scholarly journals Identification of Key Opinion Leaders in Pharmaceutics Using Network Analysis

2021 ◽  
pp. 01-05
Author(s):  
Prof. Anuja Phapale ◽  
Sarthak Kulkarni ◽  
Pritam Bagad ◽  
Hrishikesh Joshi ◽  
Himanshu Randad
Keyword(s):  
Social Network ◽  
Network Analysis ◽  
Life Science ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Centrality Measures ◽  
Pubmed Central ◽  
Key Opinion Leaders ◽  
Key Opinion Leader ◽  
The Web

The term Key Opinion Leader in marketing is not new. Key Opinion Leaders (KOLs) commonly known as thought leaders who play a crucial role in the life science industry. We through this project intend to implement the concept of identifying key opinion leaders using weighted Social Network Analysis (SNA). We intend to use European PubMed Central dataset for creating a weighted social Network of authors who have healthcare and medicine related publications and apply different centrality measures on it. In order to collect the data, we will be using one of the web scraping methods and predefined libraries like scrapy. After fetching and processing the data we intend to form a network of authors using python’s NetworkX library. This network will then be subjected to various centrality measures which in turn will give prominent opinion leaders as the output.

scholarly journals The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for a Randomized Control Trial

2021 ◽  
Author(s):  
Margaret Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Unmet Need ◽  
Community Outreach ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background:Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method:Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion:This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments.Trial registration:This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

scholarly journals Identifying student opinion leaders to lead e-cigarette interventions: protocol for a randomized controlled pragmatic trial

Trials ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Kar-Hai Chu ◽  
Sara Matheny ◽  
Alexa Furek ◽  
Jaime Sidani ◽  
Susan Radio ◽  
...  
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Pragmatic Trial ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Student Opinion ◽  
Randomized Controlled ◽  
School Based ◽  
Peer Leader

Abstract Background After the US Surgeon General declared youth electronic cigarette (e-cigarette) use an epidemic in 2018, the number of youth e-cigarette users continued to surge, growing from 3.8 million in 2018 to over 5 million 2019. Youth who use e-cigarettes are at a substantially higher risk of transitioning to traditional cigarettes, becoming regular cigarette smokers, and increasing their risk of developing tobacco-related cancer. A majority of youth are misinformed about e-cigarettes, often believing they are not harmful or contain no nicotine. Middle school students using e-cigarettes have been affected by its normalization leading to influence by their peers. However, social and group dynamics can be leveraged for a school-based peer-led intervention to identify and recruit student leaders to be anti-e-cigarette champions to prevent e-cigarette initiation. This study outlines a project to use social network analysis to identify student opinion-leaders in schools and train them to conduct anti-e-cigarette programming to their peers. Methods In the 2019–2020 academic school year, 6th grade students from nine schools in the Pittsburgh area were recruited. A randomized controlled trial (RCT) was conducted with three arms—expert, elected peer-leader, and random peer-leader—for e-cigarette programming. Sixth grade students in each school completed a network survey that assessed the friendship networks in each class. Students also completed pre-intervention and post-intervention surveys about their intention-to-use, knowledge, and attitudes towards e-cigarettes. Within each peer-led arm, social network analysis was conducted to identify peer-nominated opinion leaders. An e-cigarette prevention program was administered by (1) an adult content-expert, (2) a peer-nominated opinion leader to assigned students, or (3) a peer-nominated opinion leader to random students. Discussion This study is the first to evaluate the feasibility of leveraging social network analysis to identify 6th grade opinion leaders to lead a school-based e-cigarette intervention. Trial registration ClinicalTrials.gov NCT04083469. Registered on September 10, 2019.

scholarly journals The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for A Randomized Control Trial

2021 ◽  
Author(s):  
Margaret Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Opinion Leader ◽  
Opinion Leaders ◽  
Trial Registration ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Evidence Based Treatments ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background: Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. However, despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address unmet need for effective. Involving a local caregiver key opinion leader to direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method: Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek EBPs for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on EBPs for youth anxiety. Both approaches will involve community outreach presentations providing information about (a) youth anxiety, (b) effective treatments for youth anxiety, and (c) seeking CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at a three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion: This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration: This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

scholarly journals Analisis Key Opinion Leaders di Media Sosial dalam Membentuk Opini Khalayak

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 90
Author(s):  
Jacksen Jacksen ◽  
Eko Harry Susanto ◽  
Nigar Pandrianto
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Opinion Leader ◽  
Business Owners ◽  
Qualitative Approach ◽  
Opinion Leaders ◽  
Social Media Marketing ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Content is a new way of doing promotions that have various forms, such as videos and images. This research discusses the process of creating content created by a key opinion leader. The person who acts as the key opinions leader is the owner of his own business. The theories used in this study are advertising, social media, marketing content, key opinion leaders, two-stage communication, diffusion of innovation and opinion. The method used is case study with qualitative approach and using interview, observation, and documentation techniques. The results of this study can be known that the content created by a key opinion leader must be diverse in order to attract the attention of the audience. The diversity of content produced must have a clear purpose, so that later the message can be conveyed properly and the goal can be achieved. Content created by engaging business owners directly will increase credibility in the business. Therefore, it can be concluded that the creation of a content must be diverse, informative, educational. While content involving its own business owners will increase high credibility.Konten merupakan cara baru seseorang dalam melakukan promosi yang memiliki berbagai macam bentuk, seperti video dan gambar. Penelitian ini membahas tentang proses pembuatan konten yang diciptakan seorang key opinion leaders. Orang yang berperan sebagai key opinions leader adalah pemilik bisnisnya sendiri. Teori yang digunakan pada penelitian ini adalah periklanan, media sosial, marketing content, key opinion leaders, komunikasi dua tahap, difusi inovasi dan opini. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa konten yang diciptakan oleh seorang key opinion leader harus lah beragam agar dapat menarik perhatian penontonnya. Keberagaman konten yang dihasilkan harus memiliki tujuan yang jelas, sehingga nantinya pesan dapat tersampaikan dengan baik dan tujuan dapat tercapai. Konten-konten yang diciptkana dengan melibatkan pemilik bisnisnya secara langsung akan meningkatkan kredibilitas pada bisnis yang dijalani. Untuk itu dapat disimpulkan bahwa pembuatan sebuah konten harus lah beragam, informatif, mengedukasi. Sedangkan konten yang melibatkan pemilik bisnisnya sendiri akan meningkatkan kredibilitas yang tinggi.

scholarly journals Applying social network analysis, centrality measures in identification of climate change adaptation opinion leaders

2016 ◽  
Vol 6 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Othieno Joseph ◽  
Mugivane I Fred ◽  
Nyaga Philip ◽  
Ogara William ◽  
Muchemi Gerald
Keyword(s):  
Climate Change ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Flow ◽  
Critical Role ◽  
Opinion Leaders ◽  
Centrality Measures ◽  
Agricultural Technologies ◽  
Change Communication

Climate change is negatively affecting livelihoods dependent on rain fed agriculture in Kenya. Adaptation through adoption of appropriate agricultural technologies is necessary. Communication plays a critical role in dissemination of climate change information and adaptation. The study applied social network analysis (SNA) using NodeXL computer programme to generate socio-grams that showed patterns of information flow from which important network and individual characteristic of the opinion leaders were described. This study shows that SNA is applicable in climate change communication to identify opinion leaders by mapping out information flow patterns and using measures of centrality.Int. J. Agril. Res. Innov. & Tech. 6 (1): 1-7, June, 2016

scholarly journals The effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Margaret E. Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Opinion Leader ◽  
Opinion Leaders ◽  
Trial Registration ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Evidence Based Treatments ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments. Method Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at 3-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT. Discussion This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post-presentation data had been collected from 17 participants; thus, it was retrospectively registered.

scholarly journals Visualization of clinical teaching citations using social network analysis

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Hakimeh Hazrati ◽  
Shoaleh Bigdeli ◽  
Seyed Kamran Soltani Arabshahi ◽  
Vahideh Zarea Gavgani ◽  
Nafiseh Vahed
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Research Collaboration ◽  
Clinical Teaching ◽  
Clustering Coefficient ◽  
Knowledge Network ◽  
Research Network ◽  
Centrality Measures ◽  
The Usa

Abstract Background Analyzing the previous research literature in the field of clinical teaching has potential to show the trend and future direction of this field. This study aimed to visualize the co-authorship networks and scientific map of research outputs of clinical teaching and medical education by Social Network Analysis (SNA). Methods We Identified 1229 publications on clinical teaching through a systematic search strategy in the Scopus (Elsevier), Web of Science (Clarivate Analytics) and Medline (NCBI/NLM) through PubMed from the year 1980 to 2018.The Ravar PreMap, Netdraw, UCINet and VOSviewer software were used for data visualization and analysis. Results Based on the findings of study the network of clinical teaching was weak in term of cohesion and the density in the co-authorship networks of authors (clustering coefficient (CC): 0.749, density: 0.0238) and collaboration of countries (CC: 0.655, density: 0.176). In regard to centrality measures; the most influential authors in the co-authorship network was Rosenbaum ME, from the USA (0.048). More, the USA, the UK, Canada, Australia and the Netherlands have central role in collaboration countries network and has the vertex co-authorship with other that participated in publishing articles in clinical teaching. Analysis of background and affiliation of authors showed that co-authorship between clinical researchers in medicine filed is weak. Nineteen subject clusters were identified in the clinical teaching research network, seven of which were related to the expected competencies of clinical teaching and three related to clinical teaching skills. Conclusions In order to improve the cohesion of the authorship network of clinical teaching, it is essential to improve research collaboration and co-authorship between new researchers and those who have better closeness or geodisk path with others, especially those with the clinical background. To reach to a dense and powerful topology in the knowledge network of this field encouraging policies to be made for international and national collaboration between clinicians and clinical teaching specialists. In addition, humanitarian and clinical reasoning need to be considered in clinical teaching as of new direction in the field from thematic aspects.

scholarly journals A case study of university student networks and the COVID-19 pandemic using a social network analysis approach in halls of residence

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
José Alberto Benítez-Andrades ◽  
Tania Fernández-Villa ◽  
Carmen Benavides ◽  
Andrea Gayubo-Serrenes ◽  
Vicente Martín ◽  
...  
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
University Students ◽  
Methodological Approach ◽  
Centrality Measures ◽  
Structural Behaviour ◽  
Cross Sectional ◽  
Depth Analysis ◽  
The University

AbstractThe COVID-19 pandemic has meant that young university students have had to adapt their learning and have a reduced relational context. Adversity contexts build models of human behaviour based on relationships. However, there is a lack of studies that analyse the behaviour of university students based on their social structure in the context of a pandemic. This information could be useful in making decisions on how to plan collective responses to adversities. The Social Network Analysis (SNA) method has been chosen to address this structural perspective. The aim of our research is to describe the structural behaviour of students in university residences during the COVID-19 pandemic with a more in-depth analysis of student leaders. A descriptive cross-sectional study was carried out at one Spanish Public University, León, from 23th October 2020 to 20th November 2020. The participation was of 93 students, from four halls of residence. The data were collected from a database created specifically at the university to "track" contacts in the COVID-19 pandemic, SiVeUle. We applied the SNA for the analysis of the data. The leadership on the university residence was measured using centrality measures. The top leaders were analyzed using the Egonetwork and an assessment of the key players. Students with higher social reputations experience higher levels of pandemic contagion in relation to COVID-19 infection. The results were statistically significant between the centrality in the network and the results of the COVID-19 infection. The most leading students showed a high degree of Betweenness, and three students had the key player structure in the network. Networking behaviour of university students in halls of residence could be related to contagion in the COVID-19 pandemic. This could be described on the basis of aspects of similarities between students, and even leaders connecting the cohabitation sub-networks. In this context, Social Network Analysis could be considered as a methodological approach for future network studies in health emergency contexts.

Social network analysis applications in sustainable construction and built environment management: a review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nandun Madhusanka Hewa Welege ◽  
Wei Pan ◽  
Mohan Kumaraswamy
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Built Environment ◽  
Methodological Approach ◽  
Relevant Literature ◽  
Sustainable Construction ◽  
Centrality Measures ◽  
Environment Management ◽  
Content Type

PurposeApplications of social network analysis (SNA) are evidently popular amongst scholars for mapping stakeholder and other relational networks in improving the sustainability of construction activities and the resulting built environment. Nevertheless, the literature reveals a lack of thorough understanding of optimal SNA applications in this field. Therefore, this paper aims to convey a comprehensive critical review of past applications of SNA in this field.Design/methodology/approach95 relevant journal papers were initially identified from the “Web of Science” database and a bibliometric analysis was carried out using the “VOS Viewer” software. The subsequent in-depth review of the SNA methods, focussed on 24 specifically relevant papers selected from these aforesaid 95 papers.FindingsA significant growth of publications in this field was identified after 2014, especially related to topics on stakeholder management. “Journal of Cleaner Production”, “International Journal of Project Management” and “Sustainability” were identified as the most productive sources in this field, with the majority of publications from China. Interviews and questionnaires were the popular data collection methods while SNA “Centrality” measures were utilised in over 70% of the studies. Furthermore, potential areas were noted, to improve the mapping and thereby provide useful information to managers who could influence relevant networks and consequentially better sustainability outcomes, including those enhanced by collaborative networks.Originality/valueCloser collaboration has been found to help enhance sustainability in construction and built environment, hence attracting research interest amongst scholars on how best to enable this. SNA is established as a significant methodological approach to analysing interrelationships and collaborative potential in general. In a pioneering application here, this paper initiates the drawing together of findings from relevant literature to provide useful insights for future researchers to comprehensively identify, compare and contrast the applications of SNA techniques in construction and built environment management from a sustainability viewpoint.

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