ANALISIS VIDEO COMMENTS TO VIDEO LIKES RATIO TIKTOK PADA 5 GAMER INDONESIA YANG MEMILIKI JUTAAN PENGIKUT DI YOUTUBE
TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, which makes Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for gamers to make the TikTok platform a social media marketing platform. There are 5 Indonesian gamers who use TikTok as a marketing platform, namely: Jess No Limit, Frost Diamond, Miaw Aug, Dylan Pross, Budi Gaming. The purpose of this study is to calculate the credibility of the performance of the TikTok 5 Gamer Indonesia account which has millions of followers on YouTube. The method used for this research is quantitative exploratory method. The results of this study show that Jess No Limit is ranked first and has the best account performance credibility among all 5 gamers who have millions of followers on youtube