Jurnal Manajemen Bisnis Dan Kewirausahaan

JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN Volume 03/No.1/Januari /2019 e-ISSN 2598-0289 Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan. Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara SekretariatMaria Benedicta, SEStephanie Pane, SE, MM Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected] JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN Januari 2019, Volume 03, No 1 e-ISSN 2598-0289Halaman 1-108 ANALISIS STRATEGI BISNIS PADA PT. XYZFelicia Verdiana Wibisono 01-07 STRATEGI PENGEMBANGAN PELABUHAN SUNDA KELAPA SEBAGAI GERBANG WISATASEJARAH DI JAKARTANovi Handayani 08-14 PENTINGNYA STRATEGI BISNIS YANG TEPAT DALAM MEMPERTAHANKAN EKSISTENSI SUATU USAHA(STUDI KASUS: PENUTUPAN SEVEL)Ari Yuliani dan Eko Harry Susanto 15-22 PENGARUH PRODUCT INVOLVEMENT, MILK KNOWLEDGE DAN PERCEIVED VALUE TERHADAPPURCHASE INTENTION (KASUS : PRODUK SUSU ULTRAMILK)Ricky dan Chairy 23-28 ANALISIS PENGARUH RASIO NILAI PASAR, SOLVABILITAS DAN PROFITABILITASTERHADAPHARGA SAHAM PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ-45 TAHUN 2013 - 2017Bode Verry Fair Sitorus 29-36 PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGANZefanya 37-44 PENGARUH NET PROFIT MARGIN, EARNING PER SHARE, DAN RETURN ON ASSET TERHADAPHARGA SAHAM PERUSAHAAN PROPERTI DI BEIKenny 45-50 PENGARUH GREEN MARKETING MIX TERHADAP GREEN PRODUCT PURCHASE INTENTION PADAPRODUK INNISFREE DI JAKARTA DENGAN CONSUMER’S ATTITUDE SEBAGAI VARIABEL MEDIASIStevany Febriani 46-57 ANALISIS KINERJA KEUANGAN PT CIPUTRA DEVELOPMENT TBK (CTRA)SETELAH PENERBITAN DANA INVESTASI REAL ESTAT (DIRE)Martin Teguh Wibowo 58-64 PENGARUH CUSTOMER PERCEIVED VALUE, CUSTOMER SATISFACTION,DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY(STUDI KASUS REBRANDING ALL NEW SOUR SALLY)Faranita Amelia dan Keni 65-70 STRATEGI PEMASARAN PT. HUAWEI DALAM MENINGKATKAN PANGSA PASARNicolas Septian dan Chairy 71-77 ANALISIS PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP KEPUASAN PELANGGANDAN LOYALITAS PELANGGAN LAYANAN INTERNET INDIHOMELia Arisyanti Ndun 78-84 STRATEGI DIFERENSIASI PADA PT MATAHARI DEPARTMENT STORE TBKShieni 85-89 ANALISIS PENGEMBANGAN BUSINESS MODEL CANVAS DALAM UPAYA MENINGKATKANKEUNGGULAN BERSAING PT. XYZBudiarto 90-95 ANALISIS PREDIKSI POTENSI KEBANGKRUTAN PT INDO ASIA SUKSES DENGANMODEL ZMIJEWSKI DAN MODEL SPRINGATEWilly 96-101 PENGARUH PERSEPSI KEMUDAHAN BERBELANJA, REPUTASI WEBSITE, DAN KUALITAS WEBSITETERHADAPMINAT BELI ONLINE: KEPERCAYAAN SEBAGAI VARIABEL MEDIASIWiendy Deborah dan Keni 102-108

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Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v2i6.4906 ◽

2019 ◽

Vol 2 (6) ◽

Author(s):

Alvin Alvin

Keyword(s):

Brand Equity ◽

Model Test ◽

Indirect Effect ◽

Product Innovation ◽

Purchase Intention ◽

Perceived Value ◽

Green Product ◽

Self Identity ◽

Brand Credibility ◽

Green Product Innovation

The purpose of this study was to analyze the influence of Green Perceived Value, Green Product Innovation, Green Self Identity, Brand Credibility to Green Purchase Intention through Green Brand Equity on Skin Care Korean Products in Indonesia. Respondents in this research is done by taking a sampling with purposive judgement selection on Innisfree and Nature Republic customer in Indonesia. The method is carried out in the form of survey method with the dissemination of questionnaires with population numbers 250 people. In conducting this research, the author uses the validity test, reability, , estimation model test, structural model test, classic t test. In conducting this research, the author uses the SPSS application version 17.0 and Lisrel 9. The results of this research show that the Green Perceived has no effect on Green Purchase Intention, Green Perceived Value has no effect on Green Brand Equity, Green Product Innovation has no effect on Green brand Equity, Green Self Identity affect positively on Green Brand Equity, Brand Credibility affect positively on Green Brand Equity, Brand Credibility affect positively on Green Purchase Intention, Green Product Innovation hasn’t indirect effect on Green Purchase Intention, Green Self Identity has indirect effect on Green Purchase Intention

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Pengaruh Customer Perceived Value, Customer Satisfaction, Dan Product Innovation Terhadap Customer Loyalty (Studi Kasus Rebranding All New Sour Sally)

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i1.4927 ◽

2019 ◽

Vol 3 (1) ◽

Author(s):

Faranita Amelia Dan Keni

Keyword(s):

Customer Satisfaction ◽

Customer Loyalty ◽

Product Innovation ◽

Sampling Method ◽

Perceived Value ◽

Competitive Advantages ◽

Independent Variables ◽

Descriptive Research ◽

Customer Perceived Value ◽

Area Data

This study aims to determine the success of All New Sour Sally rebranding in attracting customer loyalty, which loyalty is seen as one of the important criteria for companies to gain their competitive advantages. The research carries out by taking three independent variables, consisting of customer perceived value, customer satisfaction, and product innovation. This is a descriptive research by using questionnaire which distributed to 167 respondents in Jakarta area. Data was collected by using non probability sampling method. Multiple regression analysis used for data analysis by using SPSS version 23. The findings of the study prove the previous research that each of the three independent variables have significant effect to influence customer loyalty.

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Mobile communications: a comprehensive hierarchical modelling approach

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-04-2013-0040 ◽

2014 ◽

Vol 26 (1) ◽

pp. 114-146 ◽

Cited By ~ 28

Author(s):

Michael Daniel Clemes ◽

Xin Shu ◽

Christopher Gan

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Customer Loyalty ◽

Mobile Communications ◽

Switching Costs ◽

Important Determinant ◽

Perceived Value ◽

Corporate Image ◽

Content Type ◽

Customer Perceived Value

Purpose – Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates the retailing function of a major mobile communication provider. Design/methodology/approach – The research sample of 516 was drawn from customers of one of the largest mobile communications service providers in China. The data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling. Findings – The results of the study support using a hierarchical and multidimensional approach for conceptualising and measuring customers' perceptions of service quality in the mobile communications market. In addition, the findings illustrate that service quality is an important determinant of customer perceived value, customer satisfaction, corporate image, and perceived switching costs. Customer perceived value is also an antecedent of customer satisfaction. Corporate image, customer satisfaction, and perceived switching costs are three key drivers of customer loyalty. However, the findings also indicate that corporate image is not an important determinant of customer satisfaction and that customer perceived value is not a key driver of customer loyalty. Originality/value – This is the first paper that has developed and tested a comprehensive hierarchical model of the mobile communications market.

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Research on Community Fresh O2O Purchase Intention Based on Customer Perceived Value

Proceedings of Business and Economic Studies ◽

10.26689/pbes.v3i5.1538 ◽

2020 ◽

Vol 3 (5) ◽

Author(s):

Lixing Zhou

Keyword(s):

Regression Analysis ◽

Theoretical Model ◽

Empirical Analysis ◽

Purchase Intention ◽

Perceived Value ◽

Analysis Method ◽

Social And Emotional ◽

Customer Perceived Value ◽

Intermediary Role ◽

Emotional Value

Based on the theory of customer perceived value, this paper makes an empirical analysis on the purchase intention of community fresh O2O, and proposes the customer perceived value concept including result, program, service, social and emotional value. At the same time, the intermediary variable of consumption attitude is put forward and the theoretical model constructed. It is verified that perceived value significantly influences purchase intention and consumption attitude, and plays an intermediary role between them by regression analysis method. This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.

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Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i3.7921 ◽

2020 ◽

Vol 4 (3) ◽

pp. 81

Author(s):

Luki Lukmanul Hakim ◽

Keni Keni

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Sampling Technique ◽

Purchase Intentions ◽

Brand Awareness ◽

Analysis Method ◽

Scale Method ◽

Customer Perceived Value ◽

Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

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The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty

The TQM Journal ◽

10.1108/tqm-05-2019-0150 ◽

2020 ◽

Vol 32 (6) ◽

pp. 1525-1540

Author(s):

Andriani Kusumawati ◽

Karisma Sri Rahayu

Keyword(s):

Customer Satisfaction ◽

Customer Loyalty ◽

Structural Equation ◽

Perceived Value ◽

Statistical Technique ◽

Equation Modeling ◽

Content Type ◽

Customer Perceived Value ◽

Perceived Values ◽

The Relationship

PurposeTo test the effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty to the visitors of natural nuanced outdoor cafés in the hilly areas of Joyo Agung, Malang.Design/methodology/approachThis study uses four variables, namely experience quality, customer perceived value, customer satisfaction, and customer loyalty. The population used in this research was all customers or visitors who buy and enjoy the products and services provided by the natural outdoor cafés in Malang. This study used structural equation modeling (SEM) as inferential statistical technique.Findings1) Quality experience has a significant effect on customer perceived value, customer satisfaction, and customer loyalty; 2) customer perceived value has a significant effect on customer satisfaction and customer loyalty; and 3) customer satisfaction has a significant effect on customer loyalty.Originality/valueBased on the results of previous research and the phenomenon that has been described previously, the research gaps found in this study are: (1) the relationship between experience quality and customers’ perceived values. (2) There are differences in the relationship between experience quality and customer satisfaction found in the research, which examines the effect of experience quality on customer loyalty. (3) Experience quality and customer loyalty variables still differ in the research concerning the effect of experience quality on customer loyalty. (4) The influence of customer satisfaction and customer loyalty is still different in the research results regarding the effect of customer satisfaction on customer loyalty.

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Enhancing customer loyalty: critical switching cost factors

Journal of Service Management ◽

10.1108/josm-09-2015-0291 ◽

2016 ◽

Vol 27 (2) ◽

Cited By ~ 23

Author(s):

Dahlia El-Manstrly

Keyword(s):

Customer Loyalty ◽

Structural Equation ◽

Design Methodology ◽

Switching Costs ◽

Perceived Value ◽

Service Industries ◽

Moderator Effect ◽

Customer Perceived Value ◽

Moderator Effects ◽

Practical Implications

Purpose This paper aims to simultaneously examine the moderator effects of switching costs, classified by type (relational, procedural and financial) and direction (positive and negative), on the relationships between customer-perceived value, trust and loyalty. Design/methodology/approach This study reports on quantitative data from a survey of two service contexts which vary in their degree of customer-employee contact and customization. Three hundred and sixty usable questionnaires were collected, and the data was analysed using multi-group structural equation modelling. Findings The results demonstrate that switching costs moderate, in different ways, the relationships between customer loyalty, trust and perceived value. Moreover, the strength of the moderator effects vary according to service type. Research limitations/implications This study provides new insight into understanding the moderating role of switching costs thus, reduces inconsistencies about the direction and the strength of the moderator effect of switching costs in loyalty frameworks. Practical implications This study helps managers choose the most effective loyalty strategy for specific service industries and perceptions of switching costs, and to look beyond their service boundaries in order to cross-fertilize strategies for handling switching costs. Originality/value No empirical study to date has simultaneously examined the moderator effect of switching costs classified by type and direction on the relationships between customer-perceived value, trust and customer loyalty across two different service contexts in a single framework.

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IMPACT OF PERCEIVED VALUE ON CUSTOMER LOYALTY

Management Insight - The Journal of Incisive Analysers ◽

10.21844/mijia.15.1.9 ◽

2019 ◽

Vol 15 (01) ◽

Author(s):

Shailesh Pandita ◽

Sushil Kumar Mehta

Keyword(s):

Customer Loyalty ◽

Business Strategy ◽

Perceived Value ◽

Satisfaction Level ◽

Business Survival ◽

Customer Perceived Value ◽

The Relationship ◽

Potential Customers ◽

Loyal Customers

Customers are considered to be the most important aspect of the business. Survival of the business in terms of the profitability and sustainability depends upon its customers. For the Long and profitable survival of the business it is important to create the value for the customer and to cater their needs. It is very important for the company to attract the potential customers and retain the existing ones because it is the customers who create the demand of the products or services in the market. It is very important for any business to create the value for its customers to increase their satisfaction level with respect to product and organization. Satisfied customers have a higher probability of repeat purchases and long term relationship with the business which ultimately creates the customer loyalty. In the current Competitive business scenario customer loyalty is considered one of the important intangible assets of the business for the formulation of any business strategy. In such environment loyal customers can provide a competitive advantage for any business for the long survival. The aim of this study is to find the relationship between Customer Perceived Value, communication and customer loyalty in rural retailing.

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