L’étiquetage environnemental et social : Quel intérêt pour valoriser l’huile d’olive espagnole en France?
Keyword(s):
From a perspective of valorization of the Spanish olive oil at the international market, this research tries to determine the benefits of adopting environmental and social labeling of the product. Findings from a qualitative study performed to French consumers, using the Scenario method, confirm that the Spanish olive oil is perceived as a lower quality. Environmental and/or social labeling, through institutional certification, could help to improve the perceived country’s image.
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2003 ◽
Vol 6
(2)
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pp. 119-132
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2003 ◽
Vol 14
(3)
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pp. 35-55
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2016 ◽
Vol 23
(2)
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pp. 186-205
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1990 ◽
Vol 48
(3)
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pp. 568-569
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1998 ◽
Vol 62
(9)
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pp. 660-665
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