scholarly journals Peran key opinion leader dalam pemasaran film bertema kekerasan seksual

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Fadliyya Syifa Nurulita ◽  
Intan Primadini
Keyword(s):  
Public Relations ◽  
Violence Against Women ◽  
Opinion Leader ◽  
The Public ◽  
True Story ◽  
Women In The Workplace ◽  
Large Audience ◽  
Key Opinion Leader ◽  
The Public Sphere ◽  
Public Relations Strategy

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell  ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

The Chaste Parricide: Murder, Femininity and the Subversion of Authority in the Reception of the First Performance of Shelley’s The Cenci, 1886

2017 ◽  
Vol 44 (2) ◽  
pp. 192-211
Author(s):  
Lee Michael-Berger
Keyword(s):  
Social Context ◽  
Sixteenth Century ◽  
Public Sphere ◽  
Mass Culture ◽  
The Political ◽  
Political Debate ◽  
The Public ◽  
True Story ◽  
The Public Sphere

The story of The Cenci’s first production is intriguing, since the play, based on the true story of a sixteenth-century Roman family and revolving around the theme of parricide, was published in 1819 but was denied a licence for many years. The Shelley Society finally presented it in 1886, although it was vetoed by the Lord Chamberlain, and to avoid censorship it had to be proclaimed as a private event. This article examines the political and social context of the production, especially the reception of actress’s Alma Murray’s rendition of Beatrice, the parricide, thus probing the ways in which The Cenci question was reframed, and placed in the public sphere, despite censorship. The staging of the play became the site of a political debate and the performance – an act of defiance against institutionalised power, but also an act of defiance against the alleged tyranny of mass culture.

Ending Violence against Women in Latin America: Feminist Norm Setting in a Multilevel Context

2016 ◽  
Vol 12 (01) ◽  
pp. 143-167 ◽  
Author(s):  
Conny Roggeband
Keyword(s):  
Violence Against Women ◽  
Latin American ◽  
State Violence ◽  
Political Agenda ◽  
International Convention ◽  
The Public ◽  
International Obligation ◽  
Private And Public ◽  
The Public Sphere ◽  
Forms Of Violence

Latin American feminists brought up the issue of violence in the 1970s under military rule or situations of armed conflict. These contexts made feminists specifically concerned with state violence against women. Women's organizations pointed to torture and rape of political prisoners and the use of rape as a weapon of war and connected these forms of violence to deeper societal patterns of subordination and violence against women in both the private and public spheres. Processes of democratization in the region brought new opportunities to institutionalize norms to end violence against women (VAW), and in many countries feminists managed to get the issue on the political agenda. In the mid 1990s, the region pioneered international legislation on VAW that uniquely included state-sponsored violence. The Inter-American Convention on the Prevention, Punishment and Eradication of Violence against Women (1994) established an international obligation for states to prevent, investigate, and punish VAW regardless of whether it takes place in the home, the community, or in the public sphere. While Latin American governments massively ratified this convention, national legislation was not brought in line with the broad scope of the international convention. This points to the complex and often contradictory dynamics of institutionalizing norms to oppose VAW in multilevel settings.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

scholarly journals Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 219
Author(s):  
Herdi Andrariladchi ◽  
Bugi Satrio Adiwibowo
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Strategy Development ◽  
Monitoring And Control ◽  
Control Activity ◽  
The Public ◽  
Key Informant ◽  
Public Relations Campaign ◽  
And Control ◽  
Public Relations Strategy

Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tourism development in Belitung not involve public relations inside. Low of tourism identification object to fulfil the tourist needs, low of control and evaluation from every process, result in the Belitung tourism was not on the track. Low of price transparency commitment also result in negative perception from the tourist. Next, low of communication between all stakeholders bring about inconsistency of local regulation interpretation regarding tourism concept of Belitung. From that analysis above, the public strategy development offered was develop and maintain the stakeholder relationship (management public relations), do identification and mapping the potential problem will happen and give the solutions to solve the problem (crisis public relations), carry out monitoring and control activity to the tourist to get feedback and carry out communication to all stakeholder (external public relations management), and carry out socialization and publication (public relations campaign).Keywords: Public Relations Strategy, SOSTAC, SWOT, Belitung Tourism.Abstrak. Tujuan dari penelitian ini untuk mengembangkan strategi hubungan masyarakat dengan bauran pemasaran dan pendekatan SOSTAC di pariwisata Belitung. Metode penelitian ini adalah penelitian kualitatif dengan jenis studi kasus pada pariwisata Belitung. Data bersumber dari informan kunci yang diwawancarai, observasi lapangan, dan analisis jurnal yang memiliki hubungan terkait dengan penelitian ini. Semua data dikumpulkan, dan dianalisis dengan bauran pemasaran dan pendekatan SOSTAC dari perspektif hubungan masyarakat, kemudian dilanjutkan dengan analisis metode SWOT untuk memetakan kekuatan, kelemahan, peluang dan ancaman. Hasilnya adalah pengembangan pariwisata di Belitung tidak melibatkan hubungan masyarakat di dalamnya. Rendahnya objek identifikasi pariwisata untuk memenuhi kebutuhan wisatawan, rendahnya kontrol dan evaluasi dari setiap proses, mengakibatkan pariwisata Belitung tidak berada di jalurnya. Rendahnya komitmen transparansi harga juga menghasilkan persepsi negatif dari wisatawan. Selanjutnya, rendahnya komunikasi antara semua pemangku kepentingan menyebabkan inkonsistensi interpretasi peraturan daerah tentang konsep pariwisata Belitung. Dari analisis di atas, pengembangan strategi publik yang ditawarkan adalah mengembangkan dan menjaga hubungan pemangku kepentingan (manajemen hubungan masyarakat), melakukan identifikasi dan memetakan potensi masalah yang akan terjadi dan memberikan solusi untuk menyelesaikan masalah (krisis hubungan masyarakat), melakukan pemantauan dan mengontrol kegiatan kepada wisatawan untuk mendapatkan umpan balik dan melakukan komunikasi dengan semua pemangku kepentingan (manajemen hubungan masyarakat eksternal), dan melakukan sosialisasi dan publikasi (kampanye hubungan masyarakat).Kata Kunci: Strategi Humas, SOSTAC, SWOT, Pariwisata Belitung

scholarly journals Frontier zones of public policy

2021 ◽  
Author(s):  
A.I. Soloviev
Keyword(s):  
Public Policy ◽  
Public Relations ◽  
Public Sphere ◽  
Social Orientation ◽  
The Public ◽  
The Social ◽  
State And Society ◽  
State Public Policy ◽  
Analytical Correction ◽  
The Public Sphere

Referring to the traditional interpretations of “public policy”, the author substantiates the need for analytical correction of its content on the basis of identifying universal parameters of publicity, reflecting a special format of open (public) relations between the state and society. In this context, there are three social spaces of the public sphere, each of which determines the possibilities of implementing the course of citizens' participation in the management and strengthening the social orientation of government policy. The features of the implementation of such a variant of state public policy in modern Russia are briefly outlined.

scholarly journals Strategi Public Relations Bali Hai Cruise Sebagai Penyedia Atraksi Wisata Bahari Di Desa Lembongan, Kecamatan Nusa Penida, Kabupaten Klungkung

2019 ◽  
Vol 7 (1) ◽  
pp. 82
Author(s):  
Made Sera Septiani ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Public Relations ◽  
Financial Management ◽  
Literature Study ◽  
The Public ◽  
Marine Tourism ◽  
External Relations ◽  
Internal Relations ◽  
The Right ◽  
Tourism Attractions ◽  
Public Relations Strategy

Bali Hai Cruise is one of the companies engaged in marine tourism at Lembongan village, Klungkung regency. The cruise has been established for 28 years and until now still maintained its existence as one providers of the marine tourism providers in Bali. They offer exclusive day trips at Lembongan just in one day. This research aims to provide an overview of the marine tourism attractions and find out public relations strategy of Bali Hai Cruise. This research uses qualitative data. Data is collected by observation, interview and literature study. There are several key concepst of this research, such as: strategy, public relations, public relations strategy, and marine tourism. The result of the research shows that Bali Hai Cruise have a public relations strategy based on internal company relationship by maintaining the quality of human resources and still give attention on the right employee, although the company has not been consistent in financial management. While on external company relations, Bali Hai Cruise is focusing on maintaining the image and brand of the company, even though the company still gets protests from the public because of coastal private beach. Keywords: marine tourism, public relations, internal relations, external relations

Social media analytics: how they support company public relations

2019 ◽  
Vol 40 (1) ◽  
pp. 28-34 ◽  
Author(s):  
Lisa Tam ◽  
Jeong-Nam Kim
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Design Methodology ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Content Type ◽  
The Public ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Media Data

Purpose In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding public relations (PR) strategy, this paper aims to present the capabilities and limitations of these tools and offers suggestions on how to best use them to gain research-based insights. Design/methodology/approach This review assesses the capabilities and limitations of SMA tools based on industry reports and research articles on trends in PR and SMA. Findings The strengths of SMA tools lie in their capability to gather and aggregate a large quantity of real-time social media data, use algorithms to analyze the data and present the results in ways meaningful to organizations and understand networks of issues and publics. However, there are also challenges, including the increasing restricted access to social media data, the increased use of bots, skewing social conversations in the public sphere, the lack of capability to analyze certain types of data, such as visual data and the discrepancy between data collected on social media and through other methods. Originality/value This review suggests that PR professionals acknowledge the capabilities and limitations of SMA tools when using them to inform strategy.

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