Pengaruh Framing Effect dan Adverse Selection Dalam Pengambilan Keputusan Investasi (Studi Eksperimental)
This study aims to provide empirical evidence about whether there are differences in investment decision making on subjects who get negative framing with adverse selection and no adverse selection. and whether there are differences in investment decision making on subjects who get positive framing with adverse selection and no adverse selection. the dependent variable in this study is investment decisions and the independent variable used is the framing effect and adverse selection.This research is an experimental study with participants of the university accounting students Trunojoyo Madura, the population taken is 100 accounting students who are pursuing investment theory courses and have taken financial management courses, out of which 100 participants have 64 qualified researchers. Data analysis used descriptive statistics and different tests with Mann Whitney.The results of this study indicate that there is no difference in investment decision making on subjects who get negative framing with adverse selection and no adverse selection. and there was no difference in investment decision making on subjects who received positive framing with adverse selection and no adverse selection.