scholarly journals Customer Retention Strategies Effectiveness in the Zimbabwean Medical Industry: Perspectives from Cellmed Health Fund

Author(s):  
Vingirayi Ishumael ◽  
Brighton Nyagadza ◽  
Mavhunga Charles ◽  
Nyasha Munjeri

The main objective of the study was to examine customer retention strategies at Cellmed Health, from the period 2012 to 2018. The focused was mainly on impact of customer retention strategies on market share, profit and sales turnover. A descriptive survey design was used with both qualitative and quantitative methods. Sixty participants from Cellmed Health were involved in the research. The study used both primary and secondary data where the primary data was collected using questionnaires and interviews while the secondary data was obtained from annual reports and magazines of the company. Descriptive statistics of mean, frequency and percentages were used to analyse demographic characteristics of the respondents. Regression analysis was used to measure and predict the relationship between the customer retention strategies and market share, profitability and sales turnover. Findings were that Cellmed used monitoring customer relationships strategies, market intelligence, loyalty programs and promotions to maintain its competitiveness. Furthermore, it also concludes that there was a significant relationship between customer retention strategies and profit as well as sales turnover that the company (Cellmed) was posting annually. In this light, the study recommendation was that customer retention strategies should be embrace in the decision making processes of the organisation covering products, price, services, responsiveness, tangibility and reliability of the brand name. The study also recommends that Cellmed Health should strengthen its customer bonds and moreover, in order to increase customer retention rates, Cellmed Health should provide extraordinary customer services.

2019 ◽  
Vol 118 (11) ◽  
pp. 603-618
Author(s):  
ZawZawMyint ◽  
Sandeep Poddar ◽  
Abhijit Ghosh ◽  
Amiya Bhaumik

In banking industries, employees are entrusted with different roles and responsibilities, and training enables them to carry out these roles and responsibilities efficiently by let them to learn new things. Moreover, it will prepare them to take up higher responsibilities in the future. Therefore, this study focuses to analyze the employee perceptions on effectiveness of Training Programs in Myanmar Citizens Bank (MCB).  By using the descriptive research method, primary data are collected from the responsible persons and employees of MCB in head office, branches. Secondary data are gathered and scrutinized from relevant text books, records and annual reports from MCB. The research revealed that there are four kinds of training programs in MCB. Moreover, this paper revealed that MCB successfully delivered its training programs in year 2015 to 2018 and the trainees have positive perceptions on effectiveness of training programs in MCB. Based on these results, this paper pointed out the important facts that can give improvement actions for effective and efficient training programs in Myanmar Citizen Banks.


IQTISHODUNA ◽  
2020 ◽  
Vol 16 (1) ◽  
pp. 83-100
Author(s):  
Olin Lintang Pribadi

This study aims to determine the cause of the low market share of general engineering products at PT PAL Indonesia. Market share analysis is considered important in winning business competition. The study uses qualitative descriptive methods and subject data in the form of opinions, attitudes, experiences or characteristics of a person or group of people who are the research subjects or informants. Source of data used are primary data derived from informant interviews and secondary data derived from supporting documents relevant to the study. To find out the root of the problem using the technique of root causes analysis with the fishbone method and find alternative solutions to the problem with the Delphi method in the form of a questionnaire to the experts. The results of the study explained that the low market share of general engineering products is found in every indicator of fishbone, namely: machine, method, material, manpower, measurement and mother nature. And in the opinion of the experts there is no significant difference of opinion in providing alternative solutions to every problem on the fishbone indicator. So the company can be used in making policies.


2020 ◽  
Vol 8 (2) ◽  
pp. 45-52
Author(s):  
Harish Tigari ◽  
H C Ramesh

Industrialization is a progressive measure that creates social and economic change by transforming human society from pre-industrialization to industrial era; Industrialization plays a predominant role in the development of the economy, acts as a basic fundamental factor that is influenced by the growth prospects of the economy of a country. The prominence of industrialization creates employment opportunities, balancing the regional development living and poverty eradication, etc. In this context, the unorganized sector acts as a factory for entrepreneurship and self-employment opportunities as well as a tool for poverty eradication. So the present study attempts to analyze the working of puffed rice units in the Davangere region. These industries are providing various employment opportunities to the poor and illiterate people. Because these are labor-intensive industries. The present study is based on the puffed rice workers and their working conditions and environment. In malebennur town there are more than 50 puffed rice industries are working. In the study area, people depend on the making of puffed rice for their livelihood. The main purpose of the study is to know about the current status, growth, and development of the puffed rice units and also discuss the government initiative in the development of an unorganized puffed rice cluster in Davangere. The study is based on primary data with field survey and secondary data, which includes different reference books, journals, research papers, seminar proceedings, articles, and government publications, annual reports, etc.


2021 ◽  
Vol 11 (2) ◽  
pp. 100-111
Author(s):  
Suryaman Suryaman ◽  
Nindia

ABSTRACT        This study aims to determine discipline, organizational commitment and motivation to work productivity of employees at PT. Putra Gerem Jaya-Merak. This research method uses descriptive and associative quantitative methods. The data sources are primary data and secondary data. The research was conducted from December 2018 to June 2019. The study population was 63 employees of KPDC, the sample was 61 people using saturated sampling. Data were collected using research instrumens and processed using SPSS statistics version 24.00 windows. Discipline process, organizational commitment and motivation have very important roles to realizae optimal company goals requiring quality human resources, but in reality based on preliminary observations at PT. Putra Gerem Jaya-Merak work productivity is currently in a low condition because the average score has only reached 30.3, the standard score of 35, due to the accuracy of employee work with a score of 19. So it can be said that employee productivity is still not good and successful in its implementation. Based on the results of the analysis, the results obtained: discipline has no positive and insignificant effect, Meanwhile, organizational commitment and motivation have a positive and significant effect on employee work productivity either partially or jointly at PT. Putra Gerem Jaya-Merak.   Keywords : Discipline, Organizational, Motivation, Employee Productivity.


Author(s):  
Andrian Budi Prasetyo

This study examines the effect of audit committee characteristics, firm characteristic and ownership structure on the likelihood of fraudulent financial reporting. Audit committee characteristics is examined by audit committee financial expertise, meetings of the audit committee and the audit committee tenure. Firm characteristic is examined by the leverage, firm size, firm’s growth rate and external auditor. Ownership structure is examined by managerial ownership and institutional ownership. This research is using a quantitative methods research. This research is using secondary data that comes from the cases list of Otoritas Jasa Keuangan (OJK) and annual reports of the listed companies on the Indonesia Stock Exchange (IDX). Using a sample of 15 fraud and 15 non-fraud firms, we did not find a significant relation between the independent variabels and fraudulent financial reporting.


2020 ◽  
Vol 16 (1) ◽  
pp. 43-53
Author(s):  
Amritjot Kaur Sekhon ◽  
Lalit Mohan Kathuria

The purpose of this study is to explore the corporate social responsibility (CSR) initiatives undertaken by Dabur India Limited, the biggest Ayurvedic company in the world, at areas close to its manufacturing plant. It also explores the perception of Dabur’s stakeholders with respect to its social responsibility behaviour. For the purpose of this study, both primary as well as secondary data have been used. The primary data have been collected by conducting unstructured interviews and a field visit within the premises of the company’s manufacturing plant in Baddi district as well as in the surrounding villages. The secondary data have been collected from annual reports of the company and the company website. On investigating, it was be observed that Dabur, through years of social involvement and local community partnership projects, has established a special bond of trust with all its stakeholders. Also, as the expenditure made by Dabur on its CSR activities has always exceeded the stipulated amount as per government recommendations, this evidently supports its dedication towards its vision statement, on creating value for society. As after a revision in CSR policies there have not been many research studies examining the CSR practices by companies in India, this study, therefore, addresses this knowledge gap and provides new insights on the compliance by Dabur with regard to new CSR guidelines by the Companies Act, 2013.


2018 ◽  
Vol 229 ◽  
pp. 02002
Author(s):  
Mohammad Ridwan Lessy ◽  
Jefry Bemba ◽  
Nani Nagu

Small Islands face some of the main problems of any coastal area due to climate change and natural disasters. This study aims to analyze the resilience of coastal communities on a small island in terms of disasters and climate change, and to identify the strategies and adaptations that communities have undertaken as anticipatory for disaster and climate change in the future. Qualitative analysis combined with quantitative methods is used in this research to provide a clear estimate of the categories of resilience in each village. The primary data was collected by using interviews and focus discussion group and secondary data acquired through the documentation on related stakeholders. The resilience index provided by the Ministry of Maritime and Fisheries Affairs is used to categorize the resilience scales of villages. The results of this study show that the human aspects and natural resources aspects have high scores in resilience, but disaster and climate change aspects; environmental/infrastructures aspects; and economic aspects should be improved. Furthermore, the community had been taking participation in disaster mitigation.


2017 ◽  
Vol 8 (2) ◽  
pp. 225-243 ◽  
Author(s):  
Stephen Debar Kpinpuo ◽  
Francis Xavier Dery Tuokuu

Purpose Despite several years of its implementation, the corporate social responsibility (CSR) strategy of Tullow Ghana has not been able to produce the desired results for host coastal communities in south-western Ghana. This inability has resulted in many community agitations, mistrust and unresolved conflicts between Tullow and the beneficiary communities of its CSR initiative. This paper aims to examine Tullow’s CSR programme by juxtaposing the company’s annual reports with beneficiary views on CSR need satisfaction in proximate communities to determine the effectiveness of the company’s communication strategy and its impact on the performance of the programme. Design/methodology/approach This study was conducted using both secondary and primary data. The secondary data comprised CSR reports from Tullow Oil Plc. and reflected the company’s attempts at addressing social, environmental and economic issues in its host communities of southwestern Ghana. At the time of this research (February-March 2015), only the 2012 and 2013 CSR reports were available, and so the researchers relied on the two reports for secondary data. These annual reports and other relevant documents were downloaded from the company’s website, as advised by officials of the company’s CSR programme. The primary data for the research were, however, collected using face-to-face interviews with leaders of the company’s host communities, and focus group discussions with a cross-section of ordinary residents of affected communities. In all, 20 community leaders (five chiefs, five stool secretaries and ten youth leaders) were interviewed on the nature and impact of Tullow?s CSR programme on the socio-economic development of host communities. Findings The study revealed that although Tullow’s reports show considerable CSR success in Ghana, the experiences of fishing communities in the country’s western region were largely inconsistent with the company’s reports on its CSR interventions for the fisher folks. The study also suggested that an improved community-outreach strategy is required to sanitise the relationship between Tullow and its CSR beneficiaries. Research limitations/implications A limitation of the study is that there are no current CSR reports of the company. Moreover, researchers would have wished to talk directly to company officials instead of relying on the company’s website for reports. Practical implications This study has unearthed a new pathway to improving Tullow Ghana’s CSR strategy. Unlike previous studies that have proposed a top-down approach (Ackah-Baidoo, 2012, 2013; Hilson, 2014) or a bottom-up redress (Andrews, 2013) of the conflict between Tullow Ghana and its host communities, these researchers have argued that the conflict between Tullow and its beneficiaries is a communicative one and that mistrust is one of the underlying factors of such community agitations. Social implications The study has pointed out that achieving an effective communication strategy is a shared responsibility between Tullow, the coastal fishing communities and third parties – NGOs, CSOs, and others. Tullow can help pursue this strategy by adopting a more inclusive CSR reporting and education. The current practice of uploading global reports on the company’s website is not helpful to the fishing community. Originality/value This study is an original piece of work with primary data collected directly from beneficiaries of the company’s activities. The study will contribute to CSR practice in Ghana particularly in the extractive sector.


2020 ◽  
Vol 4 (1) ◽  
pp. 62-76
Author(s):  
Arta Rusidarma Putra ◽  
S Silfiana

Penelitian ini bertujuan untuk menganalisis kerentanan sosial ekonomi, dan bangunan fisik masyarakat perkotaan terhadap bencana banjir di Kelurahan Margagiri, Kecamatan Bojonegara Kabupaten Serang Provinsi Banten. Metode yang digunakan dalam penelitian ini metode campuran kualitatif dan kuantitatif. Data yang digunakan data primer dan data sekunder. Data primer dikumpulkan dengan observasi langsung di lapangan dan wawancara berstruktur dengan responden yang dipilih secara random dengan teknik simple random sampling. Wawancara dilakukan terhadap 90 kepala rumah tangga dari total populasi 483 kepala rumah tangga. Sedangkan data sekunder diperoleh dari berbagai dokumen dan instansi terkait yang dianggap berkompeten. Hasil penelitian menujukkan bahwa berdasarkan hasil interpolasi kedalaman banjir yang terkena dampak banjir berada di sebagian besar wilayah bagian timur penelitian dengan kedalaman maksimum 1,5 meter. Berbagai faktor yang dapat menyebabkan banjir, seperti kondisi topografi yang lebih rendah, penyempitan sungai, tersumbatnya drainase dan tersumbatnya saluran sungai yang menyebabkan terhambatnya aliran sungai yang mengalir ke outlet utama. Hasil penelitian ini juga menunjukkan bahwa kerentanan sosial ekonomi yang lebih tinggi ditemukan pada tingkat pendidikan dominan yang rendah yaitu tingkat sekolah dasar (SD) (40,42%) dan elemen penduduk rentan karena usia lanjut dan anak-anak sebanyak 30,09 %. Sementara itu, temuan penelitian lainnya berkaitan dengah kerentanan fisik, menunjukkan bahwa tingkat kerentanan tinggi aspek fisik sebanyak 32 bangunan, kerentanan tingkat sedang aspek fisik ebanyak 43 bangunan, dan kerentanan tingkat rendah sebanyak 25 bangunan. Serta tingkat kerentanan sedang hingga tinggi didominasi oleh jenis bangunan non tembok. Kata Kunci: Masyarakat Perkotaan, Kerentanan Sosial Ekonomi, Kerentanan Fisik, Bahaya Banjir ABSTRACT This study aims to analyze the socio-economic and physical building vulnerability of urban communities against flooding in Margagiri Village, Bojonegara District, Serang Regency, Banten Province. The method used in this study was a mixture of qualitative and quantitative methods. The data used were primary data and secondary data. Primary data were collected by direct observation in the field and structured interviews with respondents randomly selected by simple random sampling technique. Interviews were conducted with 90 heads of households from a total population of 483 heads of households. Meanwhile, secondary data were obtained from various documents of related institutions that is considered to be competent. The results of study showed that based on the results of interpolation the depth of floods affected by flooding was in most of the eastern part of the study with a maximum depth of 1.5 meters. Various factors can cause flooding, such as lower topographic conditions, river narrowing, drainage clogging and blockage of river channels which causes obstruction of river flow flowing to the main outlet. The results of this study also showed that higher socioeconomic vulnerability was found at the low predominant level of education, namely elementary school level (40.42%) and elements of the vulnerable population due to old age and children as much as 30.09%. Meanwhile, other research findings related to physical vulnerability, showed that the high level of physical aspect vulnerability was 32 buildings, the moderate level of physical vulnerability was 43 buildings, and the low level vulnerability was 25 buildings. Keywords: Urban community, socioeconomic vulnerability, physical vulnerability, flood hazarrd 


2020 ◽  
Vol 3 (1) ◽  
pp. 23-33
Author(s):  
Mohtana Kharisma Kadri ◽  
Faisal Faisal

ABSTRAKAglomerasi suatu kawasan sering kali disebabkan adanya konurbasi suatu wilayah dengan dipengaruhi adanya perkembangan kawasan perumahan dan permukiman dalam suatu wilayah sehingga perlu adanya arahan terkait pemanfaatan lahan dan pengendalian pembangunan perumahan dan kawasan permukiman khususnya yang berada pada kawasan lintas daerah kabupaten/kota yang ada di Provinsi Kalimantan Timur. Adapun tujuannya dari penelitian ini adalah agar tidak terjadi perbedaan konsep pengembangan ruang perkotaan dan permukiman pada daerah lintas kabupaten/kota tersebut, dan keterpaduan rencana pemanfaatan dan pengendalian yang lebih detail dapat terwujud yakni perumahan dan kawasan permukiman yang berkualitas dan berkelanjutan. Adapun metode yang digunakan adalah metode diskriptif kualitatif dan kuantitatif, dengan bersumber dari data-data sekunder dan data primer. Adapun arahan keterpaduan pemanfaatan dan pengendalian pembangunan perumahan dan kawasan permukiman pada lintas daerah kabupaten/kota diatur dalam sebuah peraturan zonasi yang terbagi atas dua peruntukan yaitu kawasan peruntukan permukiman perkotaan dan kawasan peruntukan permukiman perdesaan. Pada masing-masing peraturan tersebut mengatur terkait perijinan pengembangan perumahan, intensitas bangunan, Sarana dan prasarana pendukung dan moda sarana angkutan masal, pengembangan Fasilitas Lainnya dan Larangan pengembangan lahan.Kata kunci: Aglomerasi, Konurbasi, Perumahan permukiman lintas daerah.ABSTRACTAgglomeration of an area is often caused by the conurbation of an area which is influenced by the development of housing and settlement areas in an area so that there is a need for directions related to land use and control of housing development and settlement areas, especially those in cross-district / municipal areas in Kalimantan Province. East. The purpose of this research is that there is no difference in the concept of urban spatial development and settlements in the cross-regency / municipal area, and that more detailed utilization and control plans can be realized, namely quality and sustainable housing and settlement areas. The method used is descriptive qualitative and quantitative methods, sourced from secondary data and primary data. The directions for the integrated use and control of housing development and settlement areas across regencies / municipalities are regulated in a zoning regulation which is divided into two designations, namely areas designated for urban settlements and areas designated for rural settlements. Each of these regulations regulates housing development licensing, building intensity, supporting facilities and infrastructure and mass transportation modes, development of other facilities and prohibition of land development.Keywords: Agglomeration, Conurbation and Housing Inter-regional settlements.


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