scholarly journals Factors Affecting Online Grocery Shopping Experience

2021 ◽  
Author(s):  
Dhinda Siti Mustikasari ◽  
Rifelly Dewi Astuti
Keyword(s):  
Grocery Shopping ◽  
Factors Affecting ◽  
Shopping Experience

scholarly journals How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy

2020 ◽  
Vol 12 (22) ◽  
pp. 9594
Author(s):  
Leonardo Salvatore Alaimo ◽  
Mariantonietta Fiore ◽  
Antonino Galati
Keyword(s):  
Online Shopping ◽  
Grocery Shopping ◽  
Competitive Advantages ◽  
Web Based ◽  
Explanatory Variables ◽  
Food Shopping ◽  
Cumulative Logit Model ◽  
Level Of Satisfaction ◽  
Shopping Experience ◽  
On Line

The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers’ behavior. This work aims to investigate which characteristics can affect the decision of online food shopping during the pandemic emergency in Italy. In particular, the work aims to analyze the effects of a set of explanatory variables on the level of satisfaction for the food online shopping experience. For achieving this aim, the proportional odds version of the cumulative logit model is carried out. Data derive from an anonymous on-line questionnaire administrated during the first months of the pandemic and filled by 248 respondents. The results of this work highlight that people having familiarity with buying food online, that have a higher educational level and consider food online channels easy to use, appear more satisfied for the food online shopping experience. These findings can be crucial for the future green global challenges as online shopping may help to reach competitive advantages for company sustainability.

Impulse versus opportunistic purchasing during a grocery shopping experience

2013 ◽  
Vol 25 (4) ◽  
pp. 361-372 ◽  
Author(s):  
Francesco Massara ◽  
Robert D. Melara ◽  
Sandra S. Liu
Keyword(s):  
Grocery Shopping ◽  
Shopping Experience

scholarly journals Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-To-Pay? The Case of China

Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2156
Author(s):  
Wei Yue ◽  
Na Liu ◽  
Qiujie Zheng ◽  
H. Holly Wang
Keyword(s):  
Willingness To Pay ◽  
Food Consumption ◽  
Food Industry ◽  
Online Shopping ◽  
Grocery Shopping ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Consumption Behavior ◽  
Direct Exposure ◽  
Food Needs

Since COVID-19 was first detected in China in 2019, governments around the world have imposed strict measures to curb the spread of the coronavirus, which substantially impacted peo-ple’s life. Consumers’ food consumption behavior has also changed accordingly with reduced gro-cery shopping frequency, replaced in-person grocery shopping with online shopping, and increased valuation on food. In this paper, we aim to investigate the change in Chinese consumers’ food con-sumption and their willingness to pay (WTP) for vegetables and meat, using a dataset with 1206 online samples collected between February and March 2020. Consumers’ WTP for vegetables and meat is estimated using a double-bounded dichotomous contingent valuation design, and factors affecting their WTPs are also investigated. Results show that consumers have a higher WTP for these food products during the pandemic, and their WTP is positively affected by their anticipated duration of the COVID-19, their online shopping shares, their direct exposure to infected patients, their gender, and their income. These results imply that the food industry shall try to develop online market channels as consumers are willing to share the costs, while lower-income consumers may not be able to meet their food needs with prices increased beyond their WTP and thus may call for the government’s support.

Why do online grocery shoppers switch or stay? An exploratory analysis of consumers’ response to online grocery shopping experience

2019 ◽  
Vol 47 (12) ◽  
pp. 1300-1317 ◽  
Author(s):  
Reema Singh
Keyword(s):  
Critical Incident ◽  
Design Methodology ◽  
Current Knowledge ◽  
Customer Experience ◽  
Grocery Shopping ◽  
Intention To Stay ◽  
Content Type ◽  
Psychological States ◽  
Shopping Experience ◽  
Practical Implications

Purpose The purpose of this paper is to add to current knowledge of online customer experience (OCE) by examining various drivers and outcomes of online grocery shopping experience that can help researchers and retailers answer the pressing question: “Why do online grocery customers stay or switch?” Design/methodology/approach This study applied netnography and critical incident analysis to a pool of 1,004 reviews captured from forum and review sites dedicated to online grocery shopping. Findings Two broad dimensions of OCE, four attributes and 13 factors corresponding to shoppers’ psychological states and their utilitarian and hedonic orientations emerged from the data analysis. The proposed framework, containing these four attributes and corresponding 13 factors, captures the consumers’ intention to stay with the current retailer or switch. Research limitations/implications The study contributes to existing knowledge of OCE by providing a dynamic and yet holistic framework that encompasses experiential states and utilitarian or hedonic orientations in an online grocery context. Although its contributions are valuable to both researchers and practitioners, further quantitative analysis is needed to validate the findings. Practical implications In addition to providing superior customer experience by implementing the various drivers of OCE identified here, online grocery retailers can use the study findings as a strategic guide toward building a frictionless and pleasurable shopping experience. Originality/value The study employs netnography and critical incident technique to identify experiential attributes such as reliability, responsiveness, return and refund, which are unique OCE attributes in online grocery, a relatively unexamined field of retailing.

Extending the experience construct: an examination of online grocery shopping

2020 ◽  
Vol 54 (10) ◽  
pp. 2419-2446 ◽  
Author(s):  
Reema Singh ◽  
Magnus Söderlund
Keyword(s):  
Customer Service ◽  
Customer Experience ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Grocery Shopping ◽  
Content Type ◽  
Structure Equation Modeling ◽  
Holistic Understanding ◽  
Shopping Experience

Purpose This study aims to assess factors influencing customers’ online grocery shopping experiences, and it evaluates the central role of customer service and consumers’ responses to satisfying grocery shopping. Design/methodology/approach A mixed-methods approach was used; linguistic inquiry and the word count (LIWC) method captured qualitative aspects of consumers’ grocery shopping experience, whereas partial least square-structure equation modeling tested hypotheses regarding antecedents to consumers’ overall online grocery shopping experience. Findings The PLS-based analysis confirmed the qualitative insights, establishing the significance of customer service, which accounted for 68% variance in the overall experience and 42% variance in customer satisfaction, along with other experience antecedents such as website, product and delivery. Research limitations/implications Future researchers could further analyze experience as a dynamic process focusing on consumer and retailer brand-focused constructs, specifically focusing on creating a holistic understanding of customer service that establishes coherence between retailers’ marketing values and their customer service. Practical implications Managers should acknowledge the importance of customer service in creating a satisfying customer experience, and they should respond to consumer concerns, resulting in enhanced brand-related experience. Originality/value Responding to the call for a better understanding of customer service, this study brings out the challenges online grocery shoppers are facing in terms of customer service and empirically establishes customer service as a key driver of customer experience, thereby extending the earlier work on customer service and online customer experience.

scholarly journals The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers

2018 ◽  
Vol 12 (1) ◽  
pp. 13
Author(s):  
Harisno Harisno ◽  
Deborah Herby
Keyword(s):  
Data Acquisition ◽  
Random Sample ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Validity And Reliability ◽  
Factors Affecting ◽  
Shopping Experience

The goals of this research are to analyze factors affecting buying interest of e-commerce customers residing in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi in Indonesia. A questionnaire is developed as the data acquisition instrument and is pretested by 30 respondents. The pretest is intended to evaluate the validity and reliability of the instrument. For the research, the data are collected from a random sample of 200 respondents. The research variables are ease of use, enjoyment, shopping experience, trust, promotion/advertising, and price. A structural equation model is established to assess the relations between the interested variables. As the results, the analysis shows that the factors of ease of use, promotion/advertising, and price significantly influence the buying interest. Meanwhile, the enjoyment, shopping experience, and trust do not affect the buying interest.

scholarly journals The COVID-19 Pandemic Impacting Household Food Dynamics: A Cross-National Comparison of China and the U.S.

2020 ◽  
Author(s):  
Zhengxia Dou ◽  
Darko Stefanovski ◽  
David Galligan ◽  
Margaret Lindem ◽  
Paul Rozin ◽  
...  
Keyword(s):  
Grocery Shopping ◽  
Household Food ◽  
Shopping Experience ◽  
National Comparison ◽  
Chinese Cohort ◽  
Clinically Significant ◽  
Purchasing Patterns ◽  
Supply Systems ◽  
Cross National

This cross-national survey-based study examined in real time how the COVID-19 pandemic impacted food-centric matters in 1,732 Chinese and 1,547 U.S. households during the stay-at-home directives. Both cohorts reported increased efficiency in use of food, families spending more time cooking and eating together, and more prudent use of food with less waste. Food purchasing patterns shifted from frequent trips to the store to dramatic increases in online ordering. A small proportion (11% Chinese, 2% U.S. respondents) reported clinically significant weight gains of >4.5 kg. Household food insecurity worsened, with large increases in people worrying about or experiencing food shortage. Collective grocery-shopping experience by survey respondents indicated that the functional stability of food supply systems remained steady. All food types were somewhat available, except for noticeably higher prices widely reported by the Chinese cohort. This study offers insights into future food patterns and sheds light on long-term questions for additional research about how people make decisions and food behavioral changes at times of crisis and the consequences thereafter.

scholarly journals Antecedents of word of mouth behaviour among female grocery shoppers in Iran

2017 ◽  
Vol 8 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Patricia Harris ◽  
Nasim Alsadat Khatami
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Future Research ◽  
Grocery Shopping ◽  
Relative Importance ◽  
Content Type ◽  
Factors Affecting ◽  
Grocery Retailing ◽  
Retail Managers ◽  
Practical Implications

Purpose The purpose of this paper is to report on research on the antecedents of word of mouth (WOM) behaviour among Iranian women in the context of grocery shopping. Design/methodology/approach Using a survey instrument, the authors empirically test the conceptual model of De Matos and Rossi. Findings This paper finds support for the model and finds satisfaction, commitment, loyalty, trust, perceived value and quality to be significant antecedents of WOM. Commitment is found to be the most significant predictor of WOM. Research limitations/implications This paper examines only factors affecting the initiation of positive WOM; future research should examine also drivers of negative WOM. The study sample consists of female shoppers at Tehran branches of one grocery retailer. There is scope to extend the research to shoppers of other grocery retailers and to other parts of Iran. Practical implications The findings provide useful insight for practitioners in identifying the relative importance of drivers of WOM. This research suggests that satisfaction is the weakest predictor of WOM, and therefore, it is dangerous for grocery retail managers to rely on customer satisfaction metrics as indicators of WOM initiation. Originality/value This research appears to be the first study of WOM in the context of Iranian grocery retailing, a sector which is both fast growing and undergoing structural change.

scholarly journals Consumer Online Purchase Decision and its Influencers in Uttrakhand: A Factor Analysis Method

2020 ◽  
Vol 8 (10S2) ◽  
pp. 90-99
Keyword(s):  
Factor Analysis ◽  
Security And Privacy ◽  
Analysis Method ◽  
Related Factors ◽  
Web Based ◽  
Factors Affecting ◽  
Online Purchase ◽  
Shopping Experience ◽  
Purchasing Behaviour ◽  
The Given

Research on various factors affecting web based purchasing behaviour has garnered a lot of attention over the last decade. This is largely because of tremendous growth of online shopping in India. As per a Google India report titled “Year in Search” there will be more than 650 million Indians on the web. Along these lines, Owing to this enormous development, the given examination centers around dismembering factors influencing client's electronic purchasing choice in chosen locale of Garhwal division of Uttrakhand. The information for this investigation was accumulated utilizing direct overview with the assistance of an organized poll. The respondents having earlier web based shopping experience were chosen from various locale of Garhwal Division of Uttrakhand. A 550 example outline was picked for interest, yet just 500 respondents restored the filled poll inside multi month of discharging. All factors for the survey were distinguished utilizing the writing on web based shopping. The information was broke down utilizing SPSS. The measurable systems of examination that were utilized for the given investigation incorporate Factor Analysis and ANOVA for distinguishing the variables influencing web based buying method just as the effect of those components on definite buying choice. The consequences of this investigation show that significantly 5 variables influence the internet buying choice to be specific Convenience, Security and Privacy, Product Related Factors, Service related elements, Website related components, Personal elements .Thus, The aftereffects of this examination give an important reference to the e-advertisers to comprehend the elements impacting shopper online buy choice.

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