In this article, the authors comprehend the moral and ethical phenomenon of "Adyge habz the problems of its preservation and development in modern society in the context of globalization. The study of traditions is undoubtedly relevant in modern conditions, when many ethnic groups persistently retain interest in past values, their origins and prospects. The authors note that this problem is relevant not only for the Adygs, but also for other peoples of the North Caucasus, which have their own analogues of national moral and ethical codes. Based on the results of the conducted sociological research, it is concluded that the role of Adyghism (adygag) in the system of traditional ethno-cultural values of the Adyghes has decreased, and therefore there is a need to revive and develop the national identity of the Adyghes.