scholarly journals Study on The Brand Marketing Strategy of qCarpenter Tan q

2018 ◽  
Author(s):  
Xiaowen Zhou
Keyword(s):  
Marketing Strategy ◽  
Brand Marketing

Analysis of Cigarette Rolling Brand Marketing Strategy Under the New Normal of Tobacco Economy

2021 ◽  
Vol 7 (5) ◽  
pp. 3462-3469
Author(s):  
Fan Enze
Keyword(s):  
Marketing Strategy ◽  
Competitive Advantages ◽  
New Normal ◽  
Strategy System ◽  
Brand Building ◽  
Brand Construction ◽  
Brand Marketing ◽  
Cigarette Brand ◽  
Pricing Power ◽  
Selling Point

Objectives: In order to study the communication channels and modes of tobacco brands, cigarette rolling brand marketing strategy under the new normal of tobacco economy is researched in this paper. Methods: T city is selected as the research sample of cigarette brand construction and marketing. Through the analysis of the current situation of T City, this paper puts forward the guiding ideology of cigarette cultivation, and puts forward the basic strategy system of brand marketing. Results: Brand building is a scientific process. The tobacco industry must avoid brand building speculation, because the opportunity cost of brand reconstruction is huge, and there is a risk of completely losing market dominance. The foundation of brand building is to convert the buying point with zero cost selected by target customers into the selling point of products to obtain pricing power. Conclusion: The advantages of tobacco brand’s own products should be transmitted to target customers through planning from three aspects: the first is to clarify the competitive advantages of its own products; the second is to refine the core value of the brand; the third is the dissemination of brand positioning.

scholarly journals The impact of the COVID-19 pandemic on the shopping behaviour of customers of selected global brand marketing strategy

2021 ◽  
Vol 129 ◽  
pp. 02020
Author(s):  
David Vrtana
Keyword(s):  
Marketing Strategy ◽  
External Environment ◽  
Value Added ◽  
Shopping Behavior ◽  
Behavioral Characteristics ◽  
Purchasing Behavior ◽  
Global Brand ◽  
Brand Marketing ◽  
The Right ◽  
The Impact

Research background: Research will highlight the impact of the COVID-19 pandemic on Mc Donald’s brand marketing strategy. In the research, we will analyze the internal and external environment of the global brand. We will find out how the current pandemic situation has affected the customer shopping behavior of the global brand Mc Donald’s. Purpose of the article: In this article, we point out the importance of analyzing customers’ shopping behavior before and during a pandemic. We identify differences in shopping behavior before and during a pandemic. We will confirm whether our research identifies differences in the behavioral characteristics of the global brand’s shopping behavior in terms of differences and penetration. Methods: We used the methods of analysis, synthesis, comparison and generalization to assess the theoretical assumptions of purchasing behavior and marketing strategy. By comparison and generalization, we compare the financial performance of the brand during the COVID-19 pandemic. We will evaluate its significance in relation to shopping behavior. We will also use an analysis of the internal and external environment to identify the right marketing strategy for the global Mc Donald’s brand. Subsequently, we compare the results and identify the possibilities of adapting the marketing strategy with respect to purchasing behavior before and during the COVID-19 pandemic. Findings & Value added: We will point out the importance of the shopping behavior of Mc Donald’s global brand customers before and during the pandemic. We will find out how customers’ shopping behavior has changed and we will identify this change to the marketing strategy.

Simulation Analysis on the Delay of Clock Synchronization Algorithm Based on Adaptive Fuzzy Control Technology

2014 ◽  
Vol 539 ◽  
pp. 948-952
Author(s):  
Si Ying Li
Keyword(s):  
Marketing Strategy ◽  
Knowledge Economy ◽  
Simulation Analysis ◽  
Clock Synchronization ◽  
Adaptive Fuzzy Control ◽  
Knowledge Based ◽  
Knowledge Based Economy ◽  
Strategy Model ◽  
Brand Marketing ◽  
Wide Availability

The knowledge economy is knowledge-based economy, which is a new type of vibrant economic form, and brand marketing is the core of business development. Because our country is being in the economic system in-between period, we need through the development and construction to boost domestic demand, so in the era of knowledge economy, brand building has become particularly important. Through the analysis of the knowledge economy innovation structure, this paper puts forward own brand marketing strategys marketing model, namely combined with the clock information transmission and working mechanism optimization PTP clock node model to construct the rand marketing strategy model. In order to verify the practicability of the model, we have built network simulation structure and made simulation of synchronous networking accuracy test based on FTP data flow. The results show that the model has strong practicability and wide availability. Its idea applied in the research of brand marketing strategy in knowledge economy era has the advantages that are not available in other model.

scholarly journals Marketing Strategy Analysis of the Palace Museum

2019 ◽  
Vol 3 (2) ◽  
pp. 16
Author(s):  
Qi Wang ◽  
Huan Liu ◽  
Kaiyi Liu
Keyword(s):  
Marketing Strategy ◽  
Strategy Analysis ◽  
Marketing Environment ◽  
Cultural Innovation ◽  
Brand Marketing

The development of cultural innovation is benefcial for museums to give full play to their cultural advantages and improve their economic benefts, accordingly forming a virtuous circle. This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum, hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.

scholarly journals Optimization of Brand Marketing Strategy of Intelligent Technology under the Background of Artificial Intelligence

2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Yishu Liu ◽  
Weixiong Chen
Keyword(s):  
Artificial Intelligence ◽  
Growth Rate ◽  
Marketing Strategy ◽  
Market Competition ◽  
Internet Technology ◽  
Smart Technology ◽  
Product Price ◽  
Technology Products ◽  
Brand Marketing ◽  
Intelligent Technology

With the progress of Internet technology and the rapid development of artificial intelligence, intelligent technology products rapidly grow up. However, influenced by many factors, the marketing status of this kind of products in recent years is not ideal, for example, big data leakage and other issues. Especially in recent years, because of the greater market competition, the marketing of intelligent technology brands is facing greater problems. The purpose of this study is to analyze the current situation of brand marketing of intelligent technology under the background of artificial intelligence and propose the optimization strategy of brand marketing of such products, so as to promote the continuous improvement of brand marketing effect of intelligent technology. Based on artificial intelligence and the concept of brand marketing, through intelligent technology brand marketing investigation and experiment, the intelligent technology brand marketing status and current problems are analyzed; from marketing, product type, and product price, three angle analysis of the factors that influence the marketing and Internet marketing, product quality, product pricing, and product development is put forward from the four angles of specific strategy of optimization of smart technology products’ brand marketing. The experimental results show that the year-on-year growth rate of smart technology brand turnover is decreasing at the present stage. The increase rate of the turnover in 2019 is only 3.24%, far lower than that in 2015, and the growth rate of the turnover decreases by about 33%. At present, there are many problems in the marketing strategy of intelligent technology brands, and the optimization of marketing strategy is an urgent problem to be solved.

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