scholarly journals Key opinion leader identification through author publication altmetrics and network analysis

2020 ◽  
Author(s):  
Tomas Rees
Keyword(s):  
Network Analysis ◽  
Opinion Leader ◽  
Key Opinion Leader ◽  
Author Publication

scholarly journals Identification of Key Opinion Leaders in Pharmaceutics Using Network Analysis

2021 ◽  
pp. 01-05
Author(s):  
Prof. Anuja Phapale ◽  
Sarthak Kulkarni ◽  
Pritam Bagad ◽  
Hrishikesh Joshi ◽  
Himanshu Randad
Keyword(s):  
Social Network ◽  
Network Analysis ◽  
Life Science ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Centrality Measures ◽  
Pubmed Central ◽  
Key Opinion Leaders ◽  
Key Opinion Leader ◽  
The Web

The term Key Opinion Leader in marketing is not new. Key Opinion Leaders (KOLs) commonly known as thought leaders who play a crucial role in the life science industry. We through this project intend to implement the concept of identifying key opinion leaders using weighted Social Network Analysis (SNA). We intend to use European PubMed Central dataset for creating a weighted social Network of authors who have healthcare and medicine related publications and apply different centrality measures on it. In order to collect the data, we will be using one of the web scraping methods and predefined libraries like scrapy. After fetching and processing the data we intend to form a network of authors using python’s NetworkX library. This network will then be subjected to various centrality measures which in turn will give prominent opinion leaders as the output.

Remote prescribing and becoming a key opinion leader

2021 ◽  
Vol 10 (10) ◽  
pp. 472-473
Author(s):  
Sharon Bennett
Keyword(s):  
Opinion Leader ◽  
Recent Meeting ◽  
Key Opinion Leader

Sharon Bennett details her recent meeting with the Nursing and Midwifery Council and discusses the work that goes into being a key opinion leader

scholarly journals Viscosupplementation for Osteoarthritis of the Knee: A Key Opinion Leader Panel Discussion

2018 ◽  
Vol 24 (6-a Suppl) ◽  
pp. S2-S8 ◽  
Author(s):  
Jack Bert ◽  
Jim Kenney ◽  
Nicholas A. Sgaglione ◽  
Scott McClelland ◽  
Robert Brophy ◽  
...  
Keyword(s):  
Panel Discussion ◽  
Opinion Leader ◽  
Osteoarthritis Of The Knee ◽  
Key Opinion Leader

scholarly journals Peran key opinion leader dalam pemasaran film bertema kekerasan seksual

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Fadliyya Syifa Nurulita ◽  
Intan Primadini
Keyword(s):  
Public Relations ◽  
Violence Against Women ◽  
Opinion Leader ◽  
The Public ◽  
True Story ◽  
Women In The Workplace ◽  
Large Audience ◽  
Key Opinion Leader ◽  
The Public Sphere ◽  
Public Relations Strategy

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell  ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

scholarly journals The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for a Randomized Control Trial

2021 ◽  
Author(s):  
Margaret Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Unmet Need ◽  
Community Outreach ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background:Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method:Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion:This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments.Trial registration:This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

Barriers to innovation in the medical nutrition industry: A quantitative key opinion leader analysis

2013 ◽  
Vol 1 (3) ◽  
pp. 79-85 ◽  
Author(s):  
T.C. Weenen ◽  
E.S. Pronker ◽  
H.R. Commandeur ◽  
E. Claassen
Keyword(s):  
Opinion Leader ◽  
Barriers To Innovation ◽  
Key Opinion Leader ◽  
Medical Nutrition

scholarly journals Identifying student opinion leaders to lead e-cigarette interventions: protocol for a randomized controlled pragmatic trial

Trials ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Kar-Hai Chu ◽  
Sara Matheny ◽  
Alexa Furek ◽  
Jaime Sidani ◽  
Susan Radio ◽  
...  
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Pragmatic Trial ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Student Opinion ◽  
Randomized Controlled ◽  
School Based ◽  
Peer Leader

Abstract Background After the US Surgeon General declared youth electronic cigarette (e-cigarette) use an epidemic in 2018, the number of youth e-cigarette users continued to surge, growing from 3.8 million in 2018 to over 5 million 2019. Youth who use e-cigarettes are at a substantially higher risk of transitioning to traditional cigarettes, becoming regular cigarette smokers, and increasing their risk of developing tobacco-related cancer. A majority of youth are misinformed about e-cigarettes, often believing they are not harmful or contain no nicotine. Middle school students using e-cigarettes have been affected by its normalization leading to influence by their peers. However, social and group dynamics can be leveraged for a school-based peer-led intervention to identify and recruit student leaders to be anti-e-cigarette champions to prevent e-cigarette initiation. This study outlines a project to use social network analysis to identify student opinion-leaders in schools and train them to conduct anti-e-cigarette programming to their peers. Methods In the 2019–2020 academic school year, 6th grade students from nine schools in the Pittsburgh area were recruited. A randomized controlled trial (RCT) was conducted with three arms—expert, elected peer-leader, and random peer-leader—for e-cigarette programming. Sixth grade students in each school completed a network survey that assessed the friendship networks in each class. Students also completed pre-intervention and post-intervention surveys about their intention-to-use, knowledge, and attitudes towards e-cigarettes. Within each peer-led arm, social network analysis was conducted to identify peer-nominated opinion leaders. An e-cigarette prevention program was administered by (1) an adult content-expert, (2) a peer-nominated opinion leader to assigned students, or (3) a peer-nominated opinion leader to random students. Discussion This study is the first to evaluate the feasibility of leveraging social network analysis to identify 6th grade opinion leaders to lead a school-based e-cigarette intervention. Trial registration ClinicalTrials.gov NCT04083469. Registered on September 10, 2019.

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