EFEK E-WORD OF MOUTH (E-WOM) TERHADAP DESTINATION IMAGE DI MUSEUM MACAN JAKARTA

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Patricia Samantha ◽  
Maria Pia Adiati
Keyword(s):  
Content Analysis ◽  
Word Of Mouth ◽  
Title Page ◽  
Destination Image ◽  
Font Size

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">Media sosial memiliki pengaruh yang besar dalam kehidupan masa kini dengan banyaknya jumlah pengguna. Media sosial sendiri merupakan tempat untuk melakukan kegiatan e-WOM yang dapat mengafeksi berbagai aspek, salah satunya adalah wisata dan </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">destination image. </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">Tujuan dari penelitian ini adalah untuk mengetahui bagaimana </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">e-Word of Mouth </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">yang merupakan alat pemasaran di era internet dan pengaruhnya terhadap </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">destination image </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">di Museum MACAN yang merupakan museum seni yang memiliki banyak wisatawan sejak pembukaannya. Metode yang digunakan dalam penelitian ini adalah wawancara dan </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">content analysis</span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">. Wawancara digunakan untuk menguji variabel </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">e-WOM </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">dan analisis konten dilakukan dengan meninjau posting Instagram untuk mengetahui lebih lanjut tentang </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">destination image </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">di Museum MACAN Jakarta. Hasil yang ditemukan dalam penelitian menyebutkan bagaimana gambar tujuan berkorelasi dengan </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">e-WOM </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">dan bagaimana masing- masing variabel saling mempengaruhi.</span></p></div></div></div>

Cópulas en geoestadística o lo que se puede hacer con coordenadas y estructuras de dependencia

2013 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Danna Lesley Cruz Reyes
Keyword(s):  
Title Page ◽  
Font Size

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span style="font-size: 10.000000pt; font-family: 'SFRM1000';">Es común en geoestadística utilizar métodos como el variograma o el coe- ficiente de correlación para describir la dependencia espacial y kriging para rea- lizar interpolación y predicción, pero estos métodos son sensibles a valores extremos y están fuertemente influen- ciados por la distribución marginal del campo aleatorio. Por lo tanto, pueden conducir a resultados poco fiables. Co- mo alternativa a los modelos tradicio- nales de geoestadística se considera el uso de las funciones cópula. La cópula es ampliamente usada en el campo de las finanzas y ciencias actuariales y debi- do a sus resultados satisfactorios empe- zaron a ser consideradas en otras áreas de aplicación de las ciencias estadísti- cas. En este artículo se muestra el efec- to de las cópulas como una herramienta que muestra un análisis geoestadístico bajo todo el rango de cuantiles y una es- tructura de dependencia completa, con- siderando modelos de tendencia espa- cial, distribuciones marginales continuas y discretas y funciones de covarianza. Se presentan tres métodos de interpolación espacial: el primero corresponde al indi- cador kriging y kriging disyuntivo, el se- gundo método se conoce como el kriging simple y el tercer método es una predic- ción plug-in y la generalización del kri- ging trans-Gaussiano, estos métodos son utilizados con base en la función cópula debido a la relación que existe entre las cópulas bivariadas y los indicadores de covarianzas. Se presenta resultados ob- tenidos para un conjunto de datos reales de la ciudad de Gomel que contiene me- diciones de isotopos radioactivos, conse- cuencia del accidente nuclear de Cher- nóbil. Finalmente, se presenta resultado obtenidos con el uso de cópulas discre- tas a un conjunto de datos simulados, esto permite realizar una extensión a los trabajos usuales de cópulas en Geoesta- dística. Este artículo es producto de la tesis de Maestría dirigida por el Profe- sor Edilberto Cepeda de la Universidad Nacional de Colombia. </span></p></div></div></div>

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

2020 ◽  
Vol 2020 ◽  
pp. 1489-1489
Author(s):  
Huang Li ◽  
◽  
Jerome Yen ◽  
Matthew Tingchi Liu ◽  
Ziying Mo
Keyword(s):  
Content Analysis ◽  
Destination Image ◽  
Change Analysis ◽  
Travel Destination

scholarly journals Examining Perceived and Projected Destination Image: A Social Media Content Analysis

2021 ◽  
Vol 13 (6) ◽  
pp. 3354
Author(s):  
Wei Sun ◽  
Shoulian Tang ◽  
Fang Liu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Destination Image ◽  
Media Content ◽  
Media Content Analysis ◽  
Poor Understanding ◽  
Practical Implications

Destination image has been extensively studied in tourism and marketing, but the questions surrounding the discrepancy between the projected (perceptions from the National Tourism Organizations) and perceived destination image (perceptions from tourists) as well as how the discrepancy may influence sustainable experience remain unclear. Poor understanding of the discrepancy may cause tourist confusion and misuse of resources. The aim of this study is to empirically investigate if the perceived (by tourists) and projected (by NTOs) destination image are significantly different in both cognitive and affective aspects. Through a comprehensive social media content analysis of the NTO-generated and tourist-generated-contents (TGC), the current study identifies numerous gaps between the projected and perceived destination image, which offers some important theoretical and practical implications on destination management and marketing.

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

Proposing a Model of the Effect of Word of Mouth on Destination Image of Tourists and Travel Intention

2016 ◽  
Vol 6 (2) ◽  
pp. 108-119 ◽  
Author(s):  
Mohammad Reza Hamidizadeh ◽  
Manizheh Gharah Cheh ◽  
Akram Hadizadeh Moghadam ◽  
Sirous Salimipour
Keyword(s):  
Word Of Mouth ◽  
Destination Image

scholarly journals Beberapa Regulasi yang Menguatkan Eksistensi Arsiparis

2013 ◽  
Vol 12 (3) ◽  
Author(s):  
Sudiyanto Sudiyanto
Keyword(s):  
Title Page ◽  
Font Size

<div class="page" title="Page 7"><div class="section"><div class="layoutArea"><div class="column"><p><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">Profesi Arsiparis masih sering dipandang sebagai profesi rendahan oleh berbagai kalangan karena hasil kerjanya yang dianggap masih kurang dirasakan untuk kelangsungan hidup organisasi. Pandangan tersebut membawa dampak yang tidak menguntungkan bagi Arsiparis. Arsiparis menjadi kurang percaya diri. Disisi lain sebenarnya tersedia cukup banyak </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman,Italic';">tools </span><span style="font-size: 10.000000pt; font-family: 'Times New Roman';">berupa regulasi yang memberikan peluang kepada Arsiparis untuk ikut berkiprah dalam pelaksanaan penyelenggaraan negara. Kajian ini berusaha mendeskripsikan pasal-pasal regulasi dimaksud yang relevan dengan pengelolaan kearsipan. Dengan tersedianya berbagai regulasi diharapkan dapat memberikan stimulus bagi Arsiparis sehingga mereka makin percaya diri dan eksis dalam profesi yang ditekuninya </span></p></div></div></div></div>

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach

2015 ◽  
Vol 42 (4) ◽  
pp. 503-527 ◽  
Author(s):  
Dimitra Papadimitriou ◽  
Kyriaki (Kiki) Kaplanidou ◽  
Artemisia Apostolopoulou
Keyword(s):  
Behavior Analysis ◽  
Behavioral Intentions ◽  
Word Of Mouth ◽  
Urban Tourism ◽  
Destination Image ◽  
Future Behavior ◽  
Structural Relationships ◽  
Local Residents

The purpose of this study was to explore differences among three distinct groups, namely local residents, past tourists, and prospective tourists, in their perceptions of cognitive, affective, and overall image of a city destination and their future behavior. Analysis of data generally confirmed previously established structural relationships of cognitive and affective image, overall destination image, and word-of-mouth intentions. However, differences were identified among the three groups in terms of their destination image perceptions and their behavioral intentions to engage in word-of-mouth communications. Specifically, residents who engaged in word-of-mouth were primarily influenced by the cognitive and affective destination image components, while tourists relied on overall image perceptions.

Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia

2017 ◽  
Vol 3 (4) ◽  
pp. 442-465 ◽  
Author(s):  
Zurina Mohaidin ◽  
Koay Tze Wei ◽  
Mohsen Ali Murshid
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Environmental Attitude ◽  
Tourist Destination ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Relationship

Purpose The purpose of this paper is to examine the factors of environmental attitude, motivation, destination image, word-of-mouth, and perceived service quality to predict the tourists’ intention to select sustainable tourist destination. It also aims to investigate the moderating effect of knowledge on the relationship between environmental attitude and the tourists’ intention to select sustainable tourist destination. Design/methodology/approach Using survey design, 300 self-administrated questionnaires (both online/hard copy) were distributed to both local and international tourists at different tourism locations in Penang state in Malaysia. A total of 161 questionnaires were returned and analysed by using SPSS and smart PLS software. Findings The findings found that environmental attitude, motivation, and word-of-mouth significantly influenced the tourists’ intention to select sustainable tourism destination, while destination image and perceived service quality have not a significant influence in this study. Furthermore, this study proved that knowledge negatively moderates the positive effect of the environmental attitude on tourists’ intention to select sustainable tourism destination. Research limitations/implications The findings offer important managerial implications for managers of tourism destinations and decision makers in understanding what motivates influence tourists’ intention in selecting sustainable tourism destination. The research scope was limited to convenient sampling and one city (Penang). Thus, the results could not be generalised to all Malaysia or other countries. Originality/value This research contributes to extending knowledge in sustainable tourism destination in the context of emerging markets, especially Malaysia. Moreover, this study found a way to examine the relationship between the environmental attitude and tourists’ intention to select sustainable tourism destination.

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