Analisis Video Share To Video Views Ratio TiktokPada 5 Brand Fashion Termahal di Dunia
TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. As for the 5 world fashion brands that use TikTok as a marketing platform, the purpose of this study is to calculate from the performance of the TikTok account the 5 best fashion brands in the world. The method used for this research is exploratory quantitative method. The results of this study indicate that the Bur berry brand is ranked first and has good account performance.