practice, filling the rectum with excrement in the autumn period will be an important indicator of an effective wintering in terms of preserving and further developing bee colonies. Effect of two kinds of liquid top feeding acidified with apple cider vinegar on the rectum congestion with excrement in working bees in the autumn, and the safety of bee colonies after winter was discussed in the article. The results of the indicators of the mass of working bees and intestinal mass when feeding two types of top dressing in the form of sugar syrup and honey solution with the addition of apple cider vinegar for the purpose of acidification are presented. The dynamics of rectal congestion in this group of bees is less compared to the group of bees receiving food in the form of sugar syrup. After wintering, during the spring audit, it was found that the safety of bees fed the autumn top dressing in the form of a honey solution with the addition of apple cider vinegar was 95% compared to bee families that received sugar syrup, the safety was 80.5%, with the detection of liquid excrement on the walls of hives and honeycombs

Island tourism: Participation behavior of tourists

2020 ◽  
Vol 48 (5) ◽  
pp. 1-11
Author(s):  
Hsiao-Ming Chang ◽  
Ching-Hui Lin
Keyword(s):  
Service Quality ◽  
Information Sources ◽  
Perceived Value ◽  
Behavioral Model ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Destination Image ◽  
Travel Information ◽  
Quality Perceptions ◽  
Intention To Revisit

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.

scholarly journals Customer Retention Strategies Effectiveness in the Zimbabwean Medical Industry: Perspectives from Cellmed Health Fund

2019 ◽  
Vol 4 (6) ◽  
Author(s):  
Vingirayi Ishumael ◽  
Brighton Nyagadza ◽  
Mavhunga Charles ◽  
Nyasha Munjeri
Keyword(s):  
Market Share ◽  
Quantitative Methods ◽  
Customer Retention ◽  
Secondary Data ◽  
Customer Relationships ◽  
Retention Rates ◽  
Loyalty Programs ◽  
Annual Reports ◽  
Primary Data ◽  
Retention Strategies

The main objective of the study was to examine customer retention strategies at Cellmed Health, from the period 2012 to 2018. The focused was mainly on impact of customer retention strategies on market share, profit and sales turnover. A descriptive survey design was used with both qualitative and quantitative methods. Sixty participants from Cellmed Health were involved in the research. The study used both primary and secondary data where the primary data was collected using questionnaires and interviews while the secondary data was obtained from annual reports and magazines of the company. Descriptive statistics of mean, frequency and percentages were used to analyse demographic characteristics of the respondents. Regression analysis was used to measure and predict the relationship between the customer retention strategies and market share, profitability and sales turnover. Findings were that Cellmed used monitoring customer relationships strategies, market intelligence, loyalty programs and promotions to maintain its competitiveness. Furthermore, it also concludes that there was a significant relationship between customer retention strategies and profit as well as sales turnover that the company (Cellmed) was posting annually. In this light, the study recommendation was that customer retention strategies should be embrace in the decision making processes of the organisation covering products, price, services, responsiveness, tangibility and reliability of the brand name. The study also recommends that Cellmed Health should strengthen its customer bonds and moreover, in order to increase customer retention rates, Cellmed Health should provide extraordinary customer services.

scholarly journals Landscape and Consumer Culture in the Design Work of Humphry Repton and Gordon Cullen: A Methodological Framework

2018 ◽  
Author(s):  
Mira Engler
Keyword(s):  
Mass Media ◽  
Urban Design ◽  
Consumer Culture ◽  
Landscape Design ◽  
Marketing Strategies ◽  
Theory And Practice ◽  
Methodological Framework ◽  
Design Studies ◽  
Consumer Markets ◽  
Humphry Repton

The practice of landscape and townscape or urban design is driven and shaped by consumer markets as much as it is by aesthetics and design values. Since the 1700s gardens and landscapes have performed like idealized lifestyle commodities via attractive images in mass media as landscape design and consumer markets became increasingly entangled. This essay is a methodological framework that locates landscape design studies in the context of visual consumer culture, using two examples of influential and media-savvy landscape designers: the renowned eighteenth-century English landscape gardener Humphry Repton and one of Britain’s top twentieth-century draftsmen and postwar townscape designers, Gordon Cullen. Rather than aesthetics and meaning, I focus on the designer’s motives, working modes, and visual marketing strategies for building audiences and markets. At the heart of these strategies is the performance of images in consumerist culture. Drawing on primary and secondary sources, I show that they persuasively fashioned, “packaged,” and “sold” their landscape commodity through attractive and marketable image-text products. The study highlights the specific role that each man assumed vis-à-vis his work environment and consumers, the pictorial sources that each used, and the media that broadcast and shaped each designer’s legacy. Despite the different historical contexts and the particular logics of the economy and mass media apparatuses of the time, this consumerist-focused study also reveals parallels between these men’s motives and image-making and marketing strategies. For instance, their drive for both professional and laypeople appeal led them to bridge theory and practice, use the “art of compromise,” and devise palatable and alluring images. By using consumerist arts perspectives in landscape and urban design studies, I offer a new interpretive path toward a historical knowledge that incorporates the landscape designer’s modus operandi and explains the role of mass media and marketing in the production and consumption of landscape.

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