GENDER DIFFERENCES IN READING PREFERENCE: EVIDENCE FROM A MOBILE PHONE PLATFORM

Mousaion ◽  
2016 ◽  
Vol 34 (2) ◽  
pp. 1-14
Author(s):  
Kelly De Villiers ◽  
Johann Louw ◽  
Colin Tredoux
Keyword(s):  
Gender Differences ◽  
Mobile Phone ◽  
South African ◽  
The Self ◽  
Male And Female ◽  
Reading Preference ◽  
Non Fiction ◽  
Proxy Measure ◽  
Poor Communities

Two studies were conducted to investigate gender differences in a sample of young South African readers from poor communities. In the first study, the self-reported reading preferences of 2 775 readers on a mobile phone platform supplied by the FunDza Literacy Trust were surveyed. Both male and female readers indicated that they liked four genres in particular: romance, drama, non- fiction, and stories with specific South African content. There were nevertheless some differences, such as that a higher percentage of males liked stories involving sport. The second study examined the unique FunDza site visits made by readers, as a proxy measure of what they actually were reading. Four genres stood out: romance, drama, biography, and action/adventure. Again the similarity between male and female readers was noticeable, although many more females than males read content on the site.

Instrumental and Expressive Traits, Trait Stereotypes, and Sexist Attitudes: What Do They Signify?

2000 ◽  
Vol 24 (1) ◽  
pp. 44-53 ◽  
Author(s):  
Janet T. Spence ◽  
Camille E. Buckner
Keyword(s):  
Gender Differences ◽  
Gender Stereotypes ◽  
Female Student ◽  
The Self ◽  
Self Report ◽  
Multidimensional Approach ◽  
Male And Female ◽  
Sexist Attitudes ◽  
Attitude Measures ◽  
Societal Changes

College students rated the typical male and female student and themselves on 22 instrumental (I) and 16 expressive (E) items from the PAQ (Spence & Helmreich, 1978) and the BSRI (Bem, 1974), as well as on the BSRI items “masculine” and “feminine.” They also completed measures of gender stereotypes and sexist attitudes. Significant gender stereotypes were found on all but two I and E items in both genders. Significant gender differences in self-report were found on all the E items but on only 41% of the I items, confirming our hypotheses that societal changes have led women to develop more agentic self-conceptions. The pattern of relationships found between the self-report, stereotype, and attitude measures supports the utility of a multidimensional approach to gender. Responses to the items “masculine” and “feminine” confirm the implications of our hypothesis that these items primarily assess men's and women's basic sense of gender identity.

Gender Differences in the Structure of Holland’s Personality Model in South Korea

2021 ◽  
pp. 089484532110047
Author(s):  
Donghyuck Lee ◽  
Hang-Shim Lee ◽  
Wooyoul Na ◽  
Mae Hyang Hwang
Keyword(s):  
College Students ◽  
Gender Differences ◽  
College Freshmen ◽  
The Self ◽  
Directed Search ◽  
Male And Female ◽  
South Korean ◽  
Circular Structure ◽  
Korean College Students ◽  
And Gender

This study examined the structure of Holland’s personality model (HPM) among male and female South Korean college students using the Korean version of the Self-Directed Search (K-SDS) and investigated gender differences in the circular structure of HPM and circular plots of the K-SDS subscales (i.e., activities, competences, vocations, and self-estimates). The study outcomes were as follows: Our findings supported the validity of HPM among Korean college freshmen. However, there were gender differences in the fit between the data and the circular ordering model. Also, the differences in the realistic, investigative, artistic, social, enterprising, and conventional (RIASEC) circular plots and the magnitude of the correlations among the RIASEC types across the four subscales and gender were found. These results suggest that practitioners should cautiously interpret and communicate the results of the SDS to college students considering cultural and gender specificity. Implications and limitations of the present research are discussed.

Gender differences in male- and female-dominated occupations among two age cohorts of the lidA study

2013 ◽  
Vol 75 (08/09) ◽  
Author(s):  
V Kretschmer ◽  
JB du Prel ◽  
R Peter ◽  
S Tophoven
Keyword(s):  
Gender Differences ◽  
Male And Female ◽  
Age Cohorts

Gender Differences in Clothing Worn in Current Popular Comic Books

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Kyle Landon Jossy
Keyword(s):  
Gender Differences ◽  
Content Analysis ◽  
Comic Books ◽  
Book Industry ◽  
Comic Book ◽  
Lower Body ◽  
Female Characters ◽  
Male And Female ◽  
Males And Females

This study looked at how males and females were portrayed, based on the amount of skin shown in the clothing worn.  A Content analysis was performed on a sample of 20 randomly selected popular comics from the last 3 years.  Both male and female characters were rated on how much skin they showed in three clothing categories; neck line, sleeve length, and lower body.  Results showed that in all 3 categories, women consistently wore more revealing clothing.  The findings demonstraetd that the comic book industry is comparable to other forms of media, in the sexualization of female characters, by having them wear more revealing clothing.

A Cognitive Consistency Approach to Job Satisfaction

1974 ◽  
Vol 35 (1) ◽  
pp. 239-245 ◽  
Author(s):  
Christopher Orpen
Keyword(s):  
Job Satisfaction ◽  
South African ◽  
Self Esteem ◽  
The Self ◽  
Factory Workers ◽  
Perceived Need ◽  
Cognitive Consistency ◽  
Negative Results

Korman's (1970) argument that self-esteem moderates the relationships between job satisfaction and perceived need-fulfilment and between job satisfaction and the extent to which one's job meets with group approval was tested with 120 Coloured South African factory workers who were given the Porter need-fulfilment questionnaire, 2 measures of job satisfaction, and 3 measures of self-esteem, and for whom a measure of the extent to which their jobs were found desirable by others was available. The correlations between job satisfaction and need-fulfilment and between job satisfaction and group approval did not differ significantly between Ss who obtained high and low scores on each of the self-esteem measures. The negative results are explained in terms of weaknesses in the balance and dissonance models from which Korman's argument is derived.

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