scholarly journals The Influence of User Network Environment on Reward Sharing Behavior in Social Media

Author(s):  
Bing Guo
2018 ◽  
Vol 61 (2) ◽  
pp. 157-177 ◽  
Author(s):  
Chang-Dae Ham ◽  
Joonghwa Lee ◽  
Jameson L Hayes ◽  
Young Han Bae

Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem. However, little is known about what motivates sharing in the ecosystem as opposed to specific media contexts. Present research explores multiplatform consumers’ general sharing motivations and examines how those motivations, in conjunction with social relationships, influence sharing behavior across social media platforms. First, four focus group interviews were conducted to identify general social media sharing motivations of multiplatform consumers. Employing an online survey ( N = 249), four dimensions comprised of 31 sharing motivation items were identified: social presence, social conversation, easy connection, and self-management. Applying a theory of reasoned action and social exchange theory approach, we conducted a second online survey ( N = 342) to elaborate on our findings in terms of multidimensionality and interdependency among the influencing factors on social sharing behavior. Social conversation exhibited the strongest relationship with attitude toward sharing, whereas self-management was negatively related to the social norm, which, in turn, was negatively associated with sharing intention. Findings and implications are discussed.


2020 ◽  
Author(s):  
Sagit Bar-Gill ◽  
Yael Inbar ◽  
Shachar Reichman

The digitization of news markets has created a key role for online referring channels. This research combines field and laboratory experiments and analysis of large-scale clickstream data to study the effects of social versus nonsocial referral sources on news consumption in a referred news website visit. We theorize that referrer-specific browsing modes and referrer-induced news consumption thresholds interact to impact news consumption in referred visits to an online newspaper and that news sharing motivations invoked by the referral source impact sharing behavior in these referred visits. We find that social media referrals promote directed news consumption—visits with fewer articles, shorter durations, yet higher reading completion rates—compared with nonsocial referrals. Furthermore, social referrals invoke weaker informational sharing motivations relative to nonsocial referrals, thus leading to a lower news sharing propensity relative to nonsocial referrals. The results highlight how news consumption changes when an increasing amount of traffic is referred by social media, provide insights applicable to news outlets’ strategies, and speak to ongoing debates regarding biases arising from social media’s growing importance as an avenue for news consumption. This paper was accepted by Anandhi Bharadwaj, information systems.


2013 ◽  
Vol 4 (1) ◽  
pp. 28-31 ◽  
Author(s):  
Barbara Wilson-Clay ◽  
Karleen D. Gribble

Editor’s note: One of the editorial goals for Clinical Lactation was to provide a forum where IBCLCs could respectfully discuss emerging, and sometimes controversial, issues that arise in our field. The issue of peer-to-peer milk sharing is one such issue. Social media has greatly facilitated this practice. Given the rise in milk-sharing behavior, it is appropriate for IBCLCs to acknowledge its existence, understand why it occurs, and decide on an appropriate course of action. This article presents a roundtable discussion of Karleen Gribble’s recent article, Biomedical Ethics and Peer-to-Peer Milk Sharing.


2021 ◽  
Vol 33 (5) ◽  
pp. 180-203
Author(s):  
Ying Hong ◽  
Meng Wan ◽  
Zheng Li

Studies have focused on elucidating the sharing behavior of media users. However, few studies have specifically investigated users' health information sharing behavior in the social media context, especially WeChat. This study proposes a theoretical research model that integrates social capital and user gratification with the theory of planned behavior to explore health information sharing behavior of WeChat users. Based on online survey data collected from 616 WeChat users, correlation analysis and structural equation modeling were sequentially performed. It was found that both social capital and gratification factors play important roles in influencing WeChat users' health information sharing. Social interaction, acting both as social capital and gratification factor directly and indirectly generated positive effects on health information sharing intention. In conclusion, this study revealed the key determinants of health information sharing intention among WeChat users and examined the mediation effects to effectively understand users' health information sharing behavior.


Author(s):  
Mehrdad Koohikamali ◽  
Anna Sidorova

Aim/Purpose: In the light of the recent attention to the role of social media in the dissemination of fake news, it is important to understand the relationship between the characteristics of the social media content and re-sharing behavior. This study seeks to examine individual level antecedents of information re-sharing behavior including individual beliefs about the quality of information available on social network sites (SNSs), attitude towards SNS use and risk perceptions and attitudes. Methodology: Testing the research model by data collected through surveys that were adminis-tered to test the research model. Data was collected from undergraduate students in a public university in the US. Contribution: This study contributes to theory in Information Systems by addressing the issue of information quality in the context of information re-sharing on social media. This study has important practical implications for SNS users and providers alike. Ensuring that information available on SNS is of high quality is critical to maintaining a healthy user base. Findings: Results indicate that attitude toward using SNSs and intention to re-share infor-mation on SNSs is influenced by perceived information quality (enjoyment, rele-vance, and reliability). Also, risk-taking propensity and enjoyment influence the intention to re-share information on SNSs in a positive direction. Future Research: In the dynamic context of SNSs, the role played by quality of information is changing. Understanding changes in quality of information by conducting longitudinal studies and experiments and including the role of habits is necessary.


2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Maithili Deshpande ◽  
Kevin A Look

Background: Despite established screening guidelines, breast cancer screening rates are below targeted goals. Pharmacists and other health care providers can promote breast cancer screening using tools such as social media. However, little is known about the use of social media among the breast cancer screening eligible population. Objective: To describe the health information sharing behavior using social media of the breast cancer screening eligible population, and to identify if sharing health information on social media was associated with breast cancer screening. Methods and materials: Data from the 2013 Health Information National Trends Survey were analyzed using descriptive statistics and bivariate logistic regression to evaluate the association between sharing health information on social media and receipt of a mammogram. Results: Women sharing health information via social media were significantly younger than those who did not. A significantly higher percentage of Hispanics (17.8%) and other races (27.0%) chose to share health information on social media compared to African Americans (8.6%) and Whites (12.9%). Mammogram rates did not differ based on social media health information sharing habits. Conclusion: Race and age differences were noted in health information sharing behavior. No association was found between health information sharing behavior and breast cancer screening. Conflict of Interest We declare no conflicts of interest or financial interests that the authors or members of their immediate families have in any product or service discussed in the manuscript, including grants (pending or received), employment, gifts, stock holdings or options, honoraria, consultancies, expert testimony, patents and royalties   Type: Original Research


Author(s):  
Fabio Giglietto ◽  
Nicola Righetti ◽  
Giada Marino

Social media, as many scholars have shown, can be used to influence political behavior through coordinated disinformation campaigns in which participants pretend to be ordinary citizens. With a specific reference to Facebook, a recent study has spotlighted patterns of coordinated activity aimed at fueling online circulation of specific news stories before the 2018 and 2019 Italian elections, an activity called by the authors “Coordinated Link Sharing Behavior” (CLSB). More precisely, CLSB refers to the coordinated shares of the same news articles in a very short time by networks of entities composed by Facebook pages, groups and verified public profiles. The uncertainty related to the coronavirus outbreak is a unique chance for malicious actors to leverage the anxiety of online publics to reach their goals, filling the information void with problematic content. Considering the association between coordination, media manipulation, and problematic information, the entities involved in coordinated online activities represent a privileged perspective on these phenomena. Thus, against the backdrop of the literature and the already conducted studies, this proposal will discuss Coordinated Link Sharing Behavior in the context of the coronavirus outbreak informational void, analyzing network mutations over time and the content strategies used to exploit the ambiguity associated with the topic.


2021 ◽  
Author(s):  
Xuejie Yang ◽  
Bin Ding ◽  
Xiaoyu Wang ◽  
Dongxiao Gu ◽  
Changyong Liang ◽  
...  

BACKGROUND The extensive use of social media enables crowdfunding information to spread to a wider extent. Therefore, understanding people’s psychological motivation to help others becomes a critical issue. OBJECTIVE We focus on the sharing behaviors of medical crowdfunding initiations on social media and aims to investigate the psychological motivational factors contribute to people’s sharing behaviors. METHODS Based on the theory of interpersonal behavior, a model was developed to examine the factors that influence people’s intention and actual sharing behaviors of medical crowdfunding on social media. The model was tested empirically using lagged data from 363 Chinese participants. RESULTS The results show that altruism (β = 0.11, p < .05), warm glow (β = 0.45, p < .001), relationship orientation (β = 0.12, p < .05), and perceived information credibility (β = 0.21, p < .001) are antecedents of intention to share of medical crowdfunding information. Inter-dependency between altruism and warm glow such that altruism is positively related to warm glow (β = 0.59, p < .001). Intention to share information (β = 0.59, p < .001), habit (β = 0.29, p < .001), and facilitating conditions (β = 0.15, p < .01) positively impact actual sharing behaviors of medical crowdfunding information. Our results also reveal no moderating effects of facilitating conditions (β = 0.08, p > .05) and habits (β = -0.03, p > .05) in the relationship between crowdfunding information sharing intention and actual sharing behavior. CONCLUSIONS This study develops a theoretical model that explains people's intention to share crowdfunding information. Findings have theoretical values for researchers as well as practical values for medical crowdfunding initiator and the platform designer.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miyea Kim ◽  
Mina Jun ◽  
Jeongsoo Han

PurposeThe purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect that individuals’ self-connection to social media has on information sharing through self-efficacy and the effect of social-connection on information sharing through empathy.Design/methodology/approachA survey questionnaire was developed and distributed to social media users from general participants in the Republic of Korea. A total of 824 valid responses were obtained. Hypotheses were tested using structural equation modeling and applying SmartPLS 3.0.FindingsThe result indicated that individuals are motivated to share information through self-connection and social connection. Furthermore, the mediation analysis revealed that the effect of self-connection on information sharing in social media is mediated by self-efficacy. Also, social connection will increase information sharing not only directly but also indirectly through its positive effect on empathy.Originality/valueThe authors focused on the basic needs of humans and tried to reveal the relationship between human needs and motivational beliefs, which are self-efficacy and empathy, and information sharing behavior on social media. Through the individual's fundamental needs that social media can satisfy, individuals will gain positive psychological benefits through using social media. This study considered what psychological benefits social media can provide.


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