Efektivitas Instagram sebagai Media Promosi Produk Olahan Pertanian Serambi Botani

2020 ◽  
Vol 4 (4) ◽  
pp. 561
Author(s):  
Mohammad Fuad Al Furqon ◽  
Amiruddin Saleh
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Media Exposure ◽  
Communication Technologies ◽  
Survey Method ◽  
Small Scale ◽  
Online Questionnaire ◽  
Depth Interview ◽  
Information And Communication ◽  
The Media

Produk olahan pertanian yang sebagian besar beroperasi di pedesaan dan berupa sektor usaha kecil biasanya membuat promosi melalui media konvensional seperti brosur, poster, booklet dan lainnya sudah tidak efektif. Penjualan secara konvensional mulai banyak ditinggalkan karena munculnya inovasi dalam teknologi informasi dan komunikasi dimana pembelian barang atau jasa dapat dilakukan melalui internet salah satunya media sosial instagram. Tujuan penelitian adalah menghasilkan analisis efektivitas instagram sebagai media promosi, menganalisis hubungan karakteristik followers dengan tingkat keterdedahan media sosial serta menganalisis hubungan tingkat keterdedahan media sosial dengan efektivitas instagram sebagai media promosi. Penelitian menggunakan metode survei dengan data kuantitatif berupa kuesioner online yang didukung oleh data kualitatif berupa wawancara mendalam dengan satu orang admin instagram Serambi Botani sebagai informan. Jumlah responden dalam penelitian adalah 40 orang. Hasil penelitian menunjukkan bahwa instagram efektif dalam meningkatkan pengetahuan (aspek kognitif) responden terkait produk olahan pertanian Serambi Botani.Kata Kunci : efektivitas media sosial, instagram, karakteristik, keterdedahan media sosial, produk olahan pertanian=====ABSTRACTProcessed agricultural goods which are mostly operated in villages and most likely be part of small scale businesses are usually promoted through conventional media such as brochures, posters, booklets etc. that are no longer effective. Conventional methods in marketing and trade are being replaced by innovative information and communication technologies in which the trade of goods or services can be done online through the internet and one of the media is social media Instagram. The purpose of this study is to analyze of the effectiveness of Instagram as promotional media, to analyze the relationship between the characteristics of followers with the level of social media exposure and relationship between the level of social media exposure with the effectiveness of Instagram as promotional media. This study uses a survey method by using quantitative data in the form of an online questionnaire which is supported with qualitative data in the form of an in-depth interview with one Serambi Botani Instagram admin as an informant. The total number of respondents in this study is 40 people. The results of the study showed that Instagram was effective in increasing knowledge (cognitive aspects) of respondents related to agricultural products of Serambi Botani.Keywords: characteristic, the effectiveness of social media, exposure of social media, Instagram, processed agricultural goods

scholarly journals Efektivitas Instagram sebagai Media Promosi Produk Olahan Pertanian Serambi Botani

2020 ◽  
Vol 4 (4) ◽  
pp. 569
Author(s):  
Mohammad Fuad Al Furqon ◽  
Amiruddin Saleh
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Media Exposure ◽  
Communication Technologies ◽  
Survey Method ◽  
Small Scale ◽  
Online Questionnaire ◽  
Depth Interview ◽  
Information And Communication ◽  
The Media

Produk olahan pertanian yang sebagian besar beroperasi di pedesaan dan berupa sektor usaha kecil biasanya membuat promosi melalui media konvensional seperti brosur, poster, booklet dan lainnya sudah tidak efektif. Penjualan secara konvensional mulai banyak ditinggalkan karena munculnya inovasi dalam teknologi informasi dan komunikasi dimana pembelian barang atau jasa dapat dilakukan melalui internet salah satunya media sosial instagram. Tujuan penelitian adalah menghasilkan analisis efektivitas instagram sebagai media promosi, menganalisis hubungan karakteristik followers dengan tingkat keterdedahan media sosial serta menganalisis hubungan tingkat keterdedahan media sosial dengan efektivitas instagram sebagai media promosi. Penelitian menggunakan metode survei dengan data kuantitatif berupa kuesioner online yang didukung oleh data kualitatif berupa wawancara mendalam dengan satu orang admin instagram Serambi Botani sebagai informan. Jumlah responden dalam penelitian adalah 40 orang. Hasil penelitian menunjukkan bahwa instagram efektif dalam meningkatkan pengetahuan (aspek kognitif) responden terkait produk olahan pertanian Serambi Botani.Kata Kunci : efektivitas media sosial, instagram, karakteristik, keterdedahan media sosial, produk olahan pertanian=====ABSTRACTProcessed agricultural goods which are mostly operated in villages and most likely be part of small scale businesses are usually promoted through conventional media such as brochures, posters, booklets etc. that are no longer effective. Conventional methods in marketing and trade are being replaced by innovative information and communication technologies in which the trade of goods or services can be done online through the internet and one of the media is social media Instagram. The purpose of this study is to analyze of the effectiveness of Instagram as promotional media, to analyze the relationship between the characteristics of followers with the level of social media exposure and relationship between the level of social media exposure with the effectiveness of Instagram as promotional media. This study uses a survey method by using quantitative data in the form of an online questionnaire which is supported with qualitative data in the form of an in-depth interview with one Serambi Botani Instagram admin as an informant. The total number of respondents in this study is 40 people. The results of the study showed that Instagram was effective in increasing knowledge (cognitive aspects) of respondents related to agricultural products of Serambi Botani.Keywords: characteristic, the effectiveness of social media, exposure of social media, Instagram, processed agricultural goods

Sports, storytelling and social media: a review and conceptualization

2018 ◽  
Vol 19 (3) ◽  
pp. 338-349 ◽  
Author(s):  
Christofer Laurell ◽  
Sten Söderman
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Professional Sports ◽  
Communication Technologies ◽  
Considerable Change ◽  
Content Type ◽  
Extant Literature ◽  
Sports Organizations ◽  
Information And Communication ◽  
The Media

Purpose Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media. Design/methodology/approach A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector. Findings The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations. Originality/value Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations.

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".

scholarly journals MEASURING DIGITAL DIVIDE IN KING ABDULAZIZ UNIVERSITY

2012 ◽  
Vol 3 (1) ◽  
pp. 8-19
Author(s):  
Iqbal S. Alsaleh ◽  
Shaymaa M. Rashad
Keyword(s):  
Digital Divide ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Information And Communications Technology ◽  
Small Scale ◽  
Order Effects ◽  
Diffusion Of Technology ◽  
Information And Communication ◽  
King Abdulaziz University ◽  
The University

Due to the undesirable effects of the gap between citizens to access and use information and communication technologies (ICT), most researchers have been paying much attention to the threat of a digital divide. Unfortunately an amazingly large number of people do not have the abilities to use the ICTs in a proper way and, therefore, cannot draw advantages from its usage. As a result, digital divide is commonly regarded as a potential barrier for participation in the information society. This study measure the digital divide in Saudi Arabia by analyzing the results of a small-scale study conducted at the University KAU, regarding students’ and university members’ perceptions toward the usage of ICT. This analysis measure the digital divide concerning some factors like gender, educational level using a questionnaire. The analysis shows that KAU has no digital divide. Key words: digital divide, information and communications technology, ICT, diffusion of technology, second order effects.

scholarly journals An exploratory study on knowledge sharing practices among professionals in Bangladesh

2014 ◽  
pp. 332-343
Keyword(s):  
Knowledge Sharing ◽  
Information And Communication Technologies ◽  
Exploratory Study ◽  
Social Problems ◽  
Communication Technologies ◽  
Quantitative Approach ◽  
Survey Method ◽  
Information And Communication

This study aims to explore the environment, behaviour patterns, and use of information and communication technologies (ICTs) for knowledge sharing (KS) practices by the professionals from different sectors in Bangladesh. This study employs the quantitative approach and a survey method. The findings show that the professionals held positive perceptions about KS practices and most of them believe that KS practices can enhance their professional efficiency. While most professionals found ICTs useful for KS, they faced technological problems in addition to communication and social problems in sharing knowledge.

Relationship between Social Media and Political Parties

2014 ◽  
pp. 1-31 ◽  
Author(s):  
Kamil Demirhan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Social Actors ◽  
Media Usage ◽  
Communicative Functions ◽  
The Social ◽  
Information And Communication

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.

Relationship between Social Media and Political Parties

2015 ◽  
pp. 1196-1225 ◽  
Author(s):  
Kamil Demirhan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Social Actors ◽  
Media Usage ◽  
Communicative Functions ◽  
The Social ◽  
Information And Communication

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.

Introduction

2021 ◽  
pp. 1-16
Author(s):  
Duncan B. Hollis ◽  
Jens David Ohlin
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
National Elections ◽  
Regulatory Frameworks ◽  
International Perspectives ◽  
National Priority ◽  
Broad Array ◽  
Social Media Platforms ◽  
Information And Communication

Election interference is one of the most widely discussed international phenomena of the last five years. Russian covert interference in the 2016 U.S. presidential election elevated the topic into a national priority, but that experience was far from an isolated one. Evidence of election interference by foreign states or their proxies has become a regular feature of national elections, and election interference is likely to get worse in the near future. Information and communication technologies afford those who would interfere with new tools that can operate in ways previously unimaginable: Twitter bots, Facebook advertisements, closed social media platforms, algorithms that prioritize extreme views, disinformation, misinformation, and malware that steals secret campaign communications. Defending Democracies: Combating Foreign Election Interference in a Digital Age tackles the problem through an interdisciplinary lens and focuses on: (1) defining the problem of foreign election interference; (2) exploring the solutions that international law might bring to bear; and (3) considering alternative regulatory frameworks for understanding and addressing the problem. The result is a deeply urgent examination of an old problem on social media steroids, one that implicates the most central institution of liberal democracy—elections. This volume seeks to bring domestic and international perspectives on elections and election law into conversation with other disciplinary frameworks, escaping the typical biases of lawyers—preferring international legal solutions for issues of international relations. Taken together, the chapters in this volume represent a more faithful representation of the broad array of solutions that might be deployed, including international and domestic, legal and extralegal, ambitious and cautious.

Polish Firms' Innovation Capability for Competitiveness via Information Technologies and Social Media Implementation

2017 ◽  
pp. 191-222 ◽  
Author(s):  
Androniki Kavoura ◽  
Leszek Koziol
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Information Technologies ◽  
Communication Technologies ◽  
Company Performance ◽  
It Capabilities ◽  
Managerial Implications ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Effective Use

This chapter examines the implementation of Information and Communication Technologies (ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small sized companies. The chapter aims to present the scope and importance of the use of Information Technology (IT) and SM in the process of companies' functioning and management. Presentation of the results of empirical research is another important aim. Companies' assessment of IT tools and SM's effective use as a prerequisite to improve the company performance is also examined. This is an exploratory study based on a sample of 166 southern Polish firms and it adds to the scant literature on firms' internal IT capabilities to support SM. The paper makes a theoretical and practical contribution in that it brings forth the emerging theme of IT resources that small and medium-sized enterprises adapt to their processes. It further examines the SM use from these firms based on the IT technology they implement as a whole. Managerial implications for marketers are provided since findings illustrate the tendency from small and medium-sized Polish companies not to implement ICTs and SM to a full extent and they could further incorporate SM in the firms' advertising and communication campaigns. Limitations and further research are discussed.

Potential of Information and Communication Technologies in Promoting Access to Livestock Information

2015 ◽  
Vol 7 (2) ◽  
pp. 20-41
Author(s):  
Consolata Angello
Keyword(s):  
Information And Communication Technologies ◽  
Mixed Method ◽  
Qualitative Data ◽  
Communication Technologies ◽  
Small Scale ◽  
Different Types ◽  
Information And Communication ◽  
Telecommunications Services ◽  
Method Approach ◽  
Information Networking

A study was conducted to investigate the extent of use of Information and Communication Technologies (ICTs) by urban livestock keepers. This paper discusses the perceptions of small scale livestock keepers towards the use of different types of ICTs in accessing livestock information. Mixed method approach was used whereby quantitative and qualitative data was gathered. The findings of this study revealed that most of the respondents had a positive opinion towards the use of ICTs and it was concluded that urban livestock keepers perceived ICTs as important tools for accessing livestock information. The study recommended for improvement of telecommunications services through relevant bodies in order to facilitate more access to information through use of ICTs. Information networking among urban livestock keepers and the introduction of livestock information centers were also recommended for enhanced access to livestock information.

Sign in / Sign up

Export Citation Format

Share Document