scholarly journals UNIVERSITY REBRANDING AS AN EFFECTIVE TOOL OF COMPETITION

Management ◽  
2020 ◽  
Vol 31 (1) ◽  
pp. 78-86
Author(s):  
Valeriia G. Shcherbak ◽  
Oleg O. Shevchenko

Introduction. Efficient functioning of educational organizations is impossible without scientifically grounded activity on creation and promotion of a brand of educational services rendered by them. The problem of increasing competitiveness in front of modern Ukrainian universities, which have faced in the last decade with a decrease in the number of applicants and the need, in this regard, to strengthen the branding of their capabilities in the market of educational services, is particularly acute.The research hypothesis. The creation and promotion of educational services of a modern university will be carried out effectively if the tools of rebranding educational services are used.Purpose of the article: development of the rebranding system as a component of the university development strategy, factors and tools, conditions of its implementation and evaluation of the efficiency of its use.The methodology of the study: methods of system, structural, situational approaches, survey methods, expert evaluation method, SWOT-analysis.Results. The developed concept of KNUTD rebranding allows to determine the main directions of KNUTD rebranding based on domestic and foreign experience and the basic directions of the university rebranding in modern conditions.Conclusions. The developed concept of KNUTD rebranding allows to determine the main directions of KNUTD rebranding based on domestic and foreign experience and the basic directions of the university rebranding in modern conditions.

Author(s):  
Vladislav N. Slepnev ◽  
◽  
Alexander F. Maksimenko ◽  
Elena V. Glebova ◽  
Alla Т. Volokhina ◽  
...  

The choice of risk assessment procedure is one of the essential stages of efficient structuring of processes on prevention, localization and elimination of the consequences of accidents at main pipeline transport facilities. The authors analyzed themed publications and regulatory documents, governing procedures of risk assessment and forecasting of the consequences of possible accidents, and defined main problems in this area. Procedure for the risk assessment of accidents at main pipeline facilities was developed, the basis of which is the expert evaluation method. The procedure includes the determination of the main criteria for the assessment the probability of accident initiation and development and the evaluation of the severity of its consequences, an expert evaluation of criteria significance, their classification, and creation of a rating for hazardous pipeline sections. The application of the procedure application allows to specify the list of facilities that require high priority forecasting of accidents consequences, thus to optimize the distribution of resources and the overall increase of efficiency in planning while defining forces and special technical devices, necessary for containment and rectification of emergencies. Expert evaluation method application allows considering the specifics of certain enterprises, their technical and technological peculiarities, thereby increasing forecasting accuracy.


2021 ◽  
Vol 30 (8-9) ◽  
pp. 105-114
Author(s):  
S. A. Miroshnikov

The article presents the key points of the development strategy of Orenburg State University with a focus on the criteria of the Strategic Academic Leadership Program “Priority 2030”. Transformations of popular models of university development in the historical logic are considered, actual models in an international and regional scale are highlighted. The article makes the case for transition from the adaptation strategy of the university development to the strategy of a driver of positive changes in the Orenburg Region. The resources of the OSU leadership strategy and tactical solutions for the implementation of the OSU mission – “Development of territory and human capital” in various types and scales of influence are determined.


2020 ◽  
pp. 23-27
Author(s):  
N.M. Aliyev ◽  
◽  
R.M. Zeynalov ◽  
E.A. Kazimov ◽  
A.M. Ashurova ◽  
...  

The paper presents the main advantages of hydrocarbon-based drilling mud. It is shown that mentioned types of drilling mud are produced both on the mineral and diesel fuel basis and positively impact the overall drilling rate of the wells. Alongside with this, the information on existing complications in the drilling of V and VII horizons of Bulla-deniz field has been generalized, in the context of which improved recipes of drilling mud proposed. Using expert evaluation method, the structural-mechanical and colloid-chemical properties of the drilling mud types have been compared. A new structure for wells of Bulla-deniz field has been offered.


2013 ◽  
Vol 807-809 ◽  
pp. 1469-1472
Author(s):  
Li Tang Hu ◽  
Tong Gao ◽  
Jing Rui Wang

Groundwater pollution under the intense of human activities in the Quanzhou coastal area strongly threatens the supply safety of groundwater sources. Based on hydrogeological conditions and the pollution load in this field, the multi-index evaluation method of pollution sources and improved DRASTIC model were employed to assess groundwater pollution risk. The rating and weights of each important factor were determined by expert evaluation method and three-level groundwater pollution risk index were obtained using ARCGIS software. The results show that groundwater pollution risk at the industrial-intensive areas are dominant. So it is necessary for government to control the emmision of pollutant from inducstry in the Quanzhou area.


2018 ◽  
Vol 3 (2) ◽  
pp. 31
Author(s):  
C. N. Surgutanova ◽  
T. S. Zubarev

The increasing number of pawnshops working in the shadow economy has been an important problem in Russia for several years. The paper investigates the dynamics of the number of registered pawnshops, the reasons for the toughening of their AML/CFT regulation and analyzes the further development of the industry. Based on the analyzed data, the forecast of the number of registered pawnshops up to 2020 is compiled using the consolidation of the moving average methods and the analytical trend alignment, as well as the expert evaluation method. The main methods of pawnshop activity regulation have been analyzed and an expert evaluation of the effectiveness of their implementation has been carried out. The results obtained during the study allowed the authors to formulate a hypotheses on increasing the effectiveness of the methods under consideration, as well as to offer their methods for regulating the activity of pawnshops in the field of AML/CFT. Keywords: AML/CFT, "gray" pawnshops, non-credit financial organizations, high-risk activities, the Central Bank of the Russian Federation, internal control rules.


Author(s):  
Лейла Ткачева ◽  
Leyla Tkacheva ◽  
Юрий Хмелевский ◽  
Yuriy Hmelevskiy

The paper describes the problem of the uncomfortable use of a computer manipulator, based on various ergonomic indicators among users. The analysis of aesthetic and ergonomic parameters in similar product models. Three artistic images of a computer manipulator thematically related to the main function of the designed product were selected. For each artistic image, a conceptual design of the product body was created. Using the method of expert evaluations, design professionals determined the most promising outline solution of the case in terms of aesthetic qualities and compliance with the main function of the product. An experimental prototyping of the design object was carried out using sculptural clay and foam, followed by expert evaluation and refinement of the shape of the body of the product and the location of the components. The result of the study was a mock-up of a computer manipulator with a bionic shape. The object has a spectacular appearance due to the bright image of a stylized fish, and also corresponds to aesthetic and ergonomic parameters.


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