Validating the Healthy School Conceptual Model with an Emphasis on Organizational Health Dimension Using Structural Equation Modelling

This paper investigates the critical determinants for the adoption of mobile commerce (m-commerce) in Vietnamese small and medium-sized enterprises (SMEs) from the perspective of managers. A perception-based conceptual model is developed with respect to the technology-organization-environment framework. The conceptual model is then tested and validated using structural equation modelling on the data collected from 513 SMEs in Vietnam. The study shows that perceived benefits, perceived compatibility, perceived security, perceived organizational readiness, and perceived customer pressures are critical for the adoption of m-commerce. As the first study on the critical determinants for m-commerce adoption in Vietnam, these findings are useful for SME managers as well as policymakers in designing policies as strategies to promote the wide development and diffusion of m-commerce in SMEs in Vietnam and other developing countries.

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Middle East Tourists' Behaviour Towards Malaysian Gastronomy and Dining Experience in Malaysia

International Journal of Tourism and Hospitality Management in the Digital Age ◽

10.4018/ijthmda.2017070106 ◽

2017 ◽

Vol 1 (2) ◽

pp. 64-79

Author(s):

Quee-Ling Leong ◽

Shahrim Ab Karim ◽

Bee-Lia Chua ◽

Kallayanee Tengpongsathon

Keyword(s):

Middle East ◽

Conceptual Model ◽

Structural Equation Modelling ◽

Structural Equation ◽

Future Research ◽

Equation Modelling ◽

Middle East Countries ◽

Modelling Analysis ◽

Managerial Implications ◽

Model Approach

The global Muslim tourists' expenditure on gastronomy products is on the rise. However, to date few studies were conducted to empirically determine the behaviour of the Muslim tourists' especially from the Middle East countries towards Malaysian gastronomy. Therefore, the key purpose of the present study was to empirically determine the Middle East tourists' behaviour towards their dining experience in Malaysia by employing the basis of means-end model approach. The proposed conceptual model of this study was tested using structural equation modelling analysis. The findings revealed that gastronomy attributes, dining quality and overall satisfaction of dining experience were significant positive predictors of the Middle East tourists' behavioural intention. Theoretical and managerial implications are discussed and this paper ends with some suggestions for future research.

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An Application of Structural Equation Modelling to Search Antecedents Latent Variables in Organisational Health, Occupational Role Stress and Social Support for Organisational Commitment

Journal of Organization and Human Behaviour ◽

10.21863/johb/2015.4.2and3.012 ◽

2015 ◽

Vol 4 (2and3) ◽

Author(s):

Swati Mishra ◽

S. M. Khan ◽

P. C. Mishra

Keyword(s):

Social Support ◽

Organizational Commitment ◽

Structural Equation Modelling ◽

Latent Variables ◽

Structural Equation ◽

Organizational Health ◽

Role Stress ◽

Equation Modelling ◽

Occupational Role ◽

Endogenous Variables

In this article, a search for antecedents latent variables of organizational commitment from organizational health, occupational role stress, and social support for Indian Nationalized Bank Managers was made. Structural Equation Modelling (SEM) was used to assess the fit of the model that identified autonomy, cohesiveness, goal focus, role overload, and responsibility for the person as statistically significant antecedents of organizational commitment. Our models provided a good fit. Direct and indirect effects of exogenous variables on endogenous variables estimated and resultant percent of variance accounted into organizational commitment reported.

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Prediksi E-Wom dan Subjective Norm terhadap Purchase Intention: Brand Attitude Sebagai Variabel Mediasi

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v2i3.9590 ◽

2020 ◽

Vol 2 (3) ◽

pp. 765

Author(s):

Leonardo Tan ◽

Keni Keni

Keyword(s):

Conceptual Model ◽

Structural Equation Modelling ◽

Purchase Intention ◽

Structural Equation ◽

Subjective Norm ◽

Brand Attitude ◽

Partial Least Square ◽

Least Square ◽

Equation Modelling ◽

Convenience Sampling

The purpose of this paper is to examine whether 1) E-WOM and subjective norm can predict purchase intention 2) E-WOM and subjective norm can predict brand attitude 3) brand attitude can predict purchase intention 4) brand attitude mediates the prediction E-WOM and subjective norm on purchase intention. The conceptual model and the analysis of related hypotheses were based on a convenience sampling of one of bubble tea brand’s consumers based in Jakarta. The data were collected using quetionnaire. In total, 153 participants responded to the survey. Structural equation modelling (SEM), specifically partial least square (PLS) was employed to analyze the data. The results indicate that E-WOM and subjective norm are positive and significant predictors towards brand attitude. E-WOM and brand attitude are positive and significant predictors towards purchase intention. brand attitude is positive and significant mediate E-WOM and subjective norm towards purchase intention. While subjective norm is negative and significant predictors towards purchase intention. Theoretical and practical contributions are discussed. Tujuan dari penelitian ini adalah untuk menguji apakah 1) E-WOM dan subjective norm dapat memprediksi purchase intention 2) E-WOM dan subjective norm dapat memprediksi brand attitude 3) brand attitude dapat memprediksi purchase intention 4) brand attitude dapat memediasi prediksi E-WOM dan subjective norm terhadap purchase intention. Penelitian ini menggunakan metode convenience sampling terhadap konsumen salah satu merek minuman boba yang berdomisili di Jakarta. Data dikumpulkan menggunakan kuesioner dan data yang terkumpul sebanyak 153 responden. Teknik analisis data yang digunakan dalam penelitian ini yaitu menggunakan structural equation modelling (SEM), tepatnya yaitu partial least square (PLS). Hasil dari penelitian ini menunjukkan bahwa EWOM dan subjective norm memprediksi secara positif dan signifikan terhadap brand attitude. E-WOM dan brand attitude memprediksi secara positif dan signifikan terhadap purchase intention. brand attitude memediasi prediksi E-WOM dan subjective norm terhadap purchase intention secara positif dan signifikan, sedangkan subjective norm memprediksi secara signifikan dan negatif terhadap purchase intention. Kontribusi teoritikal dan praktikal juga dibahas dalam penelitian ini.

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