scholarly journals Role of social media in creating avenues for startups

2019 ◽  
Vol 9 (2) ◽  
pp. 106-115
Author(s):  
Sindhuja R ◽  
Begam Benazi K

Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.

2021 ◽  
Author(s):  
Thabo J van Woudenberg ◽  
Roy Hendrikx ◽  
Moniek Buijzen ◽  
Julia CM van Weert ◽  
Bas van den Putte ◽  
...  

BACKGROUND Although emerging adults play a role in the spread of COVID-19, they are less likely to develop severe symptoms after infection. Emerging adults’ relatively high use of social media as source of information raises concerns regarding COVID-19 related behavioral compliance (i.e., physical distancing) in this age group. OBJECTIVE Therefore, the current study investigated physical distancing in emerging adults in comparison to older adults and looked at the role of using social media for COVID-19 news and information in this regard. In addition, this study explored the relation between physical distancing and different social media platforms and sources. METHODS Secondary data of a large-scale national longitudinal survey (N = 123,848, 34.% male) between April and November 2020 were used. Participants indicated, ranging for one to eight waves, how often they were successful in keeping 1.5 meters distance on a 7-point Likert scale. Participants between 18 and 24 years old were considered young adults and older participants were identified as older adults. Also, a dummy variable was created to indicate per wave whether participants used social media for COVID-19 news and information. A subset received follow-up questions asking participants to indicate which platforms they have used and what sources of news and information they had seen on social media. All preregistered hypotheses were tested with Linear Mixed-Effects Models and Random Intercept Cross-Lagged Panel Models. RESULTS Emerging adults reported less physical distancing behaviors than older adults (b = -.08, t(86213.83) = -26.79, p < .001). Also, emerging adults were more likely to use social media for COVID-19 news and information (b = 2.48, SE = .11, Wald = 23.66, p = <.001), which mediated the association with physical distancing, but only to a small extend (indirect effect: b = -0.03, 95% CI = [-0.04; -0.02]). Opposed to our hypothesis, the longitudinal Random Intercept Cross-Lagged Panel Model showed no evidence that physical distancing was predicted by social media use of the previous wave. However, we did find evidence that using social media affected subsequent physical distancing behavior. Moreover, additional analyses showed that most social media platforms (i.e., YouTube, Facebook and Instagram) and interpersonal communication showed negative associations with physical distancing while others platforms (i.e. LinkedIn and Twitter) and Governmental messages showed no to a slightly positive associations with physical distancing. CONCLUSIONS In conclusion, we should be vigilant for physical distancing of emerging adults, but this study give no reason the to worry about the role of social media for COVID-19 news and information. However, as some social media platforms and sources showed negative associations, future studies should more carefully look into these factors to better understand the associations between social media use for news and information, and behavioral interventions in times of crisis.


2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.


2021 ◽  
Vol 12 ◽  
Author(s):  
Emanuela Calandri ◽  
Federica Graziano ◽  
Luca Rollé

The study of the psychological effects of social media use on adolescents’ adjustment has long been the focus of psychological research, but results are still inconclusive. In particular, there is a lack of research on the positive and negative developmental outcomes and on possible moderating variables, especially concerning early adolescence. To fill these gaps in literature, the present study longitudinally investigated the relationships between social media use, depressive symptoms, affective well-being and life satisfaction, as well as the moderating role of emotional self-efficacy and gender. The study involved 336 Italian early adolescents (mean age = 13, sd = 0.3; 48% girls) who completed an anonymous self-report questionnaire twice within a year. Main results showed that higher social media use was related to higher depressive symptoms, lower affective well-being and lower life satisfaction among girls with lower emotional self-efficacy. Conversely, high social media use was related to higher affective well-being and higher life satisfaction for girls with higher emotional self-efficacy. Results are discussed in relation to their implications for risk prevention and health promotion among early adolescents. In particular, our results suggest that promoting emotional self-efficacy can be very helpful in making the use of social media an opportunity for well-being and life satisfaction rather than a developmental risk.


2020 ◽  
Author(s):  
Daniel B. le Roux ◽  
Douglas Parry

In this paper we explore the use of four metaphors as a means to illuminate particular dimensions of social media logic —the norms, strategies, and economics underpinning its dynamics. Our objective is to utilise metaphor to instigate critical reflection about the nature of social media use behaviour and the role of habitual social media use in our experiences of reality. The first metaphor, social media as a town square, draws attention to the centrality of social media platforms in their users’ lives, fear of missing out, augmented reality and digital dualism. Through the second metaphor, social media as a beauty pageant, we explore self-presentation or image crafting, social comparison and self-evaluation. The third metaphor, social media as a parliament, emphasises the role of social media platforms as spaces for online deliberation and we consider social media capital, homophily and polarisation as themes. Finally, we explore anonymity, deindividuation and deceptive self-presentation through our fourth metaphor, social media as a masquerade ball. We argue that social media scholars can use these and other metaphors to enhance communication of their research findings. Additionally, we believe that social media metaphors can be powerful pedagogical and communication tools, particularly when working with students for whom high levels of social media use is the norm.


Author(s):  
Mustafa Savci ◽  
Muhammed Akat ◽  
Mustafa Ercengiz ◽  
Mark D. Griffiths ◽  
Ferda Aysan

AbstractProblematic social media use (PSMU) among adolescents has become an area of increasing research interest in recent years. It is known that PSMU is negatively associated with social connectedness. The present study examined the role of family life satisfaction in this relationship by investigating its mediating and moderating role in the relationship between problematic social use and social connectedness. The present study comprised 549 adolescents (296 girls and 253 boys) who had used social media for at least 1 year and had at least one social media account. The measures used included the Social Media Disorder Scale, Social Connectedness Scale, and Family Life Satisfaction Scale. Mediation and moderation analyses were performed using Hayes’s Process program. Regression analysis showed that PSMU negatively predicted family life satisfaction and social connectedness. In addition, family life satisfaction and PSMU predicted social connectedness. Mediation analysis showed that family life satisfaction had a significant mediation effect in the relationship between PSMU and social connectedness. Family life satisfaction was partially mediated in the relationship between PSMU and social connectedness. Moderation analysis showed that family life satisfaction did not have a significant effect on the relationship between PSMU and social connectedness. The study suggests that family life satisfaction is a meaningful mediator (but not a moderator) in the relationship between problematic social media use and social connectedness.


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