Analisis Video Share to Likes Ratio Pada 6 Brand Fashion Terkenal
TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. The increasing number of TikTok users has made many world brands use TikTok as a media to promote the products they sell. The 6 Famous Fashion Brands that use TikTok as a medium for promotion are: Vessi, Gymshark, Levi's, Crocs, Calvin Klein and Guess. The purpose of this study is to determine the credibility of the performance of the TikTok account of 6 Famous Fashion Brands using the Video Share to Likes Ratio. The method used is quantitative exploratory to determine the credibility of the TikTok account performance of 6 Famous Fashion Brands. The results of this study indicate that Crocs is ranked first and has good performance credibility.