scholarly journals Application of marketing management thinking in our higher education

2016 ◽  
Author(s):  
Zhiguo Fan ◽  
HaiJing Chai
Keyword(s):  
Higher Education ◽  
Marketing Management ◽  
Management Thinking

scholarly journals PENYULUHAN MANAJEMEN PEMASARAN YANG STRATEGIS DALAM PENGEMBANGAN YAYASAN NURUL IKHSAN

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 121
Author(s):  
Risza Putri Elburdah ◽  
Ugeng Budi Haryoko ◽  
Fauziah Septiani ◽  
Lucia Maduningtias ◽  
Edy Krisyanto
Keyword(s):  
Higher Education ◽  
Community Service ◽  
Foster Children ◽  
Skills Training ◽  
Academic Community ◽  
The Other ◽  
Marketing Management ◽  
Strategic Marketing ◽  
The Many ◽  
The Village

Community service (PKM) is an integral part of the Tri Dharma of Higher Education which in its implementation is inseparable from the other two dharmas, and involves all members of the academic community: lecturers, students, education staff and alumni. Through PKM the academic community can be present in the midst of the community.The location of Nurul Ihsan Foundation is sufficient to enter the village, so that not many people know of its existence. Even though the Foundation has been established since 1994. Besides educational activities (pesantren), Nurul Ihsan Orphanage also organizes skills training for foster children and the surrounding community to cultivate talents and provide them with certain skills for the future. The number of activities above, the need to continue to develop skills is a matter that has always been championed by the management of the Nurul Ihsan Orphanage Foundation and other institutions. To meet these needs, strategic marketing management counseling is carried out so that the name Nurul Ihsan Foundation is increasingly known to the wider community. It is hoped that more donors will continue to help fulfill the education of the students and orphans at the Nurul Iksan Foundation. One solution that resulted from this outreach was about marketing media and marketing personnel that must be owned by the Nurul Iksan Foundation. PKM with the title: "Counseling Strategic Marketing Management in the Development of the Nurul Iksan Foundation" in general went smoothly and impressively. The students and the foundation's management were very enthusiastic in listening to the explanation of the material provided. This is illustrated by the many questions raised and two-way discussions that occur. The enthusiasm continued when the session reviewed cases related to marketing media.Keywords: Marketting Management, Promotion Media ,Development.

scholarly journals Words and Silence in Job Mentoring

2021 ◽  
Vol 10 (1 (19)) ◽  
pp. 161-179
Author(s):  
Joaquin Solana ◽  
Carmen Ruiz-Viñals
Keyword(s):  
Higher Education ◽  
Professional Development ◽  
Working Relationships ◽  
Economic Sustainability ◽  
Individual Coaching ◽  
Production Models ◽  
Organize Work ◽  
The Impact ◽  
Workplace Creativity ◽  
Management Thinking

Today, economic sustainability is a social priority and it implies positive, rewarding, and creative relationships in the workplace. Creativity, innovation, and subjective welfare will remain extremely important for sustainable production models in an age of technological acceleration, ecological threats, and digital globalization. With the impact of the COVID-19 pandemic and the new ways to organize work, this is even more important. The basis for this is to be found in education, especially in secondary and higher education. Good mentoring is becoming essential in professional development; this activity is based on words and silence, using corporate and individual coaching tools to open new doors of creativity. Following Peter Drucker’s (1954) work in management thinking and the approach of positive psychologists, this paper presents a new concept of sustainable working relationships for the 21st century based on words and narratives.

scholarly journals Implikasi Citra Merek dalam Pemasaran Lembaga Pendidikan Islam Terhadap Hasil Rekrutmen Peserta Didik

2021 ◽  
Vol 26 (1) ◽  
pp. 21-37
Author(s):  
Harisatunisa Harisatunisa
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Brand Management ◽  
Brand Image ◽  
Student Recruitment ◽  
Marketing Management ◽  
Islamic Education ◽  
Educational Institutions

Higher number of students recruitment in Islamic Education Institutions is one indicator of an institution quality. Islamic educational institutions are currently required to be able to promote their institutions to expand the students’ recruitment. This paper aims to describe the implication of brand image in the promotion of Islamic educational institutions on student recruitment. The method used in this paper is literature review. Books, articles, websites, laws relating to brand image, brand management, higher education and marketing management are collected, read, compared, and analyzed to identify the roles of brand image in promoting the Islamic educational institutions. The results of this study indicate that there are three implications of brand image in the promotion of Islamic educational institutions on student recruitment: brand image is strengthening the position of Islamic educational institutions, brand image is illustrating the effectiveness of the institution, and the brand image can be used as a reference in designing the institution identity.

Executive Insights: Changing Dimensions of International Marketing Management—The New Realities

1993 ◽  
Vol 1 (3) ◽  
pp. 93-103 ◽  
Author(s):  
William Lazer
Keyword(s):  
International Marketing ◽  
Marketing Management ◽  
Societal Issues ◽  
Current Trends ◽  
The Future ◽  
Marketing Activities ◽  
Major Transformation ◽  
Management Thinking

International marketing is now in the midst of a major transformation that, in the next 15 to 20 years, will reshape and restructure concepts, approaches, and operations. International marketing management thinking may well be turned upside down, as fundamental precepts are challenged, a new mindset evolves, and marketing's international thrust comes of age. International concerns will move to the forefront of business, with government and societal issues transforming the management of marketing activities. The author offers some perspectives on the future of international marketing practices based on some current trends.

scholarly journals Artificial Intelligence for University Marketing

2021 ◽  
Author(s):  
Irina Alyoshina
Keyword(s):  
Artificial Intelligence ◽  
Higher Education ◽  
Marketing Management ◽  
Digital Marketing ◽  
University Marketing

Artificial intelligence (AI) is embedded in digital marketing technologies and so facilitates the development of university marketing management. The article discusses digital globalization trends and factors influential for AI deployment in higher education.

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