scholarly journals A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'

2021 ◽  
Author(s):  
◽  
Ruoyi Sun
Keyword(s):  
Resource Constraints ◽  
Theoretical Framework ◽  
Export Market ◽  
Local Network ◽  
Resource Integration ◽  
Business Relationships ◽  
Structural Barriers ◽  
Term Survival ◽  
Cross Border ◽  
Fundamental Goal

<p>For SME exporters, developing an effective value co-creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in internationalisation. As an emerging topic in the marketing literature, value co-creation is mainly studied in B2C markets, and the understandings of value co-creation are still quite fragmented and abstract with limited empirical investigations. Inspired by the recent development of the business network theory and S-D logic, my thesis presents a new theoretical framework for value co-creation in cross-border business relationships. Through an in-depth case study, this research confirms ten propositions in relation to the theoretical framework and identifies the most important motives, attributes and outcomes of value co-creation. Some insights in the case are unique to value co-creation, such as hierarchical resource integration. The findings in this research indicate that the co-creation of symbolic value and the emerging value co-creation network will benefit participating firms and also attract more firms to join. Compared with other types of business relationships, the uniqueness of value co-creation is the significant interplay of trust and resource integration. More importantly, this study shows the creation of a novel network, including both B2C and B2B markets, which is wider than the integration of the prior individual networks. Overall, this new value co-creation network is competitive and viable for SME exporters to overcome internationalisation barriers. It also shifts the network position from being ‘one of them’ to becoming ‘one of us’ in the eyes of local network incumbents in the export markets. This is the fundamental goal that a SME exporter may achieve in the export market, for the benefit of long-term survival and growth.</p>

scholarly journals A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'

2021 ◽  
Author(s):  
◽  
Ruoyi Sun
Keyword(s):  
Resource Constraints ◽  
Theoretical Framework ◽  
Export Market ◽  
Local Network ◽  
Resource Integration ◽  
Business Relationships ◽  
Structural Barriers ◽  
Term Survival ◽  
Cross Border ◽  
Fundamental Goal

<p>For SME exporters, developing an effective value co-creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in internationalisation. As an emerging topic in the marketing literature, value co-creation is mainly studied in B2C markets, and the understandings of value co-creation are still quite fragmented and abstract with limited empirical investigations. Inspired by the recent development of the business network theory and S-D logic, my thesis presents a new theoretical framework for value co-creation in cross-border business relationships. Through an in-depth case study, this research confirms ten propositions in relation to the theoretical framework and identifies the most important motives, attributes and outcomes of value co-creation. Some insights in the case are unique to value co-creation, such as hierarchical resource integration. The findings in this research indicate that the co-creation of symbolic value and the emerging value co-creation network will benefit participating firms and also attract more firms to join. Compared with other types of business relationships, the uniqueness of value co-creation is the significant interplay of trust and resource integration. More importantly, this study shows the creation of a novel network, including both B2C and B2B markets, which is wider than the integration of the prior individual networks. Overall, this new value co-creation network is competitive and viable for SME exporters to overcome internationalisation barriers. It also shifts the network position from being ‘one of them’ to becoming ‘one of us’ in the eyes of local network incumbents in the export markets. This is the fundamental goal that a SME exporter may achieve in the export market, for the benefit of long-term survival and growth.</p>

Country of origin branding: an integrative perspective

2016 ◽  
Vol 25 (4) ◽  
pp. 322-336 ◽  
Author(s):  
Roderick J. Brodie ◽  
Maureen Benson-Rea
Keyword(s):  
Country Of Origin ◽  
Theoretical Framework ◽  
Illustrative Case ◽  
Business Relationships ◽  
Content Type ◽  
Brand Meaning ◽  
Value Propositions ◽  
Illustrative Case Study ◽  
Strategic Perspective

Purpose A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective that integrates extant views of COO branding, based on identity and image, with a relational perspective based on a process approach to developing collective brand meaning. Design/methodology/approach A systematic review of the literature on COO branding and geographical indicators is undertaken, together with a review of contemporary research on branding. Our framework conceptualizes COO branding as an integrating process that aligns a network of relationships to co-create collective meaning for the brand’s value propositions. Findings An illustrative case study provides empirical evidence to support the new theoretical framework. Research limitations/implications Issues for further research include exploring and refining the theoretical framework in other research contexts and investigating broader issues about how COO branding influences self and collective interests in business relationships and industry networks. Practical implications Adopting a broadened perspective of COO branding enables managers to understand how identity and image are integrated with their business relationships in the context of developing collective brand meaning. Providing a sustained strategic advantage for all network actors, an integrated COO branding process extends beyond developing a distinctive identity and image. Originality/value Accepted consumer, product, firm and place level perspectives of COO branding are challenged by developing and verifying a new integrated conceptualization of branding.

On Applying the Skills, Rules, Knowledge Framework to Interface Design

1988 ◽  
Vol 32 (5) ◽  
pp. 254-258 ◽  
Author(s):  
Kim J. Vicente ◽  
Jens Rasmussen
Keyword(s):  
Cognitive Control ◽  
Complex Systems ◽  
Interface Design ◽  
Design Principles ◽  
Theoretical Framework ◽  
Ecological Interface Design ◽  
Knowledge Framework ◽  
Fundamental Goal ◽  
Ecological Interface

In this paper, a theoretical framework for interface design for complex systems is proposed. The approach, called Ecological Interface Design (EID), is based on the skills, rules, knowledge framework of levels of cognitive control. The fundamental goal of EID is to develop interfaces that provide the appropriate support for all three levels, but that do not force cognitive control to a higher level than the demands of the task require. The framework, consisting of a set of prescriptive design principles, is discussed, and an example of its application is presented.

Transnational Organizations, Accessibility, and the Next Generation

2019 ◽  
Vol 47 (3) ◽  
pp. 168-185
Author(s):  
Jack Durrell
Keyword(s):  
Resource Constraints ◽  
Washington Dc ◽  
Next Generation ◽  
Transnational Organizations ◽  
Cross Border ◽  
The Cross ◽  
Institutional Cultures

Involvement in transnational organizations is an understudied aspect of next-generation transnationalism, the cross-border connections maintained by individuals born and/or raised in countries of settlement. Exploration of institutional accessibility—the existence or nonexistence of barriers to next-generation inclusion—across a nonrepresentative sample of Mexican and Salvadoran transnational political and philanthropic groups operating in California and Washington, DC, shows how it can facilitate next-generation involvement in cross-border organizations. Accessibility is judged in terms of four main indicators: resource constraints, outreach strategies, involvement in U.S. political arenas, and pervasive institutional cultures. La participación en organizaciones transnacionales es un aspecto poco estudiado del transnacionalismo de la próxima generación, las conexiones transfronterizas mantenidas por individuos nacidos y / o criados en países de asentamiento. La exploración de la accesibilidad institucional—la existencia o inexistencia de barreras para la inclusión de la próxima generación—a través de una muestra no representativa de grupos políticos y filantrópicos transnacionales mexicanos y salvadoreños que operan en California y Washington, DC, muestra cómo puede facilitar la participación de la próxima generación en organizaciones transfronterizas. La accesibilidad se juzga en términos de cuatro indicadores principales: limitaciones de recursos, estrategias de publicidad y reclutamiento, participación en los ámbitos políticos de los EE. UU. y culturas institucionales generalizadas.

The relationship between cross-border acquisitions and R&D investments by Indian firms – substituting or complementing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ajay Kumar Singal ◽  
Faisal Mohammad Ahsan
Keyword(s):  
Resource Constraints ◽  
Emerging Market ◽  
Main Idea ◽  
Generalized Least Squares ◽  
Emerging Economy ◽  
Least Squares Regression ◽  
Data Set ◽  
Content Type ◽  
Cross Border ◽  
The Relationship

PurposeEmerging economy firms seek strategic assets through cross-border acquisitions (CBAs) to upgrade their capabilities. The paper explores the relation between emerging economy firms' investments in CBAs and subsequent investments in domestic R&D. It investigates the underlying mechanism that links a firm's decision to pursue CBAs and the outcomes from the CBAs. The main idea behind the study is that firms have higher possibility of creating value from cross-border acquisitions when they simultaneously invest in domestic R&D though both investments are constrained by financial and managerial resources.Design/methodology/approachThe hypotheses are tested on a panel data set of 296 Indian firms over a period of 13 years (2003–2015). The authors use a two-stage Heckman procedure for testing their hypotheses. In the first stage, a probit model predicts the probability of a firm being a cross-border acquirer. The second stage model is estimated by a pooled-data GLS (generalized least squares) regression technique.FindingsThe authors find a nonlinear (inverted U-shaped) relationship between firm's investments in CBAs and domestic R&D. This suggests a complementary relation between investments in CBAs and a firm's domestic R&D at lower levels of investments in CBAs. At higher levels of investments in CBAs, CBA investments begin to substitute for firm's domestic R&D investments. For firms with higher international product-market experience and those operating in the hi-tech industry, the relationship between investments in CBAs and domestic R&D is complementary even at higher levels of CBA investments.Originality/valueThe study highlights the role of an emerging market firm's investment in domestic R&D as a link between the decision to invest in CBAs and related outcomes thereof. Emerging market firms face resource constraints while pursuing simultaneous investments in CBAs and R&D, but investment in R&D is essential for realizing the acquisition objectives. The authors also establish the significance of industry context and experiential learning in deciding the allocation of resources between CBAs and internal R&D.

Demoi-cratic Constituent Power

2020 ◽  
pp. 87-104
Author(s):  
Markus Patberg
Keyword(s):  
European Integration ◽  
Political System ◽  
Theoretical Framework ◽  
The Political ◽  
Constituent Power ◽  
Constitutional Politics ◽  
The Public ◽  
Cross Border ◽  
Political Communities ◽  
The Eu

This chapter turns to the public narrative of ‘We, the peoples of Europe’, according to which constituent power in the EU lies with the peoples of the member states, and asks to what extent it can be defended in systematic terms. In doing so, it draws on the political theory of demoi-cracy, which interprets the EU as a political system for the joint self-government of separate political communities. Building on the proposals of central demoi-cratic authors, the chapter discusses how the distinction between pouvoir constituant and pouvoir constitué could find a place in the theoretical framework of demoi-cracy. It then proceeds to assess the strengths and weaknesses of the resulting view. While the demoi-cratic model of constituent power is convincing in its claim that the national peoples must not be bypassed in EU constitutional politics, it fails to draw the necessary conclusion from the fact that European integration has brought about politically significant relations between the citizens of Europe—namely, that there is the need to enable the expression of cross-border cleavages.

scholarly journals Antecedents and Consequences of Infidelity in Cross-Border Business Relationships

2017 ◽  
Vol 25 (1) ◽  
pp. 46-71 ◽  
Author(s):  
Leonidas C. Leonidou ◽  
Bilge Aykol ◽  
Thomas A. Fotiadis ◽  
Paul Christodoulides
Keyword(s):  
Business Relationships ◽  
Cross Border ◽  
Antecedents And Consequences
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