Proposing a Model of the Effect of Word of Mouth on Destination Image of Tourists and Travel Intention

<div class="page" title="Page 1"><div class="layoutArea"><div class="column">Media sosial memiliki pengaruh yang besar dalam kehidupan masa kini dengan banyaknya jumlah pengguna. Media sosial sendiri merupakan tempat untuk melakukan kegiatan e-WOM yang dapat mengafeksi berbagai aspek, salah satunya adalah wisata dan destination image. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana e-Word of Mouth yang merupakan alat pemasaran di era internet dan pengaruhnya terhadap destination image di Museum MACAN yang merupakan museum seni yang memiliki banyak wisatawan sejak pembukaannya. Metode yang digunakan dalam penelitian ini adalah wawancara dan content analysis. Wawancara digunakan untuk menguji variabel e-WOM dan analisis konten dilakukan dengan meninjau posting Instagram untuk mengetahui lebih lanjut tentang destination image di Museum MACAN Jakarta. Hasil yang ditemukan dalam penelitian menyebutkan bagaimana gambar tujuan berkorelasi dengan e-WOM dan bagaimana masing- masing variabel saling mempengaruhi.</div></div></div>

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How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

Online Information Review ◽

10.1108/oir-03-2019-0111 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ida Bagus Putu Purbadharmaja ◽

Putu Yudi Setiawan ◽

Toshikatsu Hayashi ◽

Anak Agung Bagus Putu Widanta

Keyword(s):

Peer Review ◽

Word Of Mouth ◽

Structural Model ◽

Developed Countries ◽

Tourism Industry ◽

Online Discussions ◽

Theory And Practice ◽

Destination Image ◽

Electronic Word Of Mouth ◽

Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

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Word-of-mouth vs. mass media: their contributions to destination image formation

Anatolia ◽

10.1080/13032917.2016.1270840 ◽

2016 ◽

Vol 28 (2) ◽

pp. 151-162 ◽

Cited By ~ 7

Author(s):

Mohammad Reza Jalilvand

Keyword(s):

Mass Media ◽

Word Of Mouth ◽

Image Formation ◽

Destination Image

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Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

JISIP (Jurnal Ilmu Sosial dan Pendidikan) ◽

10.36312/jisip.v6i1.2747 ◽

2022 ◽

Vol 6 (1) ◽

Author(s):

Umma Latifa Nur Aziza ◽

Sugeng Purwanto

Keyword(s):

Word Of Mouth ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Destination Image ◽

Primary Data ◽

Electronic Word Of Mouth ◽

Significant Positive Effect ◽

Beach Tourism ◽

Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

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Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach

Journal of Hospitality & Tourism Research ◽

10.1177/1096348015584443 ◽

2015 ◽

Vol 42 (4) ◽

pp. 503-527 ◽

Cited By ~ 48

Author(s):

Dimitra Papadimitriou ◽

Kyriaki (Kiki) Kaplanidou ◽

Artemisia Apostolopoulou

Keyword(s):

Behavior Analysis ◽

Behavioral Intentions ◽

Word Of Mouth ◽

Urban Tourism ◽

Destination Image ◽

Future Behavior ◽

Structural Relationships ◽

Local Residents

The purpose of this study was to explore differences among three distinct groups, namely local residents, past tourists, and prospective tourists, in their perceptions of cognitive, affective, and overall image of a city destination and their future behavior. Analysis of data generally confirmed previously established structural relationships of cognitive and affective image, overall destination image, and word-of-mouth intentions. However, differences were identified among the three groups in terms of their destination image perceptions and their behavioral intentions to engage in word-of-mouth communications. Specifically, residents who engaged in word-of-mouth were primarily influenced by the cognitive and affective destination image components, while tourists relied on overall image perceptions.

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Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia

International Journal of Tourism Cities ◽

10.1108/ijtc-11-2016-0049 ◽

2017 ◽

Vol 3 (4) ◽

pp. 442-465 ◽

Cited By ~ 5

Author(s):

Zurina Mohaidin ◽

Koay Tze Wei ◽

Mohsen Ali Murshid

Keyword(s):

Service Quality ◽

Word Of Mouth ◽

Sustainable Tourism ◽

Destination Image ◽

Tourism Destination ◽

Environmental Attitude ◽

Tourist Destination ◽

Content Type ◽

Perceived Service Quality ◽

The Relationship

Purpose The purpose of this paper is to examine the factors of environmental attitude, motivation, destination image, word-of-mouth, and perceived service quality to predict the tourists’ intention to select sustainable tourist destination. It also aims to investigate the moderating effect of knowledge on the relationship between environmental attitude and the tourists’ intention to select sustainable tourist destination. Design/methodology/approach Using survey design, 300 self-administrated questionnaires (both online/hard copy) were distributed to both local and international tourists at different tourism locations in Penang state in Malaysia. A total of 161 questionnaires were returned and analysed by using SPSS and smart PLS software. Findings The findings found that environmental attitude, motivation, and word-of-mouth significantly influenced the tourists’ intention to select sustainable tourism destination, while destination image and perceived service quality have not a significant influence in this study. Furthermore, this study proved that knowledge negatively moderates the positive effect of the environmental attitude on tourists’ intention to select sustainable tourism destination. Research limitations/implications The findings offer important managerial implications for managers of tourism destinations and decision makers in understanding what motivates influence tourists’ intention in selecting sustainable tourism destination. The research scope was limited to convenient sampling and one city (Penang). Thus, the results could not be generalised to all Malaysia or other countries. Originality/value This research contributes to extending knowledge in sustainable tourism destination in the context of emerging markets, especially Malaysia. Moreover, this study found a way to examine the relationship between the environmental attitude and tourists’ intention to select sustainable tourism destination.

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Electronic Word of Mouth, Destination Image, and Satisfaction toward Visit Intention: an Emperical Study in Malioboro Street, Yogyakarta

Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016) ◽

10.2991/ictgtd-16.2017.6 ◽

2017 ◽

Author(s):

Rangga Restu Prayogo ◽

Faisal Lafi Sadin Ketaren ◽

Rizky Mustika Hati

Keyword(s):

Word Of Mouth ◽

Destination Image ◽

Electronic Word Of Mouth

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Pengaruh Kualitas Layanan Terhadap Citra Destinasi Desa Wisata Ketingan Dengan Electronic Word of Mouth Sebagai Variabel Pemediasi

Khasanah Ilmu - Jurnal Pariwisata Dan Budaya ◽

10.31294/khi.v10i2.6553 ◽

2019 ◽

Vol 10 (2) ◽

Author(s):

Chriswardana Bayu Dewa

Keyword(s):

Service Quality ◽

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Sample Selection ◽

Equation Model ◽

Destination Image ◽

Research Subjects ◽

Probability Sampling ◽

Positive Effect

Abstract- Ketingan Tourism Village is located in Tirtoadi Village, Mlati, Sleman, Yogyakarta which has the potential as one of the village's tourist destination destinations in Yogyakarta. However, the development of the village tourism is still not optimal, especially in terms of product socialization and marketing strategies that have not been prospective, so there needs to be an effort to increase the attractiveness of village tourism.This research presents that, there are many other factors that can influence consumer decisions in traveling, but the source of individual information turns out to be the main influence that shapes one's perception in visiting a tourist area. The research subjects are tourists who are members of the Yogyakarta backpacker facebook group. The sample selection uses a non-probability sampling method consisting of 120 people. Hypotheses are tested using Structural Equation Model (SEM). This study found that service quality has a positive effect on e-word of mouth, e-word of mouth has a positive effect on destination image, service quality has a positive effect on destination image and e-word of mouth can fully mediate a positive relationship between service quality with image destination. Keyword: Service Quality, Destination Image, e-Word of Mouth Abstrak - Desa Wisata Ketingan terletak di Desa Tirtoadi, Mlati, Sleman, Yogyakarta memiliki potensi sebagai salah satu tujuan destinasi obyek wisata desa yang ada di Yogyakarta. Akan tetapi pengembangan desa wisata tersebut masih belum maksimal khususnya dalam hal sosialisasi produk dan strategi pemasaran yang belum prospektif sehingga perlu adanya upaya untuk meningkatkan daya tarik wisata desa. Penelitian ini menyajikan bahwa, banyak sekali faktor lain yang dapat mempengaruhi keputusan konsumen dalam berwisata, tetapi sumber informasi individual ternyata menjadi pengaruh utama yang membentuk persepsi seseorang dalam mengunjungi suatu daerah wisata. Subyek penelitian adalah para wisatawan yang tergabung dalam grup facebook backpacker Yogyakarta. Pemilihan sampel menggunakan metode non-probability sampling yang terdiri dari 120 orang. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif terhadap e-word of mouth, e-word of mouth berpengaruh positif terhadap citra destinasi, kualitas layanan berpengaruh positif terhadap citra destinasi dan e-word of mouth secara penuh dapat memediasi hubungan positif antara kualitas layanan terhadap citra destinasi.Kata Kunci: Kualitas Layanan, Citra Destinasi, e-Word of Mouth

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Intensi Pemilihan Wisata Berkelanjutan di Pulau Belitung: Pengetahuan Pariwisata Sebagai Variabel Moderasi

Jurnal Ekonomi Bisnis dan Kewirausahaan ◽

10.26418/jebik.v9i1.37936 ◽

2020 ◽

Vol 9 (1) ◽

pp. 1

Author(s):

Echo Perdana Kusumah ◽

Kusnendi Kusnendi ◽

Maya Sari

Keyword(s):

Sampling Method ◽

Word Of Mouth ◽

Sustainable Tourism ◽

Destination Image ◽

Tourist Destination ◽

Marine Tourism ◽

Travel Motivation ◽

Convenience Sampling ◽

Tourism Destinations ◽

Tourism Potential

Purpose of this study is to predict the intentions of tourists to choose sustainable tourism destinations based on travel motivation, destination image, and word of mouth (WoM). Destination image factor is moderated by the knowledge factor. Survey targets domestic and international tourists who have visited or planned to travel at least one tourist destination around Belitung Island using the convenience sampling method. A total of 250 online questionnaires were distributed to tourists in popular tourism destinations on the island of Belitung and analyzed using the Smart PLS application. Findings of this study prove that all factors positively influence tourist intentions to choose sustainable tourism destinations. Furthermore, this research proves that tourism knowledge cannot moderate image of destination in intention of tourists to choose sustainable tourism destinations. Belitung Island is one of the main islands in Bangka Belitung Province which is developing tourism potential, especially in marine tourism. Stakeholders related to tourism on Belitung Island must find ways to encourage knowledge sharing among all interested parties and also outside their direct influence, namely information owned by tourists.

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Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i2.11163 ◽

2019 ◽

Vol 6 (2) ◽

pp. 164

Author(s):

Ainun Nur Illah ◽

Raden Andi Sularso ◽

Bambang Irawan

Keyword(s):

Quantitative Research ◽

Word Of Mouth ◽

Consumer Perceptions ◽

Consumer Perception ◽

Destination Image ◽

Research Approach ◽

Electronic Word Of Mouth ◽

Analysis Method ◽

Indicator Variables ◽

Test Use

The research aims to analyze the effect of destination image and electronic word of mouth and consumer perceptions of visiting decisions probability to visit of object B29 in Lumajang The research approach used in this study is a quantitative research. The pulation in the research are all society from inside of Lumajang Regency and from outside of Lumajang Regency who have never visited B29 tourism object as many as 130 respondents. In this study the total number of indicator variables totaled 13. Data analysis method used in this research is logistic regression analysis. Hypotesis test use was showed that the destination image and electronic word of mouth and consumer perception have a significant influence on the decision to visit B29 tourism object in Lumajang Regency. Keywords: Destination Image, Electronic Word of Mouth, Consumer Perception, Visiting Decision.

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