scholarly journals КОРПОРАТИВНА СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ ЯК СТРАТЕГІЧНИЙ ПОКАЗНИК ЛОЯЛЬНОСТІ СПОЖИВАЧІВ У НАЦІОНАЛЬНІЙ ЕКОНОМІЦІ

2019 ◽  
Vol 137 (4) ◽  
pp. 22-28
Author(s):  
Зоя Олегівна Іванова
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Satisfaction ◽  
Key Factors ◽  
Loyal Customer ◽  
Company Reputation ◽  
Performance Enhance ◽  
The Difference ◽  
Sense Of Satisfaction ◽  
Corporate Social

The article provides insights into the concept of corporate social responsibility. The key factors and incentives that encourage entrepreneurs to undertake activities to enhance the level of corporate social responsibility have been identified. The study discusses the key advantages of corporate social responsibility which contribute to the increase in financial performance, enhance company reputation and consumer loyalty, increase sales, reduce staff turnover and foster motivation in the workplace. The relevance of the research is underpinned by the need to substantiate the following aspects: a loyal customer is a consistent source of revenue over the years, based on the customer’s priority choice of a certain company and its affection to a brand; loyalty is an indicator to be statistically processed, thus requiring more active use of mathematical tools to analyze repurchases and the factors that shape buying preferences in favor of a particular company, since there is always profound data analysis on customer loyalty behind the process of building any concept, which effectiveness evaluation is often being questioned. Traditionally, loyalty is understood as consumer satisfaction which is from our perspective a mistake. The difference between satisfaction and loyalty provoked some contradictory interpretations by some of the authors. Given the above, the article explores the existing loyalty definitions which by their nature cover various aspects of the concept. The findings reveal that loyalty can manifest itself at different levels: at the level of the environment; at the level of behavior; at the level of ability; at the level of belief; at the level of values and at the identity level. It has been reasoned that within the context of the national economy, loyalty as a strategic indicator is achieved if a number of conditions are met, i.e.: a consumer should perceive a strong advantage of a certain brand against other competitors; have a desire to repurchase and continue to buy goods of a particular company; the consumer should have a sense of satisfaction with a certain brand. Thus, corporate social responsibility, as an indicator of loyalty, envisages long-term and mutually beneficial relationships between a company and a client which contribute to improving the company's image.

scholarly journals The concept and evolution of corporate social responsibility

2018 ◽  
pp. 131-138 ◽  
Author(s):  
S. A. Orekhov ◽  
S. P. Ivanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Stage ◽  
Key Factors ◽  
Socially Responsible ◽  
Customer Base ◽  
Responsible Behavior ◽  
Loyal Customer ◽  
Integral Element ◽  
Corporate Social

Today socially responsible behavior has become an integral element of biggest corporations both in Russia and abroad. Business can get benefits from social programs and projects by improving its reputation, strengthening relations with authorities, counter-agents and global community. Concrete benefits from using social responsibility are tax and customs preferences, improvement of finance accounting, shaping the loyal customer base, emergence of new counter-agents and devotion of personnel. And especially important is the fact that corporation gets higher stability in crisis periods. Specific features of corporate social responsibility development are plurality and not uniform interpretation, the absence of any opportunity to define key factors influencing its essence. The article provides principle concepts of corporate social responsibility: the theory of corporate egoism, the theory of corporate altruism and the theory of reasonable egoism. The authors distinguish stages of corporate social responsibility development and characterize specificity of corporate social responsibility in Russia. Apart from that they provide comparative analysis of Russian and European practices of corporate social responsibility. It was pointed out that in our country the institute of corporate social responsibility is undergoing its development stage and state acts as a driver of the institute of corporate social responsibility development. It was pointed out that implementation of measures aimed at the development of non-finance accounting and real efficiency of corporate social responsibility in the country will depend on state.

Consumer responses to corporate social responsibility programs

2015 ◽  
Vol 6 (4) ◽  
pp. 364-380 ◽  
Author(s):  
Tim Lu ◽  
Xia Wei ◽  
Kungchi Li
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Corporate Image ◽  
Consumer Involvement ◽  
Content Type ◽  
Consumer Evaluation ◽  
Corporate Associations ◽  
Corporate Social

Purpose – The paper aims to establish a causal relationship model that helps to realize how consumer involvement with the cause moderates the effect of company-cause fit on consumers’ corporate associations, and how their corporate associations regarding a company’s social responsibility programs influence their satisfaction with the company and the company’s corporate image, in the backdrop that the use of corporate social responsibility initiatives to affect consumers’ preference has become a common strategy. Design/methodology/approach – In the main study, the authors conducted a between-subjects factorial design to test the research model. A total of 400 questionnaires were distributed, and a valid sample of 389 participants was obtained. Findings – The results show that high-fit programs have a positive influence on the perceived corporate ability (CA) and corporate social responsibility (CSR) associations. CA associations directly influence corporate image and consumer satisfaction, while CSR associations indirectly impact consumer satisfaction through corporate image. Furthermore, consumers’ involvement with the cause increases the relationship between company-cause fit and CA associations. Originality/value – These conclusions have important implications for a better understanding of consumer evaluation of CSR initiatives. Theoretically, this research increases understanding of the interaction effects of perceived company-cause fit and consumer involvement with the cause on consumer evaluation of a company engaged in CSR, and a richer insight into the role of CA and CSR associations in consumer evaluations of companies engaged in CSR campaigns. Managerially, this research shows how managers can choose CSR programs causes that are most likely to promote favorable customer CA and CSR associations, thereby improving the company’s corporate image and customer satisfaction.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

scholarly journals Corporate Social Responsibility Communication and Company Reputation in Pandemic Era

Komunikator ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 138-147
Author(s):  
Adhianty Nurjanah
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Online Media ◽  
Literature Study ◽  
Csr Communication ◽  
Analysis Technique ◽  
Depth Interview ◽  
Company Reputation ◽  
Corporate Social

Corporate Social Responsibility (CSR) is a way to build a company’s positive reputation. In the new media era and during the COVID-19 pandemic, online media has become an effective communication medium for companies to communicate CSR and build a positive reputation among stakeholders. This study examines BRI Peduli CSR communication during the COVID-19 pandemic through online media on the bri.co.id website that can increase BRI’s positive reputation. The research method used in this research is descriptive qualitative research with case study method, data collection is done by in-depth interview and literature study. The data analysis technique was carried out by triangulating sources to get accurate results regarding CSR communications during the COVID-19 pandemic. The results show that effective CSR communication between companies and communities that are beneficiaries of CSR programs will greatly determine the program’s success. The CSR program is an official communication channel so that all stakeholders get accountable and reliable information. BRI has also applied the principle of digitization to new media but has not yet reached the level of interactivity and audience-generated media. Online media can build a positive image and be reported CSR Program massively during the COVID-19 pandemic. 

scholarly journals ANALISIS PENGARUH ENVIROMENTAL PERFORMANCE DAN SIZE TERHADAP NET PROFIT MARGIN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2013 – 2015

2018 ◽  
Vol 9 (2) ◽  
pp. 91
Author(s):  
Trias Madanika Kusumaningrum
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Performance ◽  
Profit Margin ◽  
Significant Negative Effect ◽  
Net Profit ◽  
Negative Effect ◽  
The Difference ◽  
Corporate Social ◽  
Positive Effect

This study aimed to analyze the influence of Environmental Performance, SIZE, and Corporate Social Responsibility to the net profit margin and the difference between the influence of the Environmental Performance and Corporate Social Responsibility SIZE as an intervening variable.The samples were registered manufactories on BEI, with total amount of samples (n) were 93 with pooling data method from 2013 to 2015. Sample was taken using purposive sampling method based on particular criteria which was appropriate with research purposes.The results showed that the Environmental Performance (EP) significant negative effect on Corporate Social Responsibility (CSR), Size significant negative effect on Corporate Social Responsibility (CSR), Environmental Performance (EP) significant positive effect on net profit margin (NPM), Size does not effect on the net profit margin (NPM), Corporate Social Responsibility (CSR) has no effect on net profit margin (NPM), Corporate Social Responsibility (CSR) in the first model did not prove to mediate Environmental Performance (EP) to Net Profit Margin (NPM), and Corporate Social Responsibility (CSR) in the second model is not proven to mediate Size to Net Profit Margin (NPM).         

scholarly journals Pengaruh Zakat, Islamic Corporate Social Responsibility dan Penerapan Good Governance Bisnis Syariah terhadap Reputasi dan Kinerja Bank Umum Syariah di Indonesia

2020 ◽  
Vol 1 (2) ◽  
pp. 87
Author(s):  
Syurmita Syurmita ◽  
Miranda Junisar Fircarina
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Commercial Banks ◽  
Good Governance ◽  
Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Company Reputation ◽  
And Performance ◽  
Corporate Social ◽  
Positive Effect

<p><em>Abstrak - </em><strong>Penelitian ini bertujuan untuk menguji pengaruh Zakat, <em>Islamic Corporate Social Responsibility</em> (ICSR) dan <em>Good Governance</em> Bisnis Syariah (GGBS) terhadap Reputasi dan Kinerja Bank Umum Syariah di Indonesia. </strong><strong>P</strong><strong>enelitian </strong><strong>dilakukan terhadap B</strong><strong>ank umum syariah yang tercatat di Otoritas Jasa Keuangan(OJK). </strong><strong>Teknik a</strong><strong>nalisis data menggunakan </strong><strong>uji </strong><strong>analisis regresi </strong><strong>linear </strong><strong>berganda. Berdasarkan hasil penelitian</strong><strong> diketahui bahwa zakat berpengaruh positif signifikan terhadap kinerja perusahaan, namun tidak berpengaruh signifikan terhadap reputasi perusahaan. </strong><strong><em>Islamic Corporate Social Responsibility</em></strong><strong> </strong><strong>(ICSR) </strong><strong>berpengaruh positif signifikan terhadap reputasi dan kinerja perusahaan, namun pengaruh </strong><strong><em>Good </em></strong><strong><em>Governance</em></strong><strong> Bisnis Syariah (GGBS) terhadap reputasi </strong><strong>dan </strong><strong>kinerja perusahaan tidak ditemukan dalam penelitian ini.</strong><strong> </strong></p><p><em>Abstract - </em><strong>This study aims to examine the effect of Zakat, Islamic Corporate Social Responsibility (ICSR) and Good Governance Business Sharia (GGBS) on the Reputation and Performance of Sharia Commercial Banks in Indonesia. The study was conducted on Islamic commercial banks registered at the Financial Services Authority (OJK). Data analysis techniques using multiple linear regression analysis. Data obtained from annual reports of Islamic banks published on the official website of each company. The results show that zakat has a significant positive effect on company performance, but does not have a significant effect on the company's reputation. Islamic Corporate Social Responsibility (ICSR) has a significant positive effect on company reputation and performance, however but the effect of Good Corporate Syariah Business (GGBS) on company reputation and performance is not found in this study.</strong></p><p><strong><em>Keywords -</em></strong><em> </em><em>Zakat, Islamic Corporate Social Responsibility (ICSR), Good Governance Business Sharia (GGBS), Reputation, Performance.</em></p>

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