scholarly journals Marketing Strategy Analysis of the Palace Museum

2019 ◽  
Vol 3 (2) ◽  
pp. 16
Author(s):  
Qi Wang ◽  
Huan Liu ◽  
Kaiyi Liu
Keyword(s):  
Marketing Strategy ◽  
Strategy Analysis ◽  
Marketing Environment ◽  
Cultural Innovation ◽  
Brand Marketing

The development of cultural innovation is benefcial for museums to give full play to their cultural advantages and improve their economic benefts, accordingly forming a virtuous circle. This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum, hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.

Analysis of Cigarette Rolling Brand Marketing Strategy Under the New Normal of Tobacco Economy

2021 ◽  
Vol 7 (5) ◽  
pp. 3462-3469
Author(s):  
Fan Enze
Keyword(s):  
Marketing Strategy ◽  
Competitive Advantages ◽  
New Normal ◽  
Strategy System ◽  
Brand Building ◽  
Brand Construction ◽  
Brand Marketing ◽  
Cigarette Brand ◽  
Pricing Power ◽  
Selling Point

Objectives: In order to study the communication channels and modes of tobacco brands, cigarette rolling brand marketing strategy under the new normal of tobacco economy is researched in this paper. Methods: T city is selected as the research sample of cigarette brand construction and marketing. Through the analysis of the current situation of T City, this paper puts forward the guiding ideology of cigarette cultivation, and puts forward the basic strategy system of brand marketing. Results: Brand building is a scientific process. The tobacco industry must avoid brand building speculation, because the opportunity cost of brand reconstruction is huge, and there is a risk of completely losing market dominance. The foundation of brand building is to convert the buying point with zero cost selected by target customers into the selling point of products to obtain pricing power. Conclusion: The advantages of tobacco brand’s own products should be transmitted to target customers through planning from three aspects: the first is to clarify the competitive advantages of its own products; the second is to refine the core value of the brand; the third is the dissemination of brand positioning.

scholarly journals The impact of the COVID-19 pandemic on the shopping behaviour of customers of selected global brand marketing strategy

2021 ◽  
Vol 129 ◽  
pp. 02020
Author(s):  
David Vrtana
Keyword(s):  
Marketing Strategy ◽  
External Environment ◽  
Value Added ◽  
Shopping Behavior ◽  
Behavioral Characteristics ◽  
Purchasing Behavior ◽  
Global Brand ◽  
Brand Marketing ◽  
The Right ◽  
The Impact

Research background: Research will highlight the impact of the COVID-19 pandemic on Mc Donald’s brand marketing strategy. In the research, we will analyze the internal and external environment of the global brand. We will find out how the current pandemic situation has affected the customer shopping behavior of the global brand Mc Donald’s. Purpose of the article: In this article, we point out the importance of analyzing customers’ shopping behavior before and during a pandemic. We identify differences in shopping behavior before and during a pandemic. We will confirm whether our research identifies differences in the behavioral characteristics of the global brand’s shopping behavior in terms of differences and penetration. Methods: We used the methods of analysis, synthesis, comparison and generalization to assess the theoretical assumptions of purchasing behavior and marketing strategy. By comparison and generalization, we compare the financial performance of the brand during the COVID-19 pandemic. We will evaluate its significance in relation to shopping behavior. We will also use an analysis of the internal and external environment to identify the right marketing strategy for the global Mc Donald’s brand. Subsequently, we compare the results and identify the possibilities of adapting the marketing strategy with respect to purchasing behavior before and during the COVID-19 pandemic. Findings & Value added: We will point out the importance of the shopping behavior of Mc Donald’s global brand customers before and during the pandemic. We will find out how customers’ shopping behavior has changed and we will identify this change to the marketing strategy.

Simulation Analysis on the Delay of Clock Synchronization Algorithm Based on Adaptive Fuzzy Control Technology

2014 ◽  
Vol 539 ◽  
pp. 948-952
Author(s):  
Si Ying Li
Keyword(s):  
Marketing Strategy ◽  
Knowledge Economy ◽  
Simulation Analysis ◽  
Clock Synchronization ◽  
Adaptive Fuzzy Control ◽  
Knowledge Based ◽  
Knowledge Based Economy ◽  
Strategy Model ◽  
Brand Marketing ◽  
Wide Availability

The knowledge economy is knowledge-based economy, which is a new type of vibrant economic form, and brand marketing is the core of business development. Because our country is being in the economic system in-between period, we need through the development and construction to boost domestic demand, so in the era of knowledge economy, brand building has become particularly important. Through the analysis of the knowledge economy innovation structure, this paper puts forward own brand marketing strategys marketing model, namely combined with the clock information transmission and working mechanism optimization PTP clock node model to construct the rand marketing strategy model. In order to verify the practicability of the model, we have built network simulation structure and made simulation of synchronous networking accuracy test based on FTP data flow. The results show that the model has strong practicability and wide availability. Its idea applied in the research of brand marketing strategy in knowledge economy era has the advantages that are not available in other model.

scholarly journals Global experience of applying marketing strategies

2021 ◽  
pp. 64-72
Author(s):  
M. Zh. Konyrbekov ◽  
I. Ketebayev ◽  
A. B. Imashev ◽  
G. I. Abayeva
Keyword(s):  
Strategic Planning ◽  
Marketing Strategy ◽  
Continuous Monitoring ◽  
Marketing Strategies ◽  
Economic Conditions ◽  
Marketing Environment ◽  
Internal Resources ◽  
External Conditions ◽  
Strategic Balance ◽  
And Control

The article discusses the world experience in the formation and development of a marketing strategy. The strategy is designed to ensure the most complete and efficient use of both the internal resources of the company and the possibilities of the external marketing environment. At the same time, any successful strategy is based on continuous monitoring of the market in order to promptly respond to changing conditions. Thus, in order to maintain and increase the company's share in the market, it is important not only to have a competent marketing strategy, but also to diversify it immediately when economic conditions change. The main criterion for choosing strategies for the enterprise is the use of internal capabilities, depending on the emerging external conditions. The most important role in solving the strategic tasks of the organization is played by strategic planning, which refers to the process of developing and maintaining a strategic balance between the goals and capabilities of the organization in a changing market environment. The purpose of strategic planning is to determine the most promising areas of the organization's activities that provide the highest income at the lowest cost. “Strategic planning is an integral part of the broader concept of “strategic management”. In management, four of its generalized functions are usually distinguished – planning, organization, motivation and control”.

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals Marketing Strategy Analysis of RT-Mart Supermarket Under the Background of Epidemic Situation

2021 ◽  
Vol 8 (8) ◽  
pp. 9-14
Author(s):  
Junyan Du ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Model Analysis ◽  
Current Situation ◽  
Force Model ◽  
Strategy Analysis ◽  
Existing Problems ◽  
Safeguard Measures ◽  
Weak Points

This paper takes the RT-Mart supermarket under the background of epidemic as the research object, analyzes the current situation of online and offline operation, and finds out the existing problems. Through SWOT analysis and Porter five force model analysis, the paper discusses the challenges that the supermarket of RT-mart is facing at present. And through two questionnaires, we can find the weak points of marketing in RT-Mart more accurately. According to this, we put forward constructive suggestions and some safeguard measures.

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