scholarly journals The Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns

2020 ◽  
Author(s):  
Rana Hassan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Responsibility ◽  
Media Technology ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
The Individual ◽  
Corporate Social ◽  
And Behavior

This research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.

Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations

2019 ◽  
Vol 36 (1) ◽  
pp. 189-196 ◽  
Author(s):  
Kevin P. Newman ◽  
Rebecca K. Trump
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Target Market ◽  
Content Type ◽  
And Gender ◽  
The Individual ◽  
Corporate Social ◽  
A Company ◽  
Practical Implications

Purpose Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when the claim comes directly from the company. This paper aims to demonstrate how to reduce consumer CSR skepticism by examining the role of a company spokesperson’s gender and gender-related characteristics. Design/methodology/approach Two between-subjects experiments with a combined total of 329 participants examined how consumers’ levels of CSR skepticism are affected depending on the gender of the consumer and the gender and gender-related characteristics of the company’s CSR spokesperson. Findings Study 1 finds that a female (vs male) spokesperson generally elicits less CSR skepticism. However, Study 2 expands on this to demonstrate that consumers are less skeptical of a company’s CSR efforts when they are promoted by a spokesperson who exhibits gender-related characteristics that match, or are typically associated with, the individual consumer’s gender. Practical implications Brands often face difficulties in successfully promoting their own CSR efforts to skeptical consumers. These findings should guide companies and their brands in choosing ideal spokespeople for making effective, sincere CSR claims, depending on the target market. Originality/value This research is the first to identify the important role of gender in consumers’ perceptions of CSR sincerity. Thus, it provides practically-oriented strategies that may mitigate a growing consumer CSR skepticism that exists in today’s marketplace.

Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication

2019 ◽  
pp. 59-85
Author(s):  
Melis Kaytaz Yiğit ◽  
Özge Kirezli
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Market Competition ◽  
Historical Background ◽  
Dimensional Structure ◽  
Globalizing World ◽  
Social Media Tools ◽  
Corporate Social

With globalizing world, formal and the dimensional structure of market competition has been changing dramatically. In such a rapidly changing environment, companies should not just meet unlimited consumer needs, but also adopt a certain social responsibility philiosophy towards the society. In that sense, corporate social responsibility is one of the important concepts that play a role in formation of positive perceptions of the target groups. The purpose of this chapter is to understand the changing nature of corporate social responsibility (CSR) over years, and also find the effect of social media on communicating corporate social responsibility. In that sense, firstly the need for CSR is to be discussed in different perspectives. Alternative definitions are provided over years to sense the evolving nature of the concept. Then in the last part, new media and social media's impact on CSR, as of benefits/challenges provided and alternative social media tools to be used in communication, are discussed.

scholarly journals Corporate Social Responsibility within Social Media-Stakeholder Relations Strategies: Case of Turkish Stock Exchange Companies

2015 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Ezgi Yildirim Saatci ◽  
Işıl Çobanlı Erdönmez
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Business World ◽  
Holding Companies ◽  
Clear Explanation ◽  
The Social ◽  
Corporate Social

Emergence and dominance of internet has changed the rules of the business world. Customer centric strategies became customer participated actions with the rise of social networks where all functional strategies of the firms are continuously being reshaped according to customer values. At the same time, concerns of customers as the buyers in terms of cost and quality are also backed up with their concerns as a member of the society where the organizations have direct impact on, which can give a clear explanation for the enhanced corporate social responsibility movement of the last decade. Philanthropic act of organizations are also considered as the fifth P of marketing which is also channeled through new media such as Face book, YouTube, LinkedIn, Twitter and YouTube. This paper intends to investigate 53 Turkish Holding companies which are register to Turkish Capital Market Board -and therefore, have to declare their social responsibility projects according to corporate governance rules- with an aim to contrast these projects’ prevalence in the social media and strategic use of marketing elements accordingly to frame the Turkish perspective.

Effectiveness of sustainability communication on social media: role of message appeal and message source

2021 ◽  
Vol 33 (3) ◽  
pp. 949-972
Author(s):  
Payal S. Kapoor ◽  
M.S. Balaji ◽  
Yangyang Jiang
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Intention To Stay ◽  
Content Type ◽  
Media Study ◽  
Message Source ◽  
Corporate Social ◽  
The Relationship

Purpose This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were examined. Design/methodology/approach Three studies using the experimental design were carried out. Study 1 examined the relationship between message appeal (sensual vs guilt), perceived environmental social corporate responsibility and the intention to stay at the eco-friendly hotel when the hotel posts sustainability messages on social media. Study 2 replicated Study 1 findings when the SMI posts sustainability messages. Study 3 examined the moderating role of message source (hotel vs influencer) in the effects of message appeal (sensual vs guilt) on behavioral intentions. Findings Sustainability messages with the sensual (vs guilt) appeal are more persuasive when the eco-friendly hotel (vs SMI) posts it on social media. Furthermore, the traveler’s perception of the hotel’s environmental corporate social responsibility mediates this relationship. Research limitations/implications This study extends the literature on sustainability communication by demonstrating the role of message source and message appeal in influencing the traveler’s perceptions and intentions toward eco-friendly hotels. Practical implications According to the study findings, eco-friendly hotels can motivate travelers to make pro-sustainable choices by accurately matching the message appeal with the message source in the sustainability communication on social media. Originality/value This study is one of the earliest studies that examine the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm. The findings offer novel insights for eco-friendly hotels to develop effective sustainability communication on social media.

scholarly journals COVID-19 and Soccer Teams on Instagram: The Case of Corporate Social Responsibility

2020 ◽  
Vol 13 (3) ◽  
pp. 447-457
Author(s):  
Samuel López-Carril ◽  
Christos Anagnostopoulos
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Communication Channel ◽  
Team Sport ◽  
Sport Organizations ◽  
Soccer Teams ◽  
Corporate Social

COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay “in touch” with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponsorship, or personnel engagement actions. The role of corporate social responsibility in a time of crisis and the potential of social media as a corporate social responsibility communication channel was also discussed.

scholarly journals Collective Corporate Social Responsibility: The Role of Trust as an Organizing PrincipleDate submitted: September 30, 2017Revised version accepted after double blind review: October 18, 2018

2019 ◽  
Vol 30 (2-3) ◽  
pp. 173-191
Author(s):  
Leona A. Henry ◽  
Guido Möllering
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Analytical Framework ◽  
Double Blind ◽  
Firm Level ◽  
Blind Review ◽  
The Individual ◽  
Corporate Social ◽  
Do So

Organizing corporate social responsibility (CSR) on a collective, rather than on the individual firm level, results in a set of specific challenges for organizations. The aim of this article is to assess these challenges inherent in collective CSR and to conceptualize trust as an organizing principle within these networks. To do so, we explore and outline the chief challenges faced within horizontal cooperation between inter-organizational actors aiming to realize CSR efforts collectively. Subsequently, we draw from the literature on trust as an organizing principle in inter-organizational networks and go on to develop mechanisms through which trust can address these challenges. This article contributes a new analytical framework that informs future studies on the role of trust in collective CSR. It enables a differentiated analysis of the potential, but also the pitfalls, of trust-based CSR at the network level.

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