Blockchain technology is considered to be the representative technology of the fourth technological revolution, and logistics and supply chain field has been considered as the main application direction in the next step by industry and academia. In order to study the behavior and intention of Chinese cross-border logistics enterprises to introduce blockchain into internal supply chain, this paper constructs a model of cross-border logistics enterprises adopting blockchain technology on the basis of bounded rationality based on the game model, this paper attempts to find out the factors that affect the introduction of blockchain into the internal supply chain through mathematical derivation and numerical analysis. The game results show that the willingness of cross-border logistics enterprises to adopt blockchain is closely related to the technical ability of blockchain, the incremental performance after the introduction of blockchain, the conversion cost of blockchain technology, and other factors. Enterprises should coordinate various factors and choose to adopt blockchain technology according to their own situation.
An Evolutionary Game Analysis of Green Development of Logistics Enterprises
