scholarly journals A Study of Customer Relationship Management Application in Electronic Commerce Environment

2016 ◽  
Author(s):  
Ya-Qin Wang ◽  
Yu-Ming Song
Keyword(s):  
Electronic Commerce ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Management Application

Penerapan Customer Relationship Management (CRM) pada Aplikasi Pengiriman Pesan Instan Studi Kasus: WhatsApp, WeChat, Line, KakaoTalk

2014 ◽  
Vol 5 (1) ◽  
pp. 20-26
Author(s):  
Ellynia Ellynia ◽  
Viany Utami Tjhin
Keyword(s):  
Operating Systems ◽  
Customer Relationship Management ◽  
Mobile Application ◽  
Instant Messaging ◽  
Relationship Management ◽  
Ease Of Use ◽  
Customer Relationship ◽  
Good Relationship ◽  
Management Application ◽  
Index Terms

In establish good relationship with customer, companies need to have a good customer relationship management system as well. The purpose of this study is to explore the level of development of the use of instant messaging applications that are used for mobility of companies in establishing relationships with customers; and to investigate the factors considered important for the success of the mobility of companies in establishing relationships with their customers. In this study it was found that not all instant messaging application has a feature which serves to establish rapport with customers. The results showed some of the determinants of success in the utilization of instant messaging applications is the ease of use, target the most used mobile devices, operating systems most used by users, and mobile application user interface that is used. Index Terms - customer, relationship, management, application, messanging, instant

Design and Implementation of E-Commerce Recommendation System Based on Ontology Technology

2014 ◽  
Vol 978 ◽  
pp. 244-247 ◽  
Author(s):  
Yi Wang ◽  
Hao Yuan Ou ◽  
Jian Ming Zhang
Keyword(s):  
Customer Satisfaction ◽  
Electronic Commerce ◽  
Customer Relationship Management ◽  
Recommender System ◽  
Recommendation System ◽  
Effective Means ◽  
Relationship Management ◽  
Customer Relationship ◽  
Semantic Structure ◽  
Design And Implementation

Electronic commerce recommendation system can effectively retain customers, effective means to improve the electronic commerce system sales. This paper first analyzes the E-commerce recommender system based on ontology, and applies it to the clothing e-commerce website customer relationship management and personalized commodity recommendation; semantic structure through ontology has to commodity recommendation. The paper presents design and implementation of E-commerce recommendation system based on ontology technology so as to effectively improve customer satisfaction.

scholarly journals Use Of Customer Relationship Management Application For Credit Union

2019 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Samuel Manurung ◽  
Mufria J Purba
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Credit Union ◽  
Customer Relationship ◽  
Transaction Process ◽  
Savings And Loan ◽  
Management Application ◽  
Legal Entities

Cooperatives are legal entities based on the principle of kinship, which consist of all members of natural or legal persons for the welfare of their members. Where most people want to open a business, it has to have a lot of capital to keep the business from running or growing. Kabanjahe The majority of the population opens a shop to meet their daily needs. The existence of a savings and loan unit can help people in the Kabanjahe region to open a business to improve the economy of people in Kabanjahe. Therefore, we need a system that is very helpful in the cooperative's transaction process. The Customer Relationship Management (CRM) application can support the notification process and simplify the cooperative payment process. This research can help cooperatives and cooperative members to conduct transactions and help members with notification of the funds spent and the date of the last payment of the paper.

Customer Relationship Management- A Strategy for Success in Electronic Commerce

2011 ◽  
pp. 1686-1700
Author(s):  
Nils Madeja ◽  
Detlef Schoder
Keyword(s):  
Electronic Commerce ◽  
Customer Relationship Management ◽  
Large Scale ◽  
Relationship Management ◽  
Customer Relationship ◽  
Success Factor ◽  
Small Companies ◽  
Critical Success ◽  
German Speaking ◽  
The Impact

Customer relationship management (CRM) is a concept for increasing companies’ profitability by enabling them to identify and concentrate on their profitable customers. The term “electronic commerce customer relationship management” (ECCRM) refers to the application of CRM in electronic commerce, i.e., when business relationships are maintained via the Internet or World Wide Web. Previous studies on the effectiveness of ECCRM have often focused on the process level, technical aspects, or on marketing issues. Yet only little evidence has been reported for the impact of ECCRM on the company level. In this chapter we present the results from a large-scale empirical study investigating the impact of ECCRM on corporate success in electronic commerce. The study comprises 469 cases of general companies in the German-speaking market. We find that ECCRM is a critical success factor in electronic commerce, independent of companies’ time on the Web. It is especially critical for B2C and small companies.

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