scholarly journals An Experimental Study of Retailer-Brand Collaboration: Duration and Perceived Fit Towards Consumer Behavior

2021 ◽  
Author(s):  
Anindhitya Andriani ◽  
Tengku Ezni Balqiah
Keyword(s):  
Experimental Study ◽  
Consumer Behavior ◽  
Perceived Fit

Experimental Study of Consumer Behavior Conformity and Independence

1966 ◽  
Vol 3 (4) ◽  
pp. 384-387 ◽  
Author(s):  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumer Behavior ◽  
Laboratory Experiment ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Group Norm ◽  
Group Pressure ◽  
Objective Standard

Results of a laboratory experiment indicate that in consumer decision making, in the absence of any objective standard, individuals tended to conform to the group norm. However, when the group pressure was to “go along” with the group, resulting in restriction of choices, the individuals tended to resist the group pressure.

scholarly journals Evidence that investors penalize female founders for lack of industry fit

2020 ◽  
Vol 6 (48) ◽  
pp. eabd7664
Author(s):  
Dana Kanze ◽  
Mark A. Conley ◽  
Tyler G. Okimoto ◽  
Damon J. Phillips ◽  
Jennifer Merluzzi
Keyword(s):  
Experimental Study ◽  
Observational Study ◽  
Gender Bias ◽  
Perceived Fit ◽  
Lack Of Fit ◽  
Investor Sophistication ◽  
Male Dominated ◽  
Venture Funding

Are female founding CEOs penalized when raising funds for their ventures based on industry served? Across an observational study conducted on ventures seeking funding (N = 392) and an experimental study conducted on investors allocating venture funding (N = 130), we find evidence for a “lack of fit” effect: Female-led ventures catering to male-dominated industries receive significantly less funding at significantly lower valuations than female-led ventures catering to female-dominated industries. In contrast, male-led ventures attain similar funding and valuation outcomes regardless of the gender dominance of the industries to which they cater. We confirm that this is because investors perceive lower degrees of fit between founding CEO and venture for female-led ventures catering to male- as opposed to female-dominated industries (with no perceived fit differences for male-led ventures across industries). Degree of investor sophistication emerges as a potential attenuating factor, appearing to help reduce gender bias from perceived lack of fit.

Retail Return Policy, Endowment Effect, and Consumption Propensity: An Experimental Study

2009 ◽  
Vol 9 (1) ◽  
Author(s):  
Xianghong Wang
Keyword(s):  
Experimental Study ◽  
Consumer Behavior ◽  
Endowment Effect ◽  
Return Rate ◽  
Behavioral Theory ◽  
Return Policies ◽  
Return Policy ◽  
The Impact

Abstract The impact of retail return policy on consumer behavior has not drawn enough attention from researchers. Lenient return policies insure consumers against having regret after purchasing, so they may increase consumers' likelihood of purchasing. The behavioral theory of endowment effect suggests that consumers may then have a harder time returning purchased goods because people value objects more highly once they own them. We conducted a test of our hypotheses on how return policy and endowment effect influence purchasing tendency and return rate. This experiment proved that endowment effect did affect the returning behavior of consumers. It showed that lenient return policies significantly increased initial purchasing tendency but did not increase return rate. This suggests a potential to increase consumption by adopting lenient return policies.

scholarly journals DEPENDENCE OF SELF-REGULATION OF MONETARY DYNAMICS BEHAVIOR AND LOCUS OF CONTROL OF THE PERSON

2016 ◽  
Vol 12 (3) ◽  
pp. 119-123
Author(s):  
DAVIT AVANESYAN
Keyword(s):  
Experimental Study ◽  
Consumer Behavior ◽  
Locus Of Control ◽  
Empirical Study ◽  
Personality Assessment ◽  
Self Regulation ◽  
Age Groups ◽  
Monetary Dynamics ◽  
Assessment Questionnaire

The article presents the results of an empirical study of the dynamics of self-conditioning monetary behavior and locus of control of different age groups. An experimental study using psychodiagnostic methods the locus of control and personality assessment questionnaire drawn up by the monetary behavior. A male and a female were involved in testing answering the questions of a special questionnaire, which revealed the characteristics of consumer behavior and theregulation of the budget during the period of the spill and its location.

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