selling point
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2021 ◽  
pp. 64-90
Author(s):  
Gordon Braxton

The massive levels of sexual violence that are present today must have a source. Chapter 2 posits that male socialization is a primary contributor to male-perpetrated violence. Few would deny that a male socialization exists but it is rare to examine it. Readers are encouraged to help boys identify those aspects of manhood that negatively influence their lives, and the author shares some concerns about male cultures that boys have expressed to him. The toolbox for recruiters of boys is expanded as freedom from male stereotypes is suggested as a major selling point for boys that challenge traditional male training.


2021 ◽  
Author(s):  
Masahiko Shimada

Everyone is anxious that the form of eating and drinking will change drastically due to the pandemic. The immediate challenge is how to overcome the harsh reality of the rush of restaurant closures, but the chance of survival may be found unexpectedly in the black market. Large-capital sushi chains, izakaya chains, family restaurants, and First Foods are also shrinking. Privately owned restaurants have been forced to withdraw before the epidemic spread, but large capital has also been hit hard. Which is faster, to regenerate or restart? Private restaurants with weak capital will soon collapse, but the selling point is the lightness of the footwork that can be rebuilt immediately. It seems that minimalism is likely to become the standard in the post-Corona era


Healthcare ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 1684
Author(s):  
Leonie Goelz ◽  
Holger Arndt ◽  
Jens Hausmann ◽  
Christian Madeja ◽  
Sven Mutze

Background: Teleradiology has the potential to link medical experts and specialties despite geographical separation. In a project report about hospital-based teleradiology, the significance of technical and human factors during the implementation and growth of a teleradiology network are explored. Evaluation: The article identifies major obstacles during the implementation and growth of the teleradiology network of the Berlin Trauma Hospital (BG Unfallkrankenhaus Berlin) between 2004 and 2020 in semi-structured interviews with senior staff members. Quantitative analysis of examination numbers, patient numbers, and profits relates the efforts of the staff members to the monetary benefits and success of the network. Identification of qualitative and quantitative factors for success: Soft and hard facilitators and solutions driving the development of the national teleradiology network are identified. Obstacles were often solved by technical innovations, but the time span between required personal efforts, endurance, and flexibility of local and external team members. The article describes innovations driven by teleradiology and hints at the impact of teleradiology on modern medical care by relating the expansion of the teleradiology network to patient transfers and profits. Conclusion: In addition to technical improvements, interpersonal collaborations were key to the success of the teleradiology network of the Berlin Trauma Hospital and remained a unique feature and selling point of this teleradiology network.


2021 ◽  
pp. 179-194
Author(s):  
Mickaël Dupré ◽  
Patrick Gabriel ◽  
Gaëlle Boulbry

Author(s):  
Lee Iskander

People who are nonbinary—one of many kinds of trans identity that do not fit neatly within a man/woman binary—face particular challenges when seeking employment in P–12 schools, which have historically been places where rigid gender norms are strictly enforced. This paper draws on semistructured interviews conducted in 2018 to explore how 16 nonbinary educators navigated the process of finding, securing, and keeping jobs in Canadian and American schools. I found that most participants were concerned about securing a job or potentially losing their job or their safety at work because others might be inhospitable to their gender identity or expression. At the same time, participants had strategies to ensure that they found and kept jobs they were comfortable with, such as investigating a school’s support for queer and trans people, forging positive relationships with administrators and staff, and presenting their gender in particular ways during the hiring process. This study illustrates the limitations of individualistic, tokenizing forms of trans inclusion and reveals the continued prevalence of gender normativity in schools, despite a rapidly shifting gender landscape. While trans inclusion, at least on the surface, may be a selling point for some schools, trans people continue to face barriers when the underlying structures that privilege White, middle-class, cisgender, and heteronormative gender expression remain intact. I argue that, if trans people are to be fully supported in the education workplace, an intersectional and broadly transformative approach to gender justice is necessary.


Dharma LPPM ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Aziz Rivai ◽  
Ajeng Wahyuni

Brumbun village is a village located in Wungu sub-district, Madiun district, where the village is located at the eastern end near the slopes of the mountains of Madiun City. The place is still beautiful and is flanked by two streams of water originating from the mountains and has a very open, skilled community, accepts input and likes to work together. making this place rich in potential assets. Its abundant and unspoiled natural wealth makes this village dubbed a tourist village that is visited for family vacations and learning facilities. There are many plants that thrive in the village, including those with herbal nuances. Based on the survey, it was found that herbal plants such as moringa leaves and katuk leaves were unfortunately left unattended. Villagers only cultivate plants that are easy to process, such as cassava, tales and rice. Departing from personal assets and the many herbal plants that grow in the village as well as encouragement from the village government. So, the need for training on the manufacture of this herbal food is done. After the training was carried out, the response was positive and the enthusiasm of the PKK women showed that the training was very acceptable, the enthusiasm of the PKK women in the training made the training event run smoothly from start to finish. The evaluation results show that PKK mothers are able to do well. Even so, there is still a need for more assistance related to how to get perfect results and have a selling point.


2021 ◽  
pp. 49-78
Author(s):  
Alexandra M. Apolloni

Sandie Shaw’s singing was inconsistent: often breathy, out of tune, and uncertain. Reception of her performances reveals that, to listeners and critics, these qualities made her seem like an ordinary girl navigating the path to adulthood. For Shaw, ordinariness was a selling point, a crucial part of her performing persona. This chapter examines what it meant for Sandie Shaw to sound “ordinary,” and how the sound of ordinariness was part of a performance of whiteness. The chapter opens with discussion of the sound of Shaw’s voice in the context of adolescent vocal change and the conflicting implications of emotional expression. This discussion then informs readings of a series of episodes in Shaw’s career: her early career appearance on the TV program Shindig!, her 1967 Eurovision performances and the controversy regarding her respectability that informed them, her 1968 TV program The Sandie Shaw Supplement, and, finally, her 1969 self-produced cover record Reviewing the Situation.


2021 ◽  
Vol 13 (22) ◽  
pp. 12340
Author(s):  
Nicolas Schoof ◽  
Anita Kirmer ◽  
Jakob Hörl ◽  
Rainer Luick ◽  
Sabine Tischew ◽  
...  

The multiple land use of agricultural areas is a building block for increased land use efficiency. Unlike monoculture, integrated crop–livestock systems optimally improve ecosystem services, making it an important field of research and application for adapting land use and food systems that have sustainability deficits. The integration of sheep in viticulture production is described as a promising example of an integrated crop–livestock system. While some studies of the integration of sheep into vineyards are already available for other parts of the world, there is still no research on its implementation in Central European viticulture systems. In order to fill this gap of knowledge, we conducted standardized interviews with 34 winegrowers who already graze sheep in their vineyards. The method allowed a wider overview of the implementation of the integrated crop-livestock system than would have been possible with other approaches. Furthermore, the authors kept sheep in their own vineyard for three years to evaluate the statements of the survey participants. The period during which sheep graze in vineyards is quite heterogeneous in Central Europe. Some farms use sheep only during vine dormancy; others also let sheep graze during a certain period in summer. There are also viticulture training systems where grazing is almost continuously possible. In Central Europe, summer grazing normally requires operational adjustments such as lifting the wires of the training system and branches of the vine; otherwise, the vines could be damaged. This option seems to be tailored to the training system in use. Some interviewees mentioned that sheep not only use the accompanying vegetation as fodder and therefore control the undervine growth, but in some cases, they were also able to replace other work processes, such as defoliating the grape zone or cleaning undesired vine shoots near the ground. However, a high additional workload due to livestock keeping was also mentioned by some survey participants. Some of the interviewees cooperate with shepherds, which could help to solve this challenge. Finally, we summarize possible opportunities and risks of this integrated crop–livestock system. Integrating sheep in vineyards seems to be quite feasible in the period of vine dormancy, whereas more information and considerably more effort is needed to integrate sheep during the vegetation period. Further research is needed to answer open questions especially for the necessary adaptions of the common vine training system or the implementation of alternative systems more suitable to combine with livestock keeping. Some practitioners found opportunities to merchandize the use of sheep in wine sales. This potentially unique selling point could be a solution for a broader consideration of sheep in vineyards.


K ta Kita ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 150-157
Author(s):  
Agnes Emmilia Eka Rosanti

I did my internship in Petra Language Center. The Products of PLC are English Language Center, Mandarin Language Center, Japanese Language Center, French Language Center, and Dutch Language Center. For English Language Center, it has other courses and it will be explained in Creative Thesis. The target market is children, teenagers, and general adults who want to enhance their foreign language skill. The competitors of PLC are Ubaya Language Center and Unesa Language Center.  The main problem of PLC is that the customers do not know where to go to get the information. The solution to this problem is to make a website. Website is a right tool for PLC because it is accessible and it provides the specific information about courses in PLC. The benefits of PLC website are to increase sales and profit, to expand its market, and to build the relationship with the customers. Keywords : promotional tool, website, unique selling point


2021 ◽  
Vol 6 (10) ◽  
pp. 567-591
Author(s):  
Loretta Kainary Hutapea ◽  
Amilia Wulansari

The purpose of this study is to present the appropriate marketing communication strategy for a film based on the marketing mix and communication mix strategy. Promotion is considered to be the most important sector in film where it is also determined as the first stage to introduce the new release film to the audiences. Therefore, promotions are used by the home production as a tool to provide the film information that aimed to create the public awareness towards the film and decide to watch it in cinema without taking the risk of being unsatisfied. The study will be in the form of a study case taking the well-known Indonesian film “Laskar Pelangi” as the object research. The methods that used are a descriptive qualitative approach through research, observation, and interview with the publicist team of Laskar Pelangi film. The finding shows that PT Miles Films as the home production of Laskar Pelangi using the Integrated Marketing Communication (IMC) such as advertising, direct marketing, sponsorship marketing, exhibitions, point of sale and merchandising, and Word of Mouth (WOM) by considering its target consumer which is the family and Laskar Pelangi novel’s reader. Furthermore, the company use the Unique Selling Point (USP) in terms of casting, producer, director, and also the moral value of the film affecting to improve the interest and consumer’s desire to watch the film. The overall research documents that for the film industry to perform well, the company needs to define the marketing tools based on the target market.


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