scholarly journals The Town Square in your Pocket: Exploring Four Metaphors of Social Media

2020 ◽  
Author(s):  
Daniel B. le Roux ◽  
Douglas Parry

In this paper we explore the use of four metaphors as a means to illuminate particular dimensions of social media logic —the norms, strategies, and economics underpinning its dynamics. Our objective is to utilise metaphor to instigate critical reflection about the nature of social media use behaviour and the role of habitual social media use in our experiences of reality. The first metaphor, social media as a town square, draws attention to the centrality of social media platforms in their users’ lives, fear of missing out, augmented reality and digital dualism. Through the second metaphor, social media as a beauty pageant, we explore self-presentation or image crafting, social comparison and self-evaluation. The third metaphor, social media as a parliament, emphasises the role of social media platforms as spaces for online deliberation and we consider social media capital, homophily and polarisation as themes. Finally, we explore anonymity, deindividuation and deceptive self-presentation through our fourth metaphor, social media as a masquerade ball. We argue that social media scholars can use these and other metaphors to enhance communication of their research findings. Additionally, we believe that social media metaphors can be powerful pedagogical and communication tools, particularly when working with students for whom high levels of social media use is the norm.

2021 ◽  
Author(s):  
Thabo J van Woudenberg ◽  
Roy Hendrikx ◽  
Moniek Buijzen ◽  
Julia CM van Weert ◽  
Bas van den Putte ◽  
...  

BACKGROUND Although emerging adults play a role in the spread of COVID-19, they are less likely to develop severe symptoms after infection. Emerging adults’ relatively high use of social media as source of information raises concerns regarding COVID-19 related behavioral compliance (i.e., physical distancing) in this age group. OBJECTIVE Therefore, the current study investigated physical distancing in emerging adults in comparison to older adults and looked at the role of using social media for COVID-19 news and information in this regard. In addition, this study explored the relation between physical distancing and different social media platforms and sources. METHODS Secondary data of a large-scale national longitudinal survey (N = 123,848, 34.% male) between April and November 2020 were used. Participants indicated, ranging for one to eight waves, how often they were successful in keeping 1.5 meters distance on a 7-point Likert scale. Participants between 18 and 24 years old were considered young adults and older participants were identified as older adults. Also, a dummy variable was created to indicate per wave whether participants used social media for COVID-19 news and information. A subset received follow-up questions asking participants to indicate which platforms they have used and what sources of news and information they had seen on social media. All preregistered hypotheses were tested with Linear Mixed-Effects Models and Random Intercept Cross-Lagged Panel Models. RESULTS Emerging adults reported less physical distancing behaviors than older adults (b = -.08, t(86213.83) = -26.79, p < .001). Also, emerging adults were more likely to use social media for COVID-19 news and information (b = 2.48, SE = .11, Wald = 23.66, p = <.001), which mediated the association with physical distancing, but only to a small extend (indirect effect: b = -0.03, 95% CI = [-0.04; -0.02]). Opposed to our hypothesis, the longitudinal Random Intercept Cross-Lagged Panel Model showed no evidence that physical distancing was predicted by social media use of the previous wave. However, we did find evidence that using social media affected subsequent physical distancing behavior. Moreover, additional analyses showed that most social media platforms (i.e., YouTube, Facebook and Instagram) and interpersonal communication showed negative associations with physical distancing while others platforms (i.e. LinkedIn and Twitter) and Governmental messages showed no to a slightly positive associations with physical distancing. CONCLUSIONS In conclusion, we should be vigilant for physical distancing of emerging adults, but this study give no reason the to worry about the role of social media for COVID-19 news and information. However, as some social media platforms and sources showed negative associations, future studies should more carefully look into these factors to better understand the associations between social media use for news and information, and behavioral interventions in times of crisis.


2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.


2019 ◽  
Vol 9 (2) ◽  
pp. 106-115
Author(s):  
Sindhuja R ◽  
Begam Benazi K

Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.


Author(s):  
Ugochi Chioma Ekenna ◽  
Leonard Anezi Ezema

The COVID-19 outbreak opened a new scenario where social media use for school educational activities became imperative to teach online and to implement a current and innovative educational model. This chapter provides the most relevant information on types of social media, social media effect of COVID-19 on education, educational social networking, student privacy issues and education technology, safety measures for the use of social media in schools, role of social media and its importance in teaching and learning, application of social media platforms to education, numerous opportunities that social media offer to both students and educators, and challenges of social media in education.


AERA Open ◽  
2021 ◽  
Vol 7 ◽  
pp. 233285842110638
Author(s):  
Stephen J. Aguilar ◽  
Joshua M. Rosenberg ◽  
Spencer P. Greenhalgh ◽  
Tim Fütterer ◽  
Alex Lishinski ◽  
...  

Teachers participate in professional learning activities to enhance their pedagogical knowledge and share best practices—and the increasing role of technologies in education, including social media, is shifting how this professional learning occurs. The COVID-19 pandemic provided an opportunity to consider the role of social media for professional learning. Using intensive longitudinal methods, we repeatedly surveyed 14 teachers’ use of social media both before and during the pandemic (N = 386 total responses). We found patterns in social media platforms uptake and their purposes, but teachers’ use of social media was largely idiosyncratic. Also, teachers demonstrated notable shifts in social media use after the pandemic started; multilevel models indicated that teachers were more likely to use social media to connect and share, especially, as well as learn and follow, compared with before the pandemic. Higher levels of COVID-19-related family stress were also associated with more use of social media to find materials.


2018 ◽  
Vol 168 (1) ◽  
pp. 122-139 ◽  
Author(s):  
Catherine Archer ◽  
Kai-Ti Kao

Many mothers can find themselves increasingly isolated and overwhelmed after giving birth to a new baby. This period can be a source of extreme stress, anxiety and depression, which can not only have an economic impact on national health services, but can also have long-term effects on the development of the child. At the same time, social media use among most new mothers has become ubiquitous. This research investigates the role of social media, potentially as a mechanism for social support, among Australian mothers of young children aged from birth to 4 years. The findings indicate that participants had mixed responses to their social media use. While social support was deemed a benefit, there were also some negative aspects to social media use identified. The findings highlight the need to critically interrogate social media’s ability to act as a source of social support for new mothers.


10.2196/10479 ◽  
2019 ◽  
Vol 21 (6) ◽  
pp. e10479 ◽  
Author(s):  
Carly Pearson ◽  
Rosanna Swindale ◽  
Peter Keighley ◽  
Alison Ruth McKinlay ◽  
Leone Ridsdale

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