scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PT. PEGADAIAN (PERSERO) DI PULAU LOMBOK (Kasus Pada Penerima Program Kemitraan)

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Milana Prihatina D T ◽  
Dwi Putra Buana Sakti ◽  
Handry Sudiartha Athar
Keyword(s):  
Corporate Social Responsibility ◽  
Data Analysis ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Strong Correlation ◽  
Corporate Image ◽  
Corporate Social ◽  
Partnership Program ◽  
Lombok Island

This research aims to determine and analyze the significance of influences: 1) CSR towards Corporate image PT. Pegadaian (pesero) on Lombok Island. 2) Corporate image to customer loyalty PT. Pegadaian (pesero) on Lombok Island. 3) CSR towards customer loyalty PT. Pegadaian (pesero) on Lombok Island. 4) CSR towards customer loyalty PT. Pegadaian (pesero) on Lombok Island through the Corporate image variable. This research is associative research with a quantitative approach. With the sample of 89 customers of PT. Pegadaian (Persero), which has received a Partnership Program of CSR assistance in Lombok Island in last 3 (three) years (2014-2016). Based on the results of the research and discussion it can be concluded as follows: 1) There is a direct, positive and significant influence between CSR variables on Corporate Image. The results of data analysis also found a very strong correlation between CSR variables and Corporate Image. 2) There is a direct, positive and significant influence between the variables of Corporate Image on Customer Loyalty. From the results of data analysis also found a very strong correlation between the variables of Corporate Image on Customer Loyalty. 3) There is a direct, positive and significant influence between CSR variables on customer loyalty. The results of data analysis also found a very strong correlation between CSR variables on customer loyalty. 4) There is a direct, positive and significant influence between CSR variables on Customer Loyalty through CorporateImage.Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Dengan sampel 89 pelanggan PT. Pegadaian (Persero), yang telah menerima Program Kemitraan bantuan CSR di Pulau Lombok dalam 3 (tiga) tahun terakhir (2014-2016). Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan sebagai berikut: 1) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap Citra Perusahaan. Hasil analisis data juga menunjukan korelasi yang sangat kuat antara variabel CSR dan Citra Perusahaan. 2) Terdapat pengaruh langsung, positif dan signifikan antara variabel Citra Perusahaan terhadap Loyalitas Pelanggan. Dari hasil analisis data juga ditemukan korelasi yang sangat kuat antara variabel Corporate Image pada Loyalitas Pelanggan. 3) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap loyalitas pelanggan. Hasil analisis data juga menemukan korelasi yang sangat kuat antara variabel CSR terhadap loyalitas pelanggan. 4) Ada pengaruh langsung, positif dan signifikan antara variabel CSR pada Loyalitas Pelanggan melalui Corporate ImageKeyword :CSR; Corporate Image; LoyalitasPelanggan

scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PT. PEGADAIAN (PERSERO) DI PULAU LOMBOK (KASUS PADA PENERIMA PROGRAM KEMITRAAN)

2018 ◽  
Vol 7 (2) ◽  
pp. 60
Author(s):  
Milana Prihatina D.T. ◽  
Dwi Putra Buana Sakti ◽  
Handry Sudiartha Athar
Keyword(s):  
Data Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Strong Correlation ◽  
Sampling Technique ◽  
Corporate Image ◽  
Cluster Sampling ◽  
Independent Variables ◽  
Corporate Social ◽  
Partnership Program

 This research is an associative study with a quantitative approach.With 89 sample of customers of PT. Pegadaian (Limited) which is obtained by cluster sampling technique, consisting of customers which has received a Partnership Program of CSR assistance in Lombok Island in last 3 (three) years (2014-2016). This study used a causal correlation, which have independent variables (influencing variables) and dependent variables (variables that are affected). This research aims to determine the causal correlation between independent variables, CSR on the loyalty of customers of PT. Pegadaian (Limited) on Lombok through the Corporate image variable.Based on the results of the research and discussion it is inferred that : 1) There is a direct, positive and significant influence between CSR variables on Corporate Image. The data analysis showed that there is a very strong correlation between CSR variables and Corporate Image. 2) There is a direct, positive and significant influence between the variables of Corporate Image on Customer Loyalty. The data analysis showed that there is a very strong correlation between the variables of Corporate Image on Customer Loyalty. 3) There is a direct, positive and significant influence between CSR variables on customer loyalty. The data analysis showed that there is a very strong correlation between CSR variables on customer loyalty. 4) There is a direct, positive and significant influence between CSR variables on Customer Loyalty through Corporate Image. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Dengan sampel 89 pelanggan PT. Pegadaian (Persero) diperoleh dengan teknik cluster sampling, terdiri atas nasabah yang telah menerima Program Kemitraan bantuan CSR di Pulau Lombok dalam 3 (tiga) tahun terakhir (2014-2016). Hubungan yang digunakan dalam penelitian ini adalah adalah hubungan yang bersifat sebab akibat (kausal), dimana ada variabel independen (variabel yang mempengaruhi) dan variabel dependen (variabel yang dipegaruhi). Penelitian ini bertujuan untuk mengetahui hubungan sebab akibat antara variabel independen yaitu CSR terhadap variabel dependen loyalitas pelanggan melalui variabel intervening Corporate image.Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan sebagai berikut: 1) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap Citra Perusahaan. Hasil analisis data juga menunjukan korelasi yang sangat kuat antara variabel CSR dan Citra Perusahaan. 2) Terdapat pengaruh langsung, positif dan signifikan antara variabel Citra Perusahaan terhadap Loyalitas Pelanggan. Dari hasil analisis data juga ditemukan korelasi yang sangat kuat antara variabel Corporate Image pada Loyalitas Pelanggan. 3) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap loyalitas pelanggan. Hasil analisis data juga menemukan korelasi yang sangat kuat antara variabel CSR terhadap loyalitas pelanggan. 4) Ada pengaruh langsung, positif dan signifikan antara variabel CSR pada Loyalitas Pelanggan melalui Corporate Image.Keywords : CSR ; Corporate Image ; Customer Loyalty

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

scholarly journals ANALISIS CORPORATE SOCIAL RESPONSIBILITY, LOYALITAS NASABAH, CORPORATE IMAGE DAN KEPUASAN NASABAH PADA PERBANKAN SYARIAH

INFERENSI ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 93
Author(s):  
Fetria Eka Yudiana ◽  
Joko Setyono
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Corporate Image ◽  
Central Java ◽  
Corporate Social ◽  
Path Analysis Approach ◽  
Positive Effect

The purpose of this research is to analize the effect of the implementation of Corporate Social Responsibility (CSR) on customer loyalty to the corporate image and customer satisfaction as an intervening variable. This research is a survey research which used a quantitative approach. The data were obtained from 100 respondents from all customers Sariah Banking in Central Java and Yogyakarta by using purposive sampling technique. The research model testing technique used the path analysis approach using multiple regression. The results of this research suggests that CSR is positive and significant impact on the corporate image, CSR positive and significant impact on customer satisfaction, corporate image positive and significant impact on customer loyalty, customer satisfaction positive and significant impact on customer loyalty, CSR has positive effect but not significant on customer loyalty.

scholarly journals PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), CORPORATE IMAGE, DAN KEPUTUSAN NASABAH TERHADAP LOYALITAS NASABAH

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Ahmad Faqihudin ◽  
Meinarni Asnawi ◽  
Bill J.C Pangayow
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Tool ◽  
Convenience Sampling ◽  
Corporate Social

This study aims to examine the influence of corporate social responsibility (CSR) implementation, corporate image, and customer satisfaction, on customer loyalty. Variables independent were used inthis study namely Corporate Social Responsibility (CSR), corporate image, and customer satisfaction., as well as one dependent variable of customer loyalty. Customers of PT Bank Rakyat Indonesia Jayapura are used as the population in this study. The convenience sampling with a sample of 30 respondents is the technique of sampling method in thisstudy. This study uses a double linear regression analysis to analyses data. The analysis tool used is SPSS version 23. The results of this research demonstrate the implementation of Corporate Social Responsibility (CSR) has positively and significantly affects customer loyalty. Corporate Image has a positive and significant impact on customer loyalty. And customer satisfaction has a positive but does nosignificant impact on customer loyalty.

Consumers Perception of Corporate Social Responsibility

2012 ◽  
pp. 205-213
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

scholarly journals Corporate Social Responsibility and Customer Loyalty: Exploring the Role of Satisfaction and Corporate Image in the Banking Industry

Market Forces ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. 18
Author(s):  
Munawar Javed Ahmad ◽  
Ali Jawaid ◽  
Muhammad Zulqalnain Arshad ◽  
Sumaira Habib Paracha
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Target Population ◽  
Corporate Image ◽  
Mediating Effect ◽  
Corporate Social ◽  
The Impact

This study aims to determine the impact of corporate social responsibility on customerloyalty and satisfaction with the mediating effect of customer satisfaction and the moderatingeffect of corporate image in Pakistan’s banking sector. The study collected 302 responsesfrom the target population. We used a self-administered questionnaire for collecting thedata of banking customers in Pakistan by employing the convenience sampling technique.The study has used the PLS-SEM technique for statistical analysis. The results reveal thatcorporate social responsibility positively influences customer satisfaction. The results alsosuggest that CSR positively affects customer satisfaction. At the same time, CSR has aninsignificant association with customer loyalty. We also found that CS stimulates customerloyalty, and corporate image promotes CL. The results suggest that customer satisfactionmediates CSR and CL. We also found that corporate image does not moderate customerloyalty. Given the importance of CSR, we suggest that banks should allocate considerableresources for CSR activities. CSR is necessary for firms’ growth and sustainability. It also,directly and indirectly, affects the brand image, loyalty, and customer satisfaction. Due to strict regulations, banks have difficulty creating product differentiation; therefore, they relyon strategies such as CSR.

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