scholarly journals Market research and cost analysis of production of fried shallot as local superior product in Semau Island, East Nusa Tenggara, Indonesia

Food Research ◽  
2019 ◽  
Vol 4 (2) ◽  
pp. 343-348
Author(s):  
D. Tulipa ◽  
D. Rachmawati ◽  
L. Ellitan ◽  
I. Srianta
Keyword(s):  
Chemical Analysis ◽  
Cost Analysis ◽  
Purchase Intention ◽  
Market Research ◽  
Food Product ◽  
Appropriate Technology ◽  
Market Potential ◽  
Agricultural Commodities ◽  
Local Society ◽  
Market Test

The purpose of this research was to perform a market research and cost analysis of the fried shallots production. Food product development based on the local agricultural commodities with appropriate technology to the local society in Semau island is an important effort to improve socio-economic development. Shallot is one of the main agricultural commodities in Semau Island. Based on several criteria such as the applied technology, human resources, market potential, and economic contribution, fried shallot has potential as a Local Superior Product from Semau. In this research, fried shallot was developed at laboratory scale and subjected to the chemical analysis, market test and feasibility analysis on the economic aspect. The processing steps of fried shallot include peeling, slicing, mixing, frying and packaging. The results of the chemical analysis showed that moisture and fat contents of the product were comparable to the commercial fried shallot. In the market test, the purchase intention of the product was high enough. Cost analysis showed that the contribution margin ratio was 107%. Based on the technical and economic evaluation, the production of fried shallot was feasible to be implemented on Semau island.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

scholarly journals Promoting healthy foods in the new digital era: An experimental study on the effect of a popular versus fictitious ‘Insta-influencer’ on brand attitude and purchase intentions

2020 ◽  
Author(s):  
Frans Folkvord ◽  
Elze Roes ◽  
Kris Bevelander
Keyword(s):  
Experimental Study ◽  
Purchase Intention ◽  
Food Product ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Healthy Food ◽  
Parasocial Interaction ◽  
Healthy Foods ◽  
Digital Era

Abstract Background: Most studies on influencer marketing techniques have focused on the promotion of unhealthy foods whereas little is known about the promotion of healthier foods. The present experimental study investigated whether a popular real versus fictitious social influencer is more successful in promoting healthy food products. In addition, we examined the role of parasocial interaction as an underlying mechanism of healthy food product endorsement. Methods: We used a randomized between-subject design with 154 participants (age: 24.0 years). Viewers’ product attitude and purchase intention were tested after exposure to an Instagram post by a popular social influencer (n = 77) or fictitious social influencer (n= 77).Results: Results showed that parasocial interaction mediated the relation between the type of social influencer and product attitude as well as purchase intention. Parasocial interaction was higher for participants exposed to the popular influencer compared to the fictitious influencer, leading to higher healthy food brand attitude and purchase intentions. Discussion: The findings showed that it is crucial for influencers to establish a warm personal relationship and connection with the their followers when promoting a healthy product successfully. We suggest that the promotion of healthy foods could be more successful in public health when using popular social influencers.

The effect of the number of ingredient images on package evaluation and product choice

2018 ◽  
Vol 33 (3) ◽  
pp. 6-30 ◽  
Author(s):  
Fanny Thomas ◽  
Sonia Capelli
Keyword(s):  
Cognitive Load ◽  
Purchase Intention ◽  
Food Product ◽  
Need For Cognition ◽  
Product Choice ◽  
Process Information ◽  
Product Sales

In the highly competitive context of food product sales in supermarkets, consumers may have difficulty processing deeply the information on a given package. This research examines how the number of ingredients depicted on packaging in addition to the picture of the whole product impacts its efficacy depending on consumers’ motivation (hunger), opportunity (via cognitive load), and ability (via need for cognition – NFC) to process information. Three studies find that, under high cognitive load, packages depicting many ingredients induce more mental taste imagery, heighten purchase intention, and improve taste evaluations. For consumers with high NFC (vs low), under high cognitive load, packaging not depicting ingredients (vs five ingredients) is preferred when consumers are motivated by hunger. Under low cognitive load and whatever the NFC, information is processed centrally and evaluation does not depend on the number of ingredient images depicted.

Nutritional labelling and purchase intention interaction of interpretative food labels with consumers' beliefs and decisions

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cayetano Medina-Molina ◽  
Benito Pérez-González
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Food Product ◽  
Negative Evaluation ◽  
Food Labels ◽  
Product Packaging ◽  
Content Type ◽  
Positive Message ◽  
Negative Message

PurposeSpain decided to implement NutriScore with the objective of helping consumers to choose healthier foods. NutriScore is a summary indicator interpretative nutritional labelling. This study aims to verify whether the coexistence with other interpretative labelling may influence NutriScore effectiveness.Design/methodology/approachA questionnaire was used to analyse two different brands in the same category; one of them ranked with a “B” NutriScore rating and the other with a “D” NutriScore rating. The product packaging was shown in four different ways: without indications, with nutrient-specific labels, with summary indicators (NutriScore) and with both interpretative indicators. Having positive and negative evaluations of NutriScore allowed us to assess its impact. Structural equation modelling (SEM), Student t-test and F-test were employed with a sample of 301 questionnaires.FindingsThe different formats of the interpretative labels did not moderate the relationship between perceived healthiness and purchase intention. When a food product is given positive evaluation from NutriScore, nutrient-specific interpretative labelling reinforces the effect of NutriScore. When a food product is given negative evaluation from NutriScore, nutrient specific interpretative labelling cancels the effect of NutriScore on perceived healthiness and purchase intention.Originality/valuePrevious studies have analysed the interaction between NutriScore and nutrient-specific interpretative labels, but they attribute a negative message to the product (warning labels). This study was aimed at analysing the interaction between NutriScore and summary indicators nutrient specific with positive message about the nutritional quality of the food item.

Reduce New Product Failures: Measure Needs as well as Purchase Interest

1973 ◽  
Vol 37 (3) ◽  
pp. 61-64 ◽  
Author(s):  
Edward M. Tauber
Keyword(s):  
Purchase Intention ◽  
Market Research ◽  
New Product ◽  
Perceived Needs

Present market research may deceive us to introduce products with limited potential because consumers may be favorably disposed to a new brand yet have no need for it. This paper presents an approach for measuring perceived needs and tells how this measure relates to the traditional purchase intention scale.

scholarly journals THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION

2021 ◽  
Vol 23 (1) ◽  
pp. 27-39
Author(s):  
Wirania Swasty ◽  
Mediany Kriseka Putri ◽  
M. Isa P. Koesoemadinata ◽  
Ahmad Nur Sheha Gunawan
Keyword(s):  
Purchase Intention ◽  
Food Product ◽  
Perceived Quality ◽  
Chi Square ◽  
Product Trial ◽  
Product Preferences ◽  
Different Color ◽  
Color Scheme ◽  
Price Perceptions ◽  
Product Preference

This study aims to understand the effect of different color scheme in perceptions and food product preference, product trial, and purchase intention. Using quantitative approach, the questionnaires data were cross tested by chi square and one-way ANOVA. The study found there were no significant differences between the price perception, the perceived quality, product preferences, product trial and intense to buy in the different color schemes, except white dominant color in perceived quality aspect. Respondents assessed the use of monochrome color schemes tended to have higher price perceptions and higher quality than white, yellow, analog, and complementary color schemes. It is expected to be a reference to provide an understanding of packaging design strategy especially food products by using color scheme. Keywords: Color scheme, packaging, product preference, perception, SME.

Sign in / Sign up

Export Citation Format

Share Document