scholarly journals Research on Community Fresh O2O Purchase Intention Based on Customer Perceived Value

2020 ◽  
Vol 3 (5) ◽  
Author(s):  
Lixing Zhou
Keyword(s):  
Regression Analysis ◽  
Theoretical Model ◽  
Empirical Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Analysis Method ◽  
Social And Emotional ◽  
Customer Perceived Value ◽  
Intermediary Role ◽  
Emotional Value

Based on the theory of customer perceived value, this paper makes an empirical analysis on the purchase intention of community fresh O2O, and proposes the customer perceived value concept including result, program, service, social and emotional value. At the same time, the intermediary variable of consumption attitude is put forward and the theoretical model constructed. It is verified that perceived value significantly influences purchase intention and consumption attitude, and plays an intermediary role between them by regression analysis method. This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals Using theory of consumption values to predict organic food purchase intention: Role of health consciousness and eco-friendly LOHAS tendency

2021 ◽  
Vol 19 (3) ◽  
pp. e0109-e0109
Author(s):  
Sirin G. Köse ◽  
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Perceived Value ◽  
Equation Modeling ◽  
Food Purchase ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Functional Value ◽  
High Level ◽  
Emotional Value

Aim of study: The objective of this study was to investigate the relationship between eco-friendly LOHAS (Lifestyle of Health and Sustainability) tendency, health consciousness, perceived value of organic food and organic food purchase intention in the framework of personality-perception-behavioral intention. Area of study: Turkey. Material and methods: Data were collected from consumers using structured questionnaires. The research model was analyzed with the Partial Least Square Structural Equation Modeling technique. Main results: Results show that eco-friendly LOHAS tendency (β= 0.292, p<0.01), health consciousness (β=0.140, p<0, 05), emotional value (β=0.282, p<0.01), and social value (β=0.099, p<0.05) positively influence intention to purchase organic food, whereas financial value and functional value were not significantly related to intention to purchase organic food. Furthermore, eco-friendly LOHAS tendency and health consciousness are positively related to all dimensions of perceived value of organic food. Research highlights: Findings point out that affective dimension of perceived value of organic food is more considerable than cognitive dimension in a developing country. Emotional value of organic food is more important for consumers who have high level of eco-friendly LOHAS tendency while functional value of organic food is more essential for consumers who a have high level of health consciousness.

scholarly journals PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Wiry Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Time Pressure ◽  
Hierarchical Regression ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

scholarly journals Influence Mechanism of Energy Efficiency Label on Consumers’ Purchasing Behavior of Energy-Saving Household Appliances

2021 ◽  
Vol 12 ◽  
Author(s):  
Guo Si-dai ◽  
Lu Cheng-Peng ◽  
Li Hang ◽  
Zhu Ning
Keyword(s):  
Energy Efficiency ◽  
Theoretical Model ◽  
Energy Saving ◽  
Purchase Intention ◽  
Cognitive Theory ◽  
Perceived Value ◽  
Equation Modeling ◽  
Purchasing Behavior ◽  
Household Appliances ◽  
The Impact

Mandatory energy efficiency label is an effective way to change consumers’ consumption habits and guide them to buy energy-saving appliances. However, few studies concerned about the impact of energy efficiency label on consumers’ purchasing behavior. Based on the theory of planned behavior (TPB), social cognitive theory and signaling theory, this paper constructs a theoretical model of the effect of the energy label on consumers’ purchasing behavior of energy-saving household appliances. The survey data of 396 household appliance consumers in Mianyang City, China, are collected by the interception method, and the theoretical model is tested by structural equation modeling (SEM). Empirical results of this study indicate that consumers’ cognition and perceived value of energy efficiency label significantly affect label trust. Perceived value has a significant impact on consumers’ purchasing behavior of energy-saving appliances, while label cognition and label trust indirectly influence consumers’ purchasing behavior through the intermediary variable of purchase intention. External environmental factors such as publicity and education as well as subjective norms affect consumers’ actual purchasing behavior through the intermediary effect of purchase intention. This study provides important insights into the policy intervention measures to promote consumers’ purchasing behavior of energy-saving appliances.

scholarly journals Resistance to Change and Purchase Intention of Electric Vehicles: Empirical evidence from Vietnam

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Nguyen Gia Ninh ◽  
Keyword(s):  
Theoretical Model ◽  
Willingness To Pay ◽  
Electric Vehicles ◽  
Psychological Factors ◽  
Purchase Intention ◽  
Resistance To Change ◽  
Combustion Engine ◽  
Perceived Value ◽  
Personal Norms ◽  
Need For Uniqueness

On the grounds that psychological factors are increasingly used to better explain the purchase intention of customers towards electric vehicles (EVs), this study aims to examine the critical but less explored roles of resistance to change and the need for uniqueness in the purchase intention of EVs besides other conventional factors such as perceived value or personal norms. In doing so, this study would help governments and managers introduce effective measures to persuade customers to change from traditional internal combustion engine vehicles (ICEVs) to EVs. Data was collected from 175 respondents in Vietnam and PLS-SEM was utilized to analyze the theoretical model. The results illustrate that resistance to change has a significant impact on the purchase intention of EVs. In addition, perceived value has the most significant effects on willingness to pay and purchase intention of EVs. The need for uniqueness also impacts purchase intention through the willingness to pay.

Double matching service preference for promoting short sea shipping: evidence from Taiwan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chi-Chang Lin ◽  
Yenming J. Chen ◽  
Jau-Wen Wang
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Short Sea Shipping ◽  
Content Type ◽  
Market Values ◽  
Customer Perceived Value ◽  
Proposed Model

Purpose The attributes of services can be categorised as service quality and service preference. While studies have addressed the importance of service quality, shippers’ service preference and its relationship to perceived value and purchase intentions remain unexplored. Therefore, the purpose of this study is to propose a causal model in the context of short sea shipping services to investigate the influence of purchase intention through the shipper’s service preference and perceived value. Design/methodology/approach Structural equation modelling is applied to assess the empirical strength of the relationships in the proposed model. The model is validated through empirical testing by taking samples from shippers in Taiwan. Findings The results show that service attributes, namely, timing related, pricing related, warehousing, sales, door-to-door, information and advertising, positively affect shippers’ service preference. Service preference significantly affects customer perceived value as well as purchase intentions. Moreover, perceived value strongly affects purchase intentions. Originality/value Matching between the product offered and the diversified customer need is key to the business operation’s success. This study suggests that carriers should position themselves to both self-competence and market values.

Service-based vs. goods-based positioning of the product concept

2015 ◽  
Vol 27 (2) ◽  
pp. 247-255 ◽  
Author(s):  
Fabio Cassia ◽  
Marta Maria Ugolini ◽  
Nicola Cobelli ◽  
Liz Gill
Keyword(s):  
Hearing Aids ◽  
Perceived Value ◽  
Social Value ◽  
Content Type ◽  
Four Dimensions ◽  
Product Concept ◽  
Product Categories ◽  
Customer Perceived Value ◽  
Emotional Value ◽  
Product Concepts

Purpose – To counteract increasing competition and satisfy evolving customers’ needs, many firms are changing the positioning of their product concepts, from being product-based into service-based. Despite the increasing relevance of this shift, it is still unclear if this choice has a differential impact on customer perceived value. The purpose of this paper is to analyze customer perceived value for a firm’s product concept being positioned either as service-based or goods-based. Design/methodology/approach – An experiment was conducted using stimuli for two different product categories (hearing aids and bicycles) and measuring customers perceived value through the PERVAL scale’s four dimensions (quality value, emotional value, price value and social value). Findings – The results show that presenting the product concepts as service-based instead of good-based can enhance customer perceived value (in particular: quality, emotional and social value), but only if customers are not familiar with the product. Research limitations/implications – The study is based on one experiment and considers only two product categories. Further studies are needed to corroborate findings. Practical implications – The findings suggest that, under specific circumstances, the firm may improve customers’ attitude toward the product by emphasizing a service-based instead of a good-based positioning of the product concept. Originality/value – To our knowledge, this is the first research to evaluate the effects on customer perceived value of repositioning a product which has been traditionally goods-based (such a hearing aid and a bicycle) into service-based.

scholarly journals Jurnal Manajemen Bisnis Dan Kewirausahaan

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Magister Manajemen
Keyword(s):  
Customer Loyalty ◽  
Product Innovation ◽  
Purchase Intention ◽  
Perceived Value ◽  
Green Marketing ◽  
Green Product ◽  
Product Involvement ◽  
Business Model Canvas ◽  
Customer Perceived Value ◽  
Net Profit

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 03/No.1/Januari /2019                                                               e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected]         JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Januari 2019, Volume  03, No 1                                                               e-ISSN 2598-0289Halaman 1-108 ANALISIS STRATEGI BISNIS PADA PT. XYZFelicia Verdiana Wibisono                                                                                                                                                      01-07 STRATEGI PENGEMBANGAN PELABUHAN SUNDA KELAPA SEBAGAI GERBANG WISATASEJARAH DI JAKARTANovi Handayani                                                                                                                                                                    08-14 PENTINGNYA STRATEGI BISNIS YANG TEPAT DALAM MEMPERTAHANKAN EKSISTENSI SUATU USAHA(STUDI KASUS: PENUTUPAN SEVEL)Ari Yuliani dan Eko Harry Susanto                                                                                                                                       15-22 PENGARUH PRODUCT INVOLVEMENT, MILK KNOWLEDGE DAN PERCEIVED VALUE TERHADAPPURCHASE INTENTION (KASUS : PRODUK SUSU ULTRAMILK)Ricky dan Chairy                                                                                                                                                                    23-28 ANALISIS PENGARUH  RASIO NILAI PASAR, SOLVABILITAS DAN PROFITABILITASTERHADAPHARGA SAHAM PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ-45  TAHUN 2013 - 2017Bode Verry Fair Sitorus                                                                                                                                                          29-36 PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGANZefanya                                                                                                                                                                                  37-44 PENGARUH NET PROFIT MARGIN, EARNING PER SHARE, DAN RETURN ON ASSET TERHADAPHARGA SAHAM PERUSAHAAN PROPERTI DI BEIKenny                                                                                                                                                                                      45-50 PENGARUH GREEN MARKETING MIX TERHADAP GREEN PRODUCT PURCHASE INTENTION PADAPRODUK INNISFREE DI JAKARTA DENGAN CONSUMER’S ATTITUDE SEBAGAI VARIABEL MEDIASIStevany Febriani                                                                                                                                                                    46-57 ANALISIS KINERJA KEUANGAN PT CIPUTRA DEVELOPMENT TBK (CTRA)SETELAH PENERBITAN DANA INVESTASI REAL ESTAT (DIRE)Martin Teguh Wibowo                                                                                                                                                           58-64 PENGARUH CUSTOMER PERCEIVED VALUE, CUSTOMER SATISFACTION,DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY(STUDI KASUS REBRANDING ALL NEW SOUR SALLY)Faranita Amelia dan Keni                                                                                                                                                     65-70 STRATEGI PEMASARAN PT. HUAWEI DALAM MENINGKATKAN PANGSA PASARNicolas Septian dan Chairy                                                                                                                                                   71-77 ANALISIS PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP KEPUASAN PELANGGANDAN LOYALITAS PELANGGAN LAYANAN INTERNET INDIHOMELia Arisyanti Ndun                                                                                                                                                                 78-84 STRATEGI DIFERENSIASI PADA PT MATAHARI DEPARTMENT STORE TBKShieni                                                                                                                                                                                       85-89 ANALISIS PENGEMBANGAN BUSINESS MODEL CANVAS DALAM UPAYA MENINGKATKANKEUNGGULAN BERSAING PT. XYZBudiarto                                                                                                                                                                                 90-95      ANALISIS PREDIKSI POTENSI KEBANGKRUTAN PT INDO ASIA SUKSES DENGANMODEL ZMIJEWSKI DAN MODEL SPRINGATEWilly                                                                                                                                                                                        96-101 PENGARUH PERSEPSI KEMUDAHAN BERBELANJA, REPUTASI WEBSITE, DAN KUALITAS WEBSITETERHADAPMINAT BELI ONLINE: KEPERCAYAAN SEBAGAI VARIABEL MEDIASIWiendy Deborah dan Keni                                                                                                                                                    102-108    

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